Sanrio Announces New Two Year Partnership with San Gabriel Valley-based Energy Bistro & Karaoke

Sanrio Announces New Two Year Partnership with San Gabriel Valley-based Energy Bistro & Karaoke
Hello Kitty and friends get in the holiday spirit with supercute food and musical fun in Hacienda Heights

Sanrio, Inc. adds another unique promotion to its belt with the launch of a new supercute partnership with Hacienda Heights, CA based Energy Bistro & Karaoke for a two-year food and karaoke branded experience.

Kicking off this holiday season on December 13, 2017, Hello Kitty and Sanrio friends including Gudetama (the beloved lazy egg) and the brand's newest character, Aggretsuko—a 25-year old red panda who is an office associate that vents her frustrations through death metal karaoke sessions—will be featured at the popular San Gabriel Valley-based karaoke destination with a selection of specially themed Sanrio karaoke rooms (inspired by Hello Kitty and friends) that will accommodate small and large fun-seeking groups of up to 25 people, in addition to a supercute menu of character-branded food and dessert items available for purchase at the venue's bistro. Guests can book their karaoke reservations online through the company's website at www.energykaraokeus.com

"Sanrio strives to create memorable experiences for fans to connect with our brand and characters in a meaningful way," says Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. "We look forward to launching this experiential venture with Energy Bistro & Karaoke and offering fans something uniquely Sanrio to enjoy with friends and family."

A sampling of the new Sanrio-themed food and dessert items that will be available for purchase at Energy Bistro & Karaoke over the two-year run include:

· Hello Kitty Okonomiyaki Hot Dog ($22) - Sausage served in a full hot dog with stamped Hello Kitty bun wrapped in okonomiyaki pancake, topped with bonito, aonori, mayo & okonomi sauce, served with a side of fried tofu

· Aggretsuko Mini Rage Burger ($19) - Brioche, angus beef, shredded lettuce, tomato, pickles, melted American cheese thousand island, ketchup & mayo served with
Garlic fries & pickles

· Gudetama Lazy Waffle Sandwich ($19) - Open-faced toasted waffle, honey ham, sunny-side egg, lettuce, tomato, maple syrup Sweet potato tots with melted cheese

· Hello Kitty & Mimmy Waffle & Ice Cream ($8) - Mini Belgian Waffles Seasonal fruits
Vanilla ice cream or Matcha ice cream Whipped cream & chocolate sauce

· Hello Kitty Baked Ube & Ice Cream ($9) - Baked ube (purple yam), Seasonal fruits,
Vanilla ice cream & Condensed milk

Each item on the menu will include a free drink (iced tea or iced lemonade) and a Sanrio x Energy Bistro & Karaoke button set.

Energy Bistro & Karaoke will also sell limited-edition co-branded merchandise including t-shirts and the button set as well as a curated selection of Sanrio products during the course of the partnership.

The Sanrio x Energy Bistro & Karaoke menu will be served throughout the venue, including the themed Sanrio branded rooms, non-themed rooms, in addition to the main bistro space, allowing for guests to enjoy the menu offerings and dine in comfort within all the karaoke rooms.

Initially launching at the Hacienda Heights location, Sanrio and Energy Bistro & Karaoke will also debut additional Sanrio-themed karaoke rooms at the Alhambra location in early 2018.

About Energy Karaoke
Energy Bistro & Karaoke's mission is to serve customers with the best tasting food and an entertaining environment. Energy Bistro & Karaoke not only offers great tasting food, in addition to efficient and friendly customer service with the belief that each customer's satisfaction is paramount. The Bistro is family-friendly and a popular choice for all ages. The team combines menu variety, atmosphere, ambiance, and a friendly staff to create a sense of ‘place' in order to reach the overall goal of providing all customers with an entire dining and entertainment experience that exceeds their expectations on every visit. For more information, please visit www.energykaraokeus.com.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Modern Currency PR
Meghan Patke/Lisa Strangis (323) 377-7210
Meghan@moderncurrencypr.com/lisa@moderncurrencypr.com

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