Brand Marketing Analyst


Brand Marketing Analyst : El Segundo, CA

Job Description/Duties

Independently manage product development (PD) projects, analyze business and strategize growth. Support event project management vendors and execution.

Product Development

  • Represent and lead PD in all meetings, interface with all clients
  • Communicate the standards/guidelines of the PD business and the general calendar timeline
  • Communicate business analytics of product/categories, history of best sellers
  • Pull product samples and provide ideas that would align with the client’s request
  • Interface with all business units and/or specific employees connected to the project
  • Creative: Main liaison for art development, compiling of art assets and development/production of projects (sample approvals)
  • Logistics: Main liaison between teams and SSF to confirm and process all back-end logistics for each project
  • International Subsidiaries and Vendors: Main liaison on sourcing/development/production and ability to keep projects on-track, specifically with awareness to time differences and deadlines
  • Research: Conduct trend-shopping/vendor showroom visits to be knowledgeable of latest innovations, printing techniques, fabrics/materials, specs, technology, etc.
  • Attend tradeshows/expos for research
  • International travel to build/sustain partnerships
  • Organize samples/materials
  • Compile business analytics for each project: MOQ, sell-thru, cost/pricing, etc.


  • Support for all events
  • Liaison to facilitate requests to/from external partners and vendors
  • Liaison to communicate information to internal and external teams
  • Support in executing an event (production team: logistics, working with vendors, facilitating paperwork, etc.)
  • Main liaison to Creative team
  • Monitor and maintain expense account and budget
  • Support business unit managing the event
  • Organize information, paperwork
  • Work with legal on agreement outlines


  • Draft, submit and organize Project Approval Requests (PARs) and Creative Service Requests (CSRs)
  • Maintain master spreadsheet of PD projects
  • Maintain master spreadsheet of Event details
  • Monitor and maintain expense account and budget
  • Support Marketing Department as needed


  • BA/BS with emphasis in Product Design/Development and/or Marketing/Events
  • At least 5+ years’ experience in similar environment (i.e. Product Design, Marketing, Events, etc.)
  • Relies on experience and requires independent judgement to plan and accomplish goals
  • Proficient in MS Office, AI, PS, PP, Keynote
  • Knowledge and understanding of Product Design vocabulary, techniques and processes/development
  • Ability to understand vendor capabilities and align with project request
  • Enthusiasm for the Sanrio brand and characters
  • Must have valid drivers’ license and clean driving record and provide own mode of transportation to attend tradeshows/expos, transport product, etc.
  • Some overnight travel may be required including international (up to 30%)
  • Able to lift a minimum of 20 lbs.


  • Excellent written/verbal communication and analytic skills
  • Must be detail-oriented and possess excellent organization and planning skills
  • Strong conceptual skills, a meticulous eye for detail, and the ability to take a project from inception to completion
  • Ability to work independently an a team player able to effectively give or take direction as necessary, and work professionally & collaboratively with licensees and internal/external business partners
  • Strong project management skills with ability to prioritize and handle multiple projects to meet tight deadlines
  • Ability to be nimble, multi-task and work in a fast-paced environment
  • Business-level bi-lingual Japanese communication skills a plus

Send resume and salary requirements to:

Sanrio, Inc.
Attn: H.R. Department
Job Code: BMA-OL
570 Eccles Ave.
South San Francisco, CA 94080
fax: 650.872.1077