Last Modified: 8/10/25
Please Read This Privacy Policy Carefully Before Using the Sanrio.com Site
Sanrio, Inc. ("Sanrio," "we," "us", "our") provides www.sanrio.com (the "Site"). We are committed to safeguarding all personally identifiable information we collect through our Site and to explaining the choices you ("users," "you" or "your") can make about the collection and use of your personally identifiable information on or through the Site. This Privacy Policy explains our information practices in connection with the Site, and our Terms of Service govern your use of the Site.
Sanrio gathers two types of information about users:
1.1. Information Collected Automatically
When you use the Site, including when you use interactive features of the Site, we automatically collect Information, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version. We also collect usage information, such as the pages or content you view, click on or share, the clickstream patterns and length of time spent on the Site, details about how you’ve interacted with our Site, and searches you conduct. We use this information, for example, to improve our Site’s design and functionality, determine how many users have visited certain pages, or to prevent fraud.
An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Site, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Site. We may also derive your approximate location from your IP Address.
We also use Cookies (i.e., small pieces of data that are stored on the computer you are using) and Pixel Tags (also known as web beacons and clear GIFs) to help us collect information such as browser type, time spent on the Site, pages visited, searches entered, referrer URLs, device identifiers, language preferences, content clicked on, and other traffic data, as well as to determine the Site content user visits, the length of time each user spends at any particular area of the Site, and the specific functionality that users choose to use. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to enhance and personalize your experience. We also gather statistical information about use of the Site in order to continually improve its design and functionality, understand how it is used, and assist us with resolving questions regarding the Site. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Site. We may also use cookies or other technologies in online advertising to track responses to our ads.
The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Site. You also may not receive advertising or other offers from us that are relevant to your interests and needs. We do not currently respond to browser do-not-track signals.
Pixel tags may also be used to, among other things, track the actions of users of the Site (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Site and response rates. Our emails may also contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email.
Google Analytics
This Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses Cookies and similar technologies to help analyze how users use the Site. Google uses the information it collects for the purpose of evaluating use of the Site, compiling reports on Site activity for us, and providing other services relating to website activity and internet usage. Google may also collect information regarding the use of other websites and online services. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/ and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Advertising
We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Site and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Site and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.
If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/. [You may also opt out of this advertising by clicking here.]
1.2. Personally Identifiable Information
“Personally Identifiable Information” is Information that identifies you as an individual or relates to an identifiable individual. Personally Identifiable Information includes information such as your name, home address, telephone number, e-mail address and payment card information).
We collect Personally Identifiable Information that you provide to us when you, for example, create an account, make a purchase in our online store, subscribe to e-mail newsletters, participate in contests, sweepstakes and other promotions, or participate in online polls and surveys.
If you provide us with Personally Identifiable Information relating to other people (to, for example, send a gift), you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
Please take some time to familiarize yourself with the different ways Sanrio uses the information that we gather.
2.1. Information Collected Automatically.
In addition to the uses described in Section 1.1, above, Sanrio may use and disclose information collected automatically for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat information collected automatically as Personally Identifiable Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personally Identifiable Information as detailed in this Privacy Policy. In some instances, we may combine information collected automatically with Personally Identifiable Information. If we do, we will treat the combined information as Personally Identifiable Information as long as it is combined.
We may anonymize and/or aggregate Personally Identifiable Information so that it will no longer be considered Personally Identifiable Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies any user.
2.2. Personally Identifiable Information.
In addition to the other uses set forth in this Privacy Policy, we may use and disclose Personally Identifiable Information as described below.
We encourage parents to monitor their children's online activities, and to help us protect their privacy by instructing them never to provide their full name, address and other personally identifiable information without their parent's permission. For more information on our privacy practices concerning children under the age of thirteen, please read the Sanrio Children's Privacy Policy.
For your convenience, the Site may include links to web sites or services operated by companies other than Sanrio that we believe may be of interest to you (“Third Party Sites”). This Privacy Policy does not address, and Sanrio is not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any Third Party Site to which the Services link. Sanrio does not endorse and is not responsible for the privacy practices of these Third Party Sites. If you choose to visit one of these Third Party Sites, you should carefully review the privacy policy posted on this other web site to understand how that Third Party Site collects and uses your Personally Identifiable Information.
The security and confidentiality of your Personally Identifiable Information is extremely important to us. We have implemented technical, administrative, and physical security measures designed to protect your Personally Identifiable Information from unauthorized access and improper use. Despite Sanrio's efforts to protect your Personally Identifiable Information, unfortunately no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Questions, Comments or Concerns” section below.
The “Last Modified” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on our Site. We ask that you bookmark and periodically review this web page to ensure continuing familiarity with the most current version of our Privacy Policy.
The Site is hosted in the United States and is intended for and directed to users only in the United States and Canada. Your Personally Identifiable Information may be stored and processed in any country in which we have facilities or in which we engage service providers, and, by using the Site, you understand that your information will be transferred to countries that may be outside of your country of residence, including the United States, which may have data protection rules that are different from those of your own country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personally Identifiable Information.
If you want to request to (a) delete your Personally Identifiable Information from our systems, (b) update the Personally Identifiable Information that you have provided to us, or (c) change your preferences with respect to contacts or other activities, you can e-mail us at customercare@sanrio.com. For your protection, we may only implement requests with respect to the Personally Identifiable Information associated with the particular e-mail address that you use to send us your request, and we may need to verify your identity before implementing your request. Keep in mind, however, that there may be residual information that will remain within Sanrio databases, access logs and other records.
If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by using the mechanism contained in each such email. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt out.
If you are a California resident, please refer to the “Additional Information Regarding California” section at the end of this Privacy Policy for more information about the requests you may make under the California Consumer Privacy Act.
If you are a Nevada Resident, please refer to the “Additional Information Regarding Nevada” section at the end of this Privacy Policy for more information about your rights under Nevada Privacy Law.
To contact Sanrio about privacy issues, please e-mail us at customercare@sanrio.com. You may also contact us at: Sanrio, Inc.; 2050 W. 190th St, Suite 205, Torrance, CA 90504 or call us at: (866) 957-0006.
Before using this site, please also read our Terms of Service and our Children's Privacy Policy.
Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), we are providing the following additional details regarding the categories of “Personal Information” (as that term is defined by the CCPA) about California residents that we collect, use, and disclose. This section does not apply to our job applicants, employees, contractors, owners, directors, or officers where the Personal Information we collect about those individuals relates to their current, former, or potential role at Sanrio.
Categories of Personal Information Collected, Disclosed, Sold, and Shared
The following chart details which categories of Personal Information about California residents we collect, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding 12 months. The chart also details the categories of Personal Information that we “sell” or “share” for purposes of cross-context behavioral advertising, including within the preceding 12 months.
|
Categories of Personal Information |
Disclosed to Which Categories of Third Parties for Operational Business Purposes |
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising |
Sold to Which Categories of Third Parties |
|
Identifiers, such as name, contact information, and online identifiers |
Our affiliated entities and third-party service providers |
Ad networks |
Ad networks |
|
Personal information, as defined in the California customer records law, such as name and contact information |
Our affiliated entities and third-party service providers |
Ad networks |
Ad networks |
|
Characteristics of protected classifications under California or federal law, such as gender |
Our affiliated entities and third-party service providers |
None |
None |
|
Commercial information, such as transaction information and purchase history |
Our affiliated entities and third-party service providers |
Ad networks |
Ad networks |
|
Internet or network activity information, such as browsing history and interactions with our website |
Our affiliated entities and third-party service providers |
Ad networks |
Ad networks |
|
Geolocation data, such as approximate location derived from IP address |
Our affiliated entities and third-party service providers |
Ad networks |
Ad networks |
|
Inferences drawn from any of the Personal Information listed above to create a profile/summary about, for example, an individual’s preferences and characteristics |
Our affiliated entities and third-party service providers |
Ad networks |
Ad networks |
|
Sensitive Personal Information · Personal Information that reveals an individual’s driver’s license or other state identification card |
Our third-party service providers |
None |
None |
For purposes of this Privacy Policy, “sold” or “sale” means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business.
Sources of Personal Information
We collect Personal Information from:
Purposes for the Collection, Use, Disclosure, Sale, and Sharing of Personal Information
As described in Section 2.2, above, we collect, use, disclose, sell, and share Personal Information for the purposes of operating, managing, and maintaining our business, providing our products and services, and accomplishing our business purposes and objectives, including to:
We do not knowingly “sell” or “share” for purposes of cross-contextual advertising the Personal Information, including the Sensitive Personal Information, of minors under 16 years of age.
Purposes for the Collection, Use, and Disclosure of Sensitive Personal Information
We collect, use, and disclose Sensitive Personal Information for purposes of: providing goods or services as requested; ensuring safety, security, and integrity; countering wrongful or unlawful actions; short term transient use such as displaying first party, non-personalized advertising; performing services for our business, including maintaining and servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, providing storage, or providing similar services on behalf of our business; activities relating to quality and safety control or product improvement; and other collection and processing that is not for the purpose of inferring characteristics about an individual. We do not use Sensitive Personal Information beyond these purposes.
Retention Period
We retain each category of Personal Information, including Sensitive Personal Information, for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:
Individual Rights and Requests
If you are a California resident, you may request:
You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.
To make a request under #1-3, please contact us at (866) 957-0006 or customercare@sanrio.com. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as mailing address, telephone number and/or email address, in order to verify your identity and protect against fraudulent requests. If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your Personal Information. If you make a deletion request, we may ask you to verify your request before we delete your Personal Information.
To request to opt out of any future “sale” of your Personal Information and/or “sharing” of your Personal Information for purposes of cross-context behavioral advertising, click here: https://www.sanrio.com/pages/ccpa-opt-out
We also process opt-out preference signals, such as the Global Privacy Control. These signals set the opt-out preferences only for the particular browser or device you are using. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.
Authorized Agents
If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Individual Rights and Requests.” As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Individual Requests” or confirm that you provided the agent permission to submit the request.
De-Identified Information
Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.
California Notice of Financial Incentive
The California Consumer Privacy Act’s (the “CCPA”) implementing regulations define a “financial incentive” as a program, benefit, or other offering “for the collection, retention, sale, or sharing of personal information.” Sanrio offers customers the opportunity to the opportunity to receive benefits, such as discounts, coupons, and other special offers (“Promotions”) to those who choose to participate (“participants”).
Collecting participants’ personal information (including their email address) allows Sanrio to provide Promotions. Sanrio uses participants’ personal information to award and redeem Promotions benefits. Otherwise, the types of personal information that Sanrio collects from participants are generally similar to the types of personal information that Sanrio collects from individuals who are not participants. The amount of personal information that Sanrio collects from a participant or non-participant may vary and depends on the interactions that the participant or non-participant has with Sanrio.
Sanrio seeks to ensure that both participants and non-participants have a positive and rewarding experience when shopping with Sanrio. For this reason, Sanrio may collect information from both participants and non-participants related to their personal preferences in order to provide personalized services, as described above under “The Information We Gather.” Sanrio “sells” and “shares,” as the terms are defined under the CCPA, personal information of both participants and non-participants to third parties to personalize online advertising content, as described above under “Sale and Sharing of Personal Information.”
The value of customer personal information obtained through Promotions by Sanrio arises from: the value that arises from Sanrio’s commercial relationships, such as with business partners, vendors, and customers; the costs and expenses Sanrio incurs in offering benefits to participants; the types of benefits provided; and the collection, use, and retention of the personal information of participants who have voluntarily signed up and chosen to participate. The value of Promotions benefits to participants varies significantly because individual participants take advantage of Promotions benefits in different ways and to varying degrees.
You may participate in Promotions on Sanrio’s website.
Participants who are California residents may exercise their privacy rights, including the rights to know, correct, and opt out of the “sale” or “sharing” of personal information, without any impact on their participant status or eligibility to receive Promotions benefits, and participants who exercise their privacy rights receive the same benefits as participants who do not. If a participant exercises their deletion right by choosing to delete their personal information, then Sanrio will no longer be able to provide the participant with those Promotions that are offered through email or other communications channels for which Sanrio no longer has the participant’s relevant contact information.
You may opt out of Promotions at any time by notifying Sanrio at: Sanrio Customer Care
Nevada Residents: If you would like to request that we refrain from selling your Covered Information, as defined under Nevada Privacy Law, please contact customercare@sanrio.com.