Sanrio is proud to introduce Sanrio Luxe, our newest exclusive boutique now open in the heart of New York City. This one-of-a-kind specialty shop is the only place in the world to experience a unique collection of Sanrio products in a super-lush (and super-fun!) environment.

Sanrio Luxe offers Hello Kitty fans and New York shoppers the opportunity to feast on an array of exclusive Sanrio designs and lines from all over the world. Current offerings include collections from international designer partners including handbags, jewelry and shoes from Italian design house Camomilla, Colombian couture apparel from Mabel Palacio, Parisian cashmere, women’s and children’s wear and accessories from Victoria Couture, and diamond necklaces, bracelets and watches from Kimora Lee Simmons. New collections from our design partners will arrive regularly, so keep visiting!

In addition to these designer collections, you’ll also find specially selected Sanrio products from all across the globe. From cool cases and charms to unique paper goods to Japanese kitchenware and luggage sets, Sanrio’s legendary product assortment will make you smile. If that isn’t enough, look out for limited edition Sanrio Luxe items created especially for the store, such as collectible plush, bejeweled Sanrio classics, and exclusive tote bags.

We are excited to welcome you to Sanrio Luxe. Please visit SanrioLuxe.com regularly to find out about upcoming events, promotions, and see what’s new at the store. And next time you are in Times Square, come and say Hello! We hope to see you soon!