2021

1/12/2021
Message to the Sanrio Community regarding COVID-19 - ORIGINALLY POSTED 3/16/20

2020

9/18/2020
Naruto Shippuden Unveils New Anniversary Collection Starring Hello Kitty and Friends

9/18/2020
LEVI’S® x HELLO KITTY® FALL/WINTER 2020

8/12/2020
Message to the Sanrio Community regarding COVID-19 - ORIGINALLY POSTED 3/16/20

8/7/2020
Netflix Announces the Special Cast in Aggretsuko Season 3

7/23/2020
STONEY CLOVER LANE PARTNERS WITH SANRIO® FOR A LIMITED-EDITION HELLO KITTY® COLLECTION

7/1/2020
Zojirushi and Sanrio® Announce Collaboration with New Zojirushi X Hello Kitty® Collection

6/18/2020
Surprise! Igloo and Hello Kitty Release New Playmate Coolers for Summer

2/25/2020
Sanrio and Team USA Partner for Olympic and Paralympic Games Tokyo 2020

2/20/2020
Sanrio and Funimation Join Forces for New My Hero Academia X Hello Kitty and Friends Product Collection

2/7/2020
Top Ramen® Hatches Partnership with Iconic Sanrio® Lazy Egg Character, Gudetama™, through Limited-Edition Packaging and Merchandise Line

2019

12/20/2019
Sanrio’s Hello Kitty Cafe Las Vegas Extends Its Pop-up Residency at The Park, Additional Pop-up Shop Set to Launch

11/18/2019
Herschel Supply Partners with Hello Kitty for Holiday 2019

11/15/2019
Global Esports brand Fnatic launch Exclusive Collection with Hello Kitty

11/11/2019
Impressions Vanity Partners with Sanrio for an Exclusive Hello Kitty Collection

11/6/2019
Sanrio Continues to Celebrate 45th Anniversary of Hello Kitty By Bringing Hello Kitty Friends Around the World Tour to Seattle

11/4/2019
Dolls Kill Unveils New Collection Starring Hello Kitty and Friends

8/15/2019
Sanrio Celebrates 45th Anniversary of Hello Kitty, Launches Hello Kitty Friends Around the World Pop-Up Tour

3/6/2019
Sanrio Partners With Parklane Dental

3/5/2019
Sanrio and New Line Cinema Announce Plan To Bring Hello Kitty To The Big Screen Worldwide

2018

10/11/2018
Sanrio Announces New Gudetama Residency with L.A.'s Oldest Bowling Alley, Highland Park Bowl

10/1/2018
SANRIO AND THE CRÈME SHOP ANNOUNCE MULTI-YEAR PARTNERSHIP WITH FIRST COLLABORATION OF BEAUTY AND SKINCARE PRODUCTS

9/19/2018
Sanrio Announces Return Of Tanaka Farms Pumpkin Patch For Second Year

9/5/2018
Sanrio Announces Opening of the first-ever Hello Kitty Grand Cafe in Irvine, CA

8/13/2018
Sanrio Launches New Hello Kitty Wines and Varietals For Summer, Now Available in More Grocery and Retail Locations Across 45 States in the U.S.

8/9/2018
Sanrio and Converse Team Up on Iconic Hello Kitty Collaboration for Fall 2018

8/8/2018
Sanrio Collaborates with Megan Bomgaars on Sanrio ♥ megology Capsule Collection

7/10/2018
Sanrio's Newest Sensation Aggretsuko Is Bringing Her Rage to San Francisco

7/9/2018
Sanrio and Lolli Swim to Collaborate on Women's Swimwear Collection

7/9/2018
Sanrio's Aggretsuko Will Return to Netflix for Season 2

7/2/2018
Sanrio x 64 Colors Collection Debuts at BoxLunch

6/18/2018
Sanrio Announces Arrival of Hello Kitty Mini Cafe at Santana Row in San Jose, CA

6/14/2018
SANRIO AND PBTEEN DEBUT EXCLUSIVE HELLO KITTY COLLECTION

6/5/2018
Sanrio and MakeupDrop Partner to Create the Cutest Silicone Beauty Applicators

5/29/2018
Sanrio Partners with Quidd to Bring Fans Rare Digital Cuteness

5/3/2018
Celebrating Aggretsuko Launch on Netflix with #DENOFRAGE and More!

5/2/2018
NATIVE SHOES COLLABORATES WITH SANRIO TO CREATE THE ULTIMATE SHOE EXPERIENCE FOR CHILDREN FEATURING ICONIC MR. MEN LITTLE MISS

5/1/2018
Sanrio Announces Arrival of Hello Kitty Cafe Pop-Up Container in San Diego, CA

4/26/2018
ACTIVATE KRUISE KONTROL! Hello Kitty® Kruisers RELEASES TODAY on Nintendo Switch™

4/10/2018
Introducing GUDETAMA'S GUIDE TO LIFE

4/2/2018
Sanrio Springs Up During Strawberry Season with Tanaka Farms

3/28/2018
Sanrio and O’Neill Partner for O'Neill &heart; Hello Kitty Collection Launching Summer 2018

3/2/2018
SANRIO AND ERGOBABY ANNOUNCE LIMITED EDITION HELLO KITTY COLLECTION

3/1/2018
Pop Icon Hello Kitty Readies for Her Close-Up in Universal Studios Hollywood's All-New Animation Studio Store Featuring Exclusive Merchandise Created for The Entertainment Capital of L.A.

1/25/2018
PUMA X HELLO KITTY: AN ICONIC DUET #FORALLTIME

2017

12/8/2017
Sanrio Announces New Two Year Partnership with San Gabriel Valley-based Energy Bistro & Karaoke

11/28/2017
Sanrio Announces New Seasonal Holiday "Sanrio Village" at Tanaka Farms

10/30/2017
First Look: FILA x Sanrio Exclusively at Urban Outfitters

10/30/2017
Sanrio Announces Plans for Hello Kitty's Birthday Month

10/9/2017
Sanrio and Curry House Partner for a Limited Time Gudetama® Menu and Promotion

9/20/2017
Sanrio Announces Year-Long Partnership with Tanaka Farms

9/14/2017
Sugarfina® and Sanrio® Collaborate to bring Hello Kitty's Sweetness to Life

7/19/2017
Sanrio and Bandai Namco Entertainment Join Forces with New Hello Kitty ♥ PAC-MAN Mobile Game and Merchandise

7/14/2017
Sanrio to Celebrate Hello Kitty and New Characters at Comic-Con International: San Diego

7/11/2017
SANRIO AND TORRID LAUNCH NEW HELLO KITTY COLLECTION IN SIZES 10 TO 30

5/3/2017
Sanrio and Crap Eyewear Partner to Launch the Hello Kitty x Crap Eyewear Sunglasses Collection

1/26/2017
Stance Enters World of Sanrio with Hello Kitty and Friends Sock Collaboration

2016

11/17/2016
Sanrio Launches Premier hello sanrio Collection

11/2/2016
JOHNNY CUPCAKES X SANRIO COLLABORATION 2016

10/20/2016
ColourPop x Hello Kitty

10/6/2016
Loot Crate and Sanrio Unveil "Sanrio Small Gift Crate" Subscription at New York Comic-Con First Crate Celebrates Launch of Hello Sanrio, Connecting the World of Hello Kitty and Friends

10/5/2016
ANTONELLO PARTNERS WITH SANRIO® TO LAUNCH SPECIAL MENU FEATURING HELLO KITTY® WINE COLLECTION AVAILABLE OCT 12 - NOV 12

9/27/2016
Sanrio® and Eggs 'n Things unite for Gudetama® Promotion and Menu from September 30 - October 28, 2016

9/27/2016
Hello Kitty For President! Pop Icon Launches Her Bid with the Friendship Party

7/20/2016
Sanrio to Celebrate at Comic-Con International: San Diego Debut of new brand hello sanrio, the hello sanrio: say hello! community app, and fan favorite Gudetama

7/14/2016
Sanrio to Launch New hello sanrio Brand at Comic-Con International: San Diego Innovative new multi-character brand unveiled, along with "hello sanrio: say hello!" community app

7/14/2016
SANRIO AND TORRID LAUNCH FIRST-EVER PLUS SIZE HELLO KITTY COLLECTION

7/7/2016
Sanrio Announces Opening of Hello Kitty Cafe Pop-Up Container in Irvine, CA

6/22/2016
Sanrio Announces the Winner of "Who's Your Fave" Campaign

6/22/2016
Sanrio Launches Redesigned Website

6/16/2016
Sanrio Announces New Licensing Agreements at Licensing Expo 2016

5/31/2016
Plan Check Kitchen + Bar and Sanrio® Celebrate Pompompurin and Chococat 20th Anniversaries With Menu Collaboration ($39*) from Friday, June 10 - Sunday, July 10, 2016

4/11/2016
Hello Kitty® says aloha to Waikiki SPAM JAM® Festival

3/31/2016
SANRIO AND UNIVERSAL PARKS & RESORTS OPEN NEW HELLO KITTY ® RETAIL STORE CONCEPT

3/16/2016
SANRIO, Inc. Partners with Hyper Hippo on Digital Project

2/16/2016
SANRIO, Inc. Announces Key Executive Appointments

2015

12/22/2015
SanrioTown.com Security Advisory: Corrected a vulnerability involving personal information of SanrioTown.com members

12/2/2015
Hello Kitty simplehuman Sensor Mirror

11/18/2015
Sanrio Announces Opening of Hello Kitty Cafe Pop-Up in Irvine, CA

11/12/2015
Color this Cute Hello Kitty® by OPI

11/5/2015
Assorted Nuts Entertainment Enters Mobile Gaming Business With Hello Kitty® World Of Friends.

11/3/2015
Ju-Ju-Be Unveils Exclusive Collection with Sanrio® & Tokidoki

10/16/2015
Sanrio® and Plan Check Kitchen + Bar Reunite for Gudetama® Promotion and Menu from October 30 - November 29, 2015

9/2/2015
Record-Breaking Exhibition Exploring the Phenomenon of Hello Kitty Coming to EMP on November 14, 2015

8/3/2015
Sanrio's Refreshed Retail Concept Comes to New York

7/1/2015
Sanrio Announces its Participation in Anime Expo and Its Return to Comic-Con International: San Diego

6/8/2015
Sanrio Announces New Licensing Agreements

6/8/2015
SANRIO PARTNERS WITH UNIVERSAL PARKS & RESORTS FOR NEW HELLO KITTY® RETAIL STORE CONCEPT

5/27/2015
Hello Kitty® Kicks Off First-Ever LIVE Tour in North America This Week!

3/11/2015
HELLO KITTY ORIGINAL GRAPHIC NOVELS COLLECTED INTO AN UPCOMING COLORFUL BOX SET FROM PERFECT SQUARE

2/25/2015
JANM KEEPS HELLO KITTY ON VIEW FOR ADDITIONAL MONTH

2/5/2015
BUDGE STUDIOS™ and SANRIO PARTNER FOR THE FIRST TIME EVER WITH THE EXCLUSIVE "HELLO KITTY NAIL SALON"

2/3/2015
HELLO KITTY® PACKS HER SCHEDULE WITH FUN IN THE LATEST ORIGINAL GRAPHIC NOVEL RELEASE FROM PERFECT SQUARE

1/27/2015
FOX ANIMATION ACQUIRES FILM RIGHTS TO SANRIO'S MR. MEN LITTLE MISS PROPERTIES

2014

10/1/2014
Sanrio Partners with Select Los Angeles Restaurants to Launch Hello Kitty's Hungry Hunt

9/29/2014
BUILD-A-BEAR WORKSHOP LAUNCHES HELLO KITTY 40TH ANNIVERSARY EDITION

9/24/2014
Hello Kitty Reading Day! Bookstore and library events to be held on October 25, 2014

9/24/2014
Sanrio and Dylans Candy Bar Announce Sweet Collaboration Launching October 15

9/4/2014
Sanrio Announces Partnership with The Line Hotel for Hello Kitty's 40th Anniversary

7/29/2014
Sanrio Partners with Japanese American National Museum for First Ever Hello Kitty Museum Exhibition in North America

7/29/2014
Sanrio and Chan Luu Partner on Exclusive Hello Kitty Jewelry Collection

7/29/2014
Sanrio and Ju-Ju-Be Partner on Exclusive Hello Kitty Collection

7/9/2014
Sanrio Returns to Comic-Con International: San Diego to Celebrate Hello Kitty's 40th Anniversary

6/3/2014
Sanrio Announces Plans for Hello Kitty’s 40th Anniversary Celebration

5/1/2014
Sanrio and Chan Luu Partner on Exclusive Hello Kitty® Jewelry Collection

3/28/2014
VIZ MEDIA'S PERFECT SQUARE IMPRINT DELIVERS JOYOUS NEW HELLO KITTY® ADVENTURES WITH THE RELEASE OF HELLO KITTY: SURPRISE!

3/28/2014
Sanrio Expands Relationship with MLB Properties for 2014 Season

3/6/2014
Sanrio Launches Global Campaign to Share a Hug with Hello Kitty!

2/28/2014
Start Your Engines (And Don't Forget a Red Bow)! Hello Kitty® Kruisers Is Going Mobile

2/13/2014
Sanrio Launches New Products at Toy Fair 2014

1/7/2014
HELLO KITTY® EMBARKS ON FOOD-THEMED ADVENTURES AS VIZ MEDIA'S PERFECT SQUARE IMPRINT OPENS 2014 WITH A NEW GRAPHIC NOVEL RELEASE

2013

3/6/2013
Statement from Sanrio 3/06/2013