Gift Cards


Posting On Sanrio.com






Doing Business With Sanrio




Retail Stores


Our Company


Sanrio In The News


Consumer Product Safety Commission Certificate Of Compliance


Colorado Sales And Use Tax Obligations


Sanrio® Visa® Platinum Reward Card


Ordering on Sanrio.com


Can I use pictures from your website on my personal homepage?

Our characters and images are copyrighted and we cannot give permission to use them on personal homepages.

I saw an item on the Internet a while back, but now it’s gone. Can I still order it?

If the item is no longer in our online store, that means we are sold out or don't carry it right now. Try your nearest Sanrio store as they may have the item there.

Your website changed, and now I cannot access my hellokitty.com mail. How can I check my email?

Click here to check your Hello Kitty email or go to www.sanriotown.com

I've heard that there might be an issue with the security of my Sanrio account. Can you tell me more?

Sanrio Digital, the owner of SanrioTown, confirmed that personal information belonging to members of the website SanrioTown.com was subject to a security vulnerability. What this means is that personal information such as names, birthdays, gender and other information belonging to SanrioTown.com members could be publically accessed. The vulnerable data did not include credit card information or other payment information and passwords were securely encrypted.

The vulnerability has since been corrected and in addition, new security measures have been applied. To the our current knowledge, no data was stolen or exposed. An internal investigation will continue to ensure the safety and security of our users. For more details, visit here.

Please note:
Membership data of SanrioTown.com is not shared between other Sanrio related services (including Sanrio.com, hellokitty.com and mymelody.com); therefore other Sanrio services were not affected. If there are any additional concerns, we always advise taking the time to update your password. For Sanrio.com, you can do so by visiting here.

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Gift Cards

How do I purchase a Gift Card on Sanrio.com?

Click here to purchase an e-Gift Card. Please note that our e-Gift Cards are only redeemable on Sanrio.com and cannot be used in a Sanrio store.

I have a Sanrio e-Gift Card, how do I check my balance?

Click here to check your Sanrio e-Gift Card balance.

I have a Sanrio Gift Card I purchased in store or received as a physical card, how do I check my balance?

Click here to check your Sanrio Gift Card balance.

Can I use a Sanrio Gift Card (physical gift card) on Sanrio.com?

Unfortunately, you can only redeem e-Gift Cards on Sanrio.com. You can use a physical gift card at any participating Sanrio store. Please click here to find a store near you and it is recommended to call the store first to find out if they will accept your gift card.

I have a specific question about my physical gift card, who should I contact?

Please contact customerservice@nekoworldinc.com for all inquiries about physical gift cards.

I have an e-Gift Card that I earned through the Sanrio® Visa® Platinum Reward Card. Is this e-Gift Card different than the one sold on Sanrio.com?

No. The e-Gift Card earned through Reward points is the same type of gift card you can purchase on Sanrio.com. For more information about the Sanrio Visa Platinum Reward Card and the rewards you can earn, please click here to jump to that topic in our FAQ.

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Posting on Sanrio.com

What are your rules on posting messages and/or comments on Sanrio.com?

We welcome our fans to post messages and thoughts on Sanrio.com, but kindly ask that all user comments abide by the posting guidelines below. Please note that any comments or posts may be removed at the sole discretion of Sanrio.com. Thanks so much for your understanding!

- Please do not post any content that may be considered offensive, controversial or inappropriate to Sanrio.com or its visitors in any manner.

- Please do not include images or references of any activity that may be considered unlawful or inappropriate to Sanrio.com.

- Please do not include business advertising.

- Please do not include content that may violate the integrity or reputation of Sanrio, Sanrio Intellectual Properties or any of its subsidiaries or affiliates.

- Please do not include content that may cause legal liability to Sanrio or any of its subsidiaries or affiliates.


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How can I become part of the Sanrio team?

Click here for current job openings.

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Why can't I find products for a certain character?

That character may not be in the current product line. Some characters are introduced and become popular instantly. We've created hundreds of characters in our 40-plus year history. Older characters are often removed from the product line to make way for new characters and promotions. No character, however, is ever really discontinued. If there’s enough demand, they may come back!

Can I use your characters on my homepage?

Our characters are copyrighted and we cannot give permission to use them on personal homepages. We hope to provide artwork of that nature in the future.

Can you email me a picture of a character?

Sorry, we don’t offer that service.

I have an idea for a character. Can I send it to you?

Unfortunately, we can't accept submissions from outside the company.

Why doesn't Hello Kitty have a mouth?

Hello Kitty speaks from her heart. She’s Sanrio's ambassador to the world and isn't bound to any particular language.

Do you have any new characters coming out soon?

New characters are always being created. Keep checking our website to see what’s new!

What is Puroland and how can I get tickets?

Sanrio Puroland is our all-indoor theme park located in Tama City, Tokyo. Click here for more information.

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Doing business with Sanrio

I'm interested in owning and operating a Sanrio boutique.

If you're interested in owning and operating a Sanrio boutique, click here for more information.

I’m interested in carrying a product in a store or stores I currently operate.

If you’re interested in carrying Sanrio products in a store or chain of stores you own or manage, click here for more information.

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I’m looking for an item/design that I remember from the past. Do you still carry it?

Our product line is constantly changing, thus making it difficult to get items that are older, as they’re no longer available. Check your nearest Sanrio store to see if they still have quantities available. Also, try your favorite online auction sites, as someone may offer the item you’re looking for.

The product I’m looking for is not in Sanrio.com. Can I still buy it online?

At this time, the only products we have available are the ones found at http://www.sanrio.com/.

I live outside the U.S and want to buy something from your online store. Can I?

Sorry, we don’t ship outside of the U.S, its territories, or Canada at this time.

If I want to buy large quantities of a certain item, can I get it wholesale?

Only customers wishing to buy products to sell in an existing store may purchase wholesale.

Why can I only use Standard Shipping for Australian Gold products?

Unfortunately, standard shipping by ground is the only shipping type available for any order containing the Hello Kitty Sunscreen: SPF 30 & 50 Body Mists by Australia Gold. To ensure that we are in compliance with the Department of Transportation, we are checking every order placed with the Hello Kitty Sunscreen: SPF 30 & 50 Body Mists prior to shipping. If you accidentally selected Express Shipping, we will notify you to confirm that Standard Shipping is acceptable.

Why can't I ship Minnetonka products to Canada?

Due to Minnetonka policies, Sanrio.com cannot sell Minnetonka products to our customers in Canada. Please inquire into local retailers in Canada for where Minnetonka is sold.

Can I return a gift set if it is marked as "final sale"?

Unfortunately, gift sets marked as "final sale" have the same policy as our sale items. Gift sets cannot be returned unless the included items are damaged. If any item(s) in the gift set are damaged, ALL items in the gift set must be returned with their original packaging for a complete refund. Click here to view our Returns, Exchanges & Refunds policy.

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Retail Stores

How do I find stores in my area or outside the U.S.?

Click here to find Sanrio stores and retailers within the US, Canada, and Latin America.

There is a problem with an item I bought at a retail store. What do I do?

You'll need to contact the store where you got it from for returns or exchanges.

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Our Company

Where can I find information about Sanrio?

Click here to learn more about Sanrio the company.

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Sanrio in the News

Where can I find News about Sanrio?

Click here for the latest on what’s happening at Sanrio.

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Consumer Product Safety Commission Certificate of Compliance

How can I obtain a CPSC Certificate of Compliance for a product?

Click here to visit the Consumer Product Safety Commission Certification of Compliance and Tracking Label information page to obtain the CPSC Certificate of Compliance for a product and/or for more details.

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Colorado Sales and Use Tax Obligations

What is the Colorado Sales and Use Tax Reporting and Payment Obligations?

Beginning March 1, 2010, out-of-state retailers not collecting Colorado sales tax must notify their customers of their sales and use tax reporting and payment obligations. Please see below for information provided by the Colorado Department of Revenue or visit www.taxcolorado.com.

i. Sanrio.com is not obligated, and does not, collect Colorado sales tax;

ii. Your purchase is subject to Colorado sales tax unless it is specifically exempt from taxation;

iii. Your purchase is not exempt merely because it is made over the Internet or by other remote means;

iv. The State of Colorado requires that you, the taxpayer, file a sales/use tax return at the end of the year reporting all of the purchases that were not taxed and pay tax on those purchases;

v. Sanrio.com will provide you, the purchaser, an end-of-year summary of purchases in order to assist you in filing your tax report;

vi. Details of how to file this return may be found at the Colorado Department of Revenue's website, www.taxcolorado.com;

vii. Sanrio.com is required by law to provide the Colorado Department of Revenue with a report of the total amount of all of your purchases at the end of the year.


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Sanrio® Visa® Platinum Reward Card

Who is issuing the Sanrio Visa Platinum Reward Card?

The card is issued by UMB Bank, not Sanrio. UMB is a multi-bank, multi-billion dollar holding company headquartered in Kansas City, Missouri. As a leading card issuer with nearly 40 years of credit card experience, UMB offers a wide range of consumer and commercial Visa and private label products. For more information about UMB, please click here.

Is there an annual fee?

Please click here for the most updated pricing and fees. Please note, this page is hosted by UMB and is subject to change without notice. disclosure.

What is the annual percentage rate (APR) on the card?

Please click here for the most updated pricing and fees. Please note, this page is hosted by UMB and is subject to change without notice. disclosure.

How do I apply for the card?

To apply click here to be taken to UMB’s co-branded website to start the application process.

Can I apply over the phone?

Unfortunately, not at this time.

Can I apply by mail-in paper application?

To request for a paper application, please email customercare@sanrio.com and mail completed applications to:

P.O. BOX 419734
KANSAS CITY, MO 64179-0626

When I apply for the card, will my transaction be secure?

Yes. Your application will be transmitted to UMB through an encrypted security page.

How does the rewards program work?

Simply use your card for all your purchases and receive 1 point for every dollar spent. Also earn 1 point per dollar on all balance transfers. You can also earn 2 points per dollar spent at www.sanrio.com. Your earned points will automatically be credited to your Rewards Points account and can be found on your monthly statement.

Once you reach 5,000 points, you will automatically receive in the mail a $50 Sanrio e-Gift Card that can be redeemed on Sanrio.com. There is no limit to the number of e-Gift Cards you can earn when reaching each increment of 5,000 points.

Do my points expire?

Points expire after 5 years. For more information on Program Rules, please see the Rewards Program Rules disclosure that will accompany your card.

If I have another question about the rewards program not listed above, who can I contact?

Please contact UMB’s customer service at 800-821-4115.

If I have a question about an issue with Sanrio’s e-Gift Card, who can I contact?

Please click here to visit Sanrio’s Customer Service page.

I have a Sanrio e-Gift Card number and pin, which I earned through credit card Rewards points, how do I check my balance?

Click here to check your Sanrio e-Gift Card balance.

How do I manage my Sanrio Visa Platinum Reward Card account online?

To manage your credit card account online, please click here. This intuitive tool allows you to view transactions, make online payments, schedule recurring payments, receive and view statements online and also track rewards points as they accrue.

Is this credit card available outside the US?

Unfortunately, this credit card is only available to US Residents.

I have a specific question about my UMB credit card that isn’t answered here, who do I contact?

To speak with a UMB customer account representative please click here.

Why am I receiving a new card?

Your card now includes chip technology. It provides an enhanced level of security as well as global acceptance.

How does chip technology protect my information?

Every time you use your card at a chip-activated terminal, the embedded chip generates a unique transaction code. This prevents stolen data from being fraudulently used.

How can I request a chip-enabled UMB Visa® Credit Card?

We will automatically send you a chip-enabled card when your current card expires. If you would like to receive your chip-enabled card before your current card expiration date, you can request one today.

What should I do with my old UMB Visa Credit Card?

Once you activate your new card, please destroy your existing card for security reasons.

Where can I use my chip-enabled card?

Whether you check out using chip technology or swipe your card, more places than ever now accept Visa credit cards.

How do I pay at a chip-activated terminal?

It's easy to make purchases with your chip-enabled credit card. Simply insert the chip end of your card into the terminal with the chip facing up. Leave your card in the terminal and follow the prompts on screen. Remove your card from the terminal when prompted, then sign for your purchase and take your receipt.

Why do I need to leave my card in the terminal?

While your card is in the chip-activated terminal, the embedded chip creates a unique transaction code. This prevents stolen data from being fraudulently used. If you remove your card too soon, your transaction will be canceled.

Can I still swipe my card to pay?

Yes. If a merchant is not yet chip-activated, you can still swipe your card.

Has my card information changed?

For your convenience, your card number and PIN have not changed. Your card may have a new expiration date, so be sure to update your information with billers that charge your card regularly.

Will I have to pay any fees to use my chip-enabled card?

No. There are no additional fees to use your new card.

Does my new card have all the same benefits?

Yes. You can count on the same level of benefits you always have.

Can I still earn rewards with my new card?

Yes. You can keep receiving the same great rewards you always have.

Do I need to enter a PIN to pay with a chip-enabled credit card?

No. You will not need to enter a PIN when paying with your UMB Visa Credit Card, but you may be prompted to sign for your purchase.

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I have an issue with my order, how do I contact customer service?

I have an issue with my order, how do I contact customer service?

Click here to learn more about contacting customer service.

I would like to return or exchange my Sanrio.com order, how do I do this?

Click here to learn more about returns and exchanges.

I have questions about shipping for orders placed on Sanrio.com?

Click here to learn more about our shipping info.

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