Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH FACEBOOK. The Sanrio Sweepstakes (the "Sweepstakes") begins at 12:00:01 a.m. (Pacific Time) on February 1, 2013 and ends on February 22, 2013 at 11:59:59 p.m. (Pacific Time) (the "Sweepstakes Period"). During the Sweepstakes Period, Sanrio, Inc. ("Sponsor") will conduct seven (3) weekly sweepstakes ("Weekly Sweepstakes"). As set forth in the table below, each Weekly Sweepstakes will begin at 12:00:01 a.m. PST following the initial announcement and will end each week at 11:59:59 p.m. PST on the following day ("Drawing Deadline").

You agree that, by submitting an entry, you will be bound by these Official Rules and you acknowledge that you meet all of the eligibility requirements and other conditions.

1.       Eligibility. This Sweepstakes is open to current residents of the 50 United States and the District of Columbia, who are 18 years of age or older at time of entry. Void in Puerto Rico, Guam and any other U.S. territories or possessions or military installations. Employees of Sanrio, Inc. and its affiliates and agents and their immediate family members and persons living in the same household with them are not eligible to enter or win. VOID WHERE PROHIBITED.


2.      How To Enter. During the Sweepstakes Period you may enter online by visiting <>  and following the link to the Sweepstakes page or Complete your online entry form by providing all required information and submit your entry according to the instructions on the screen. At a minimum, Entrants must provide their full name, address, daytime telephone number, and a valid email address. Your Weekly Sweepstakes entry will be determined as received by the Drawing Deadline for that day, according to Sweepstakes administrator's time clock. Valid entries will be included in each Weekly Sweepstakes remaining after the entry is submitted. LIMIT: Only one entry per natural person (regardless of email address used) for the Sweepstakes.



No hand or e-mail deliveries of entries will be accepted. Use of a false email account will disqualify an entry upon discovery by Sponsor. Sponsor is not responsible for technical, hardware or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, illegible lost, late, misdirected, garbled or delayed entries or other communications or other technical problems related to the Sweepstakes or Sweepstakes entries. The use of scripts or any automated system to enter is strictly prohibited. Sponsor, in its sole discretion, reserves the right to disqualify any person who tampers with the entry process or the operation of the website, or who otherwise violates these rules.


3.       Mailing List. By entering the Sweepstakes, you consent to being placed on a mailing list for promotional and other materials for You may opt out from receiving such communications at any time.


4.       Prizes. There is one prize for each Weekly Sweepstakes which will be a Hello Kitty 24” Plush. Total value of all Prizes in the Sweepstakes is $297 (3 drawings with 1 weekly winners times $99). Prize must be redeemed within 14 days of winner’s notification. Prize redemption and purchases are subject to Terms of Service and store policies, including shipping policies. Winner is responsible for any other costs incurred beyond the value of the Prize.

Prize is not transferable and subject to availability. No substitution of prize for cash or other goods and services is permitted, except Sponsor reserves the right to provide a substitute prize of approximately equal value. All federal, state, and local taxes are the sole responsibility of the winner.


5.       Drawings. One (1) potential winners will be determined by random drawing each week during the Sweepstakes Period from all eligible entries received up to the date of each random drawing. The drawing will be conducted by Sponsor or its designee, the judge of the Sweepstakes, whose decisions are final and binding. Potential winner(s) will be notified on or about the particular Drawing Date by an email sent to the email address specified at the time of entry. If the potential winner does not respond within 14 days of the date of the prize notification, fails to comply with the instructions contained in the prize notification within that time period, is ineligible for the prize, or refuses to accept the prize, Sponsor reserves the right to randomly choose an alternate potential winner from the pool of remaining eligible entries. Return of any prize notification as undeliverable will result in disqualification and selection of an alternate potential winner. In the event of a dispute concerning the identity of the person submitting an entry online, the entry will be deemed to be submitted by the person in whose name the email account for the email address provided to Sponsor is registered. Potential winner may be required to provide a driver's license and/or other evidence of identity in connection with claiming the prize. Winner may be required to complete and sign an Affidavit of Eligibility and Liability Release and, except where prohibited, a Publicity Release in the form provided by Sponsor, within fourteen days of attempted notification in order to claim prize. An entrant is not a winner unless and until the entrant's eligibility and has been verified and entrant has complied with all Sweepstakes requirements. Prizes will be awarded. LIMIT: ONE (1) PRIZE PER ENTRANT OR HOUSEHOLD.


Drawing Date

Winner Announced

Number of Prizes

Prize Awarded

Value of Prize




Hello Kitty 24” Plush





Hello Kitty 24” Plush





Hello Kitty 24” Plush


6.       Odds of Winning. Odds of winning prize depend on the number of eligible entries received for each Weekly Drawing.


7.       General Conditions. Sponsor may, to the maximum extent permitted by applicable law and in its sole discretion, cancel, terminate or modify this Sweepstakes if it cannot be completed as planned due to computer virus, bugs, tampering, unauthorized intervention, technical failures, or other conditions beyond Sponsor's control, and to select winner from eligible and salvageable entries received on or before the termination date. Sponsor is not responsible for any failure to contact entrants, whether due to technical or human error.

By entering this Sweepstakes, entrants agree (i) to be bound by these rules; (ii) that any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes but in no event attorneys' fees; and entrant hereby waives all rights to claim punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased, SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU; (iii) that Sponsor has the right to use entrant's first name, last name, and city and state on Sponsor's website and in any and all publicity and advertising for Sponsor without any further attribution, except where prohibited by law; (iv) to be contacted by Sponsor by telephone, mail or email regarding this Sweepstakes; and (v) to release and hold harmless (and hereby release and hold harmless) Sponsor and its agents for any liability, damages, loss or injury resulting from entrants' participation in this Sweepstakes or the acceptance, possession, shipping and handling, loss, use or misuse of any prize awarded in this Sweepstakes. Entrants and winner assume sole liability for injuries, including personal injuries and/or damage to person or property, caused or claimed to be caused by participating in this Sweepstakes or the acceptance, possession, shipping and handling, loss, use or misuse of any prize awarded. The Sweepstakes is governed by the laws of the United States and all claims must be resolved in the United States.

8.       Privacy: All information submitted in connection with this Sweepstakes will be treated in accordance with these Official Rules and Sanrio's Privacy Policy


9.       Names of Winners. For the names of the winners, visit Sponsor's website at <>  between February 9, 2013 and February 23, 2013 or send an email to Please include "Sweepstakes Winners Names" in the Subject Line of the email.


10.   Sponsor. This Sweepstakes is sponsored by Sanrio Inc., 570 Eccles Avenue, South San Francisco, CA 94080.