Brand Marketing Analyst


Brand Marketing Analyst : El Segundo, CA

Job Description/Duties

With minimal direction, independently inform and support implementation of the company’s branding, licensing, retail, PR, corporate communications and overall marketing activities. Oversee the communication of US business and brand initiatives globally. Serve as primary liaison between Brand/Marketing and Licensees and Retail Business Development.


  • Attend meetings, participate in discussion and provide direction to Licensees that require Brand and Marketing support and guidance
  • Communicate Sanrio’s overall Brand and Marketing strategies processes to Licensees and ensure they comply with rules and regulations
  • Interface with Senior Marketing and Digital Brand Managers and to enhance Marketing, PR and Social Media support

Retail Marketing

  • Attend meetings, participate in discussion and provide direction to Retailers that require Brand and Marketing support and guidance
  • Interface with Retail Business Development on Retailer-specific Marketing programs - contribute to planning promotions, in-store shops and merchandising activities
  • Review and approve Marketing materials for retailers (in-store signage, etc.)
  • Ensure alignment between national Brand Marketing messaging and retailer-specific programs
  • Communicate plans and activities with internal Brand Marketing team for Marketing, PR and Social Media support
  • Have knowledge of Marketing direction at relevant retailers (research, competitive shopping)


  • Develop, update and maintain Brand materials - sizzle reel, Brand deck, etc. and manage outside vendors
  • Manage Marketing tent pole calendar and ensure updates are made on a monthly basis
  • Assist with Public Relations and Social Media support
  • Ensure new employees and outside partners understand Sanrio’s overall vision, Brand guidelines and approval process - conduct Sanrio Brand training as needed
  • Responsible for procurement of samples for various projects and placement opportunities
  • Assist with sponsorship outreach and follow-up - prepare presentations, proposals and follow-up
  • Create presentations, one sheets and other promotional materials as needed for various Marketing initiatives and pitches
  • Communicate Sanrio’s overall Brand guidelines to partners and ensure Brand is properly represented to consumers
  • Manage external consumer correspondence (online, mail and telephone) requiring Brand focus
  • Contribute to tracking of Sanrio Marketing initiatives
  • Create and manage records/spreadsheets as needed for Marketing cost/benefit analysis
  • Archive Marketing materials including press releases, photos, press clippings, video clips, etc. & maintain organized, searchable folders on the server
  • Prepare Marketing kits, donations and gift baskets when needed
  • Assist team with Event planning and execution


  • BA/BS in business with Marketing, Merchandising or Fashion emphasis preferred or equivalent experience
  • At least 5+ years’ experience in similar environment (i.e. Marketing, Licensing, Retail, etc.)
  • Proficient in MS Office and understanding of Social Media and Web 2.0 practices
  • Enthusiasm for the Sanrio brand and characters
  • Some overnight travel may be required including international (up to 10%)
  • Excellent copywriting, written and verbal communication skills
  • Must possess excellent organization and planning skills, detail-oriented
  • Strong conceptual skills, a meticulous eye for detail, and the ability to take a project from inception to completion
  • A team player able to effectively give or take direction as necessary, and work professionally & collaboratively with licensees and internal/external business partners.
  • Relies on experience and requires independent judgement to plan and accomplish goals.
  • Strong knowledge and advanced user of online media with ability to find research and review in an efficient and productive manner
  • Strong project management skills with ability to prioritize and handle multiple projects to meet tight deadlines

Send resume and salary requirements to:

Sanrio, Inc.
Attn: H.R. Department
Job Code: BMA-OL
570 Eccles Ave.
South San Francisco, CA 94080
fax: 650.872.1077