The Official Home of Hello Kitty & Friends | Sanrio

Kawaii and Supercute Sanrio Friends in Food Shapes

Nom Nom Nom

Sanrio friends in the shape of supercute delicious-ness. Pick up some today!

Aggretsuko is now streaming on Netflix. Gear up for the series!

Now Streaming on Netflix

This cute red panda with a secret side is now streaming on Netflix! Watch the series of all new episodes and gear up with items from Sanrio.

BABY-G x Hello Kitty Watches

Take An Adventure!

The 2nd BABY-G Hello Kitty collaboration watches are here. Get them in black or white. Which will you choose?

Girls O’Neill x Hello Kitty Collection

Hello Sun & Surf

Say hello to the newest collaboration between the iconic California surf and swim wear brand, O’Neill, and Hello Kitty. A supercute collection for super star girls!

Sanrio Squishies

We ❤ Pompompurin!

Sanrio’s brown beret wearing friend is April’s Sanrio Friend of the Month

Read All About Pompompurin

‘Iolani x Hello Kitty Collection

Aloha ‘Iolani x Hello Kitty

Bring a touch of paradise into your home with this lovely collection.

Mini Capsule hello Sanrio Dioramas

Capsules of Cuteness!

Mini figurine dioramas

Characters

Little twin stars

free downloadable sanrio goodies

Pompompurin Sanrio Friend of the Month Pin

hello sanrio lifestyle apps

Mr. Men Little Miss

sanrio characters timeline

Ask gudetama anything he might answer your question

In The Spotlight...

Spring into Strawberry Season with Sanrio and Tanaka Farms

Spring into Strawberry Season with Sanrio and Tanaka Farms

Get ready to have a berry good time this Spring with Hello Kitty and friends while enjoying educational experiences at the Orange County, CA farm!