Sanrio Announces Arrival of Hello Kitty Cafe Pop-Up Container in San Diego, CA

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, announces the new location of its Hello Kitty Cafe Pop-Up Container this Spring. Housed within a metal shipping container, the pop-up cafe will be located at the Fashion Valley Shopping Center in San Diego, CA, and will offer supercute and yummy treats to Hello Kitty fans of all ages. The Hello Kitty Cafe Pop-Up Container is slated to open to the public on Friday, May 11, with grand opening festivities scheduled to run through Sunday, May 13. The grand opening will include daily giveaways including complimentary beverages and a small gift with purchase for the first 50 customers

The Hello Kitty Cafe Pop-Up Container offers guests a fast-casual setting, inviting them to pop in & out quickly for a sweet snack - or to stay and enjoy their treats & coffee at bistro tables on the container's pop out patio. Hello Kitty and her friends will welcome customers into the space with bold character graphics adorning the exterior and interior container panels. The cuteness continues inside of the pop-up cafe with modern fixtures and colorful displays throughout.

A supercute menu featuring adorable pastries, delicious cakes, and unique sweet treats will be available for fans at the pop-up space, with Hello Kitty infused into each of the offerings. In addition, the Hello Kitty Cafe Pop-Up Container will offer a variety of crafted beverages, including the popular strawberry mint lemonade, and other specialty coffee drinks.

New this Spring, the Hello Kitty Cafe Pop-Up Container will unveil a Strawberry Season menu, featuring items such as a seasonal Strawberry Tart and a frozen strawberry lemonade. Additionally, The Hello Kitty Cafe will retail a limited-edition Hello Kitty Cafe Chef Plush, $25, while supplies last.

"Since its debut in 2014, the Hello Kitty Cafe continues to evolve and delight fans in its many incarnations and touchpoints," said David Marchi, Vice President of Brand Management and Marketing at Sanrio, Inc. "The Hello Kitty Cafe Pop-Up Container is a uniquely Sanrio experience, offering a selection of lovingly crafted treats and merchandise in a supercute concept space that we are excited to share with San Diego."

"There has been tremendous anticipation for the iconic Hello Kitty Cafe Pop-Up Container to arrive in San Diego," adds Arianne Cousin, Fashion Valley Director of Marketing. "We're proud that the Hello Kitty Cafe Pop-Up Container experience will be coming to Fashion Valley for Hello Kitty fans all over Southern California to enjoy."

Fans can stay up-to-date on grand opening festivities and events at the pop-up cafe, as well as with Hello Kitty Cafe Truck appearances, by following the Hello Kitty Cafe on Facebook, Instagram & Twitter and visiting the Hello Kitty Cafe website.

About Fashion Valley San Diego
Embrace the coastal chic lifestyle at Fashion Valley, Southern California's trendiest shopping destination. Accented by living walls of succulent plants, gorgeous palm trees and iconic fountains, Fashion Valley offers over 1.7 million square feet of retail space, making it the largest shopping mall in San Diego and one of the largest in California. Shop more than 200 stores, including international fashion houses like Hermès, Prada and Salvatore Ferragamo and leading department stores like Bloomingdale's, Macy's, Neiman Marcus and Nordstrom, all while relishing in the sunshine of this open-air environment. With dining options like California Pizza Kitchen, The Cheesecake Factory, Blue Smoke Sushi Lounge, P.F. Chang's China Bistro, True Food Kitchen and more, combined with an 18-screen AMC Theatres on property, Fashion Valley is truly a premier shopping, dining and entertainment destination. For more information, please visit or call 619-688-9113.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit and

Media requests: Modern Currency Public Relations
Meghan Patke | Lisa Strangis (323) 377-7210