The Official Home of Hello Kitty & Friends

Sanrio Character Ranking 2021

Take Action for Our Brighter Future

The 36th Annual Sanrio Character Ranking Contest is here! The winner will be announced later this summer and included in a special capsule collection. Don't forget to share on social by tagging @sanrio and #SanrioCharacterRanking!

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This collection celebrates one of the cutest characters of all time with sweet prints in wearable styles. These vintage-inspired pieces are sure to charm and delight with classic Hello Kitty flair!

A new year means a new collection from our friends at East/West. Shop casual apparel that will make you feel supercute, super comfy, and sustainable! Each piece is recycled, upcycled, and sourced responsibly!

Vintage-Inspired

Unique Vintage x Hello Kitty

This collection celebrates one of the cutest characters of all time with sweet prints in wearable styles. These vintage-inspired pieces are sure to charm and delight with classic Hello Kitty flair!

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Season 2 is Here!

New Adventures and New Friends!

New episodes every Wednesday at 1pm(PST) on Youtube

Watch and Subscribe!

Old Classic New Twist

Hello Kitty & Gudetama Tamagotchi®

Let Hello Kitty help raise and nurture your Tamagotchi with milk and apple pie. Feed Gudetama soy sauce or a tomato to see which version of Gudetama you get! Each one fits perfectly in your pocket so you can take care of Hello Kitty, Gudetama, and Tamagotchi wherever you go!

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Say "I do."

Wedding Plush

Hello Kitty, Dear Daniel, and LittleTwinStars are here to celebrate a very special day. These wedding plush sets are the perfect gift to celebrate love and the beginning of a beautiful adventure together.

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Back In Stock

Polaroid x Hello Kitty

So sweet and nostalgic! The popular Polaroid x Hello Kitty 600 Instant Camera is BACK IN STOCK in limited supply. Get yours now before it's gone!

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Sustainably Supercute

East West x Hello Kitty & Friends

A new year means a new collection from our friends at East/West. Shop casual apparel that will make you feel supercute, super comfy, and sustainable! Each piece is recycled, upcycled, and sourced responsibly to encourage wearing clothing that's good for you and good for the environment.

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Debuting Now

Dim Mak x Sanrio

Anime eyes convey emotion with unique levels and depth. Which iconic Sanrio characters could tell us more about themselves just by showing their eyes for the first time? Dim Mak is the record label and fashion brand founded by producer & DJ Steve Aoki!

Look into Hello Kitty's eyes.

New Arrivals

Shop New Items Every Friday

New

Hello Kitty x Unique Vintage Plus Size Border Print Gellar Swing Skirt

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FREE SHIPPING ON ORDERS OVER $50

In collaboration with Hello Kitty. Crafted in smooth woven blend, this skirt boasts a border print of Hello Kitty in her neighborhood, sitting under a blue polka dot sky. Designed with a banded high waist, complete with side zipper and button, the gathered A-line silhouette is outfitted with hidden side pockets.

- 100% Polyester
- Dry Clean Only
- Side Zipper/Button
- Unlined
- Side Pockets
- Material Has No Stretch
- See photos for Unique Vintage Sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty x Unique Vintage Plus Size Border Print Gellar Swing Skirt SOLD OUT

New

Hello Kitty x Unique Vintage Border Print Gellar Swing Skirt

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FREE SHIPPING ON ORDERS OVER $50

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Hello Kitty x Unique Vintage Border Print Gellar Swing Skirt SOLD OUT

New

Hello Kitty x Unique Vintage Plus Size Pink Dotted Kitty Print Golightly Swing Dress

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FREE SHIPPING ON ORDERS OVER $50

In collaboration with Hello Kitty, the Golightly Dress is a 1950s inspired swing from Unique Vintage. Covered in a print of the iconic Hello Kitty herself and surrounded by apples and a red pin dot pattern over a pink backdrop, and the gathered sweetheart bodice is centered by a red bow. This dress offers adjustable straps and a fitted bodice with smocked back paneling for a comfortable fit. The A-line silhouette flows into a swing skirt with hidden side pockets and a back zipper.

- 100% Polyester
- Hand Wash, Line Dry
- Unlined
- Back Zipper, Hook
- Side Pockets
- Smocked Panels
- Material Has No Stretch
- See photos for Unique Vintage Sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty x Unique Vintage Plus Size Pink Dotted Kitty Print Golightly Swing Dress SOLD OUT

New

Hello Kitty x Unique Vintage Pink Dotted Kitty Print Golightly Swing Dress

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FREE SHIPPING ON ORDERS OVER $50

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty x Unique Vintage Pink Dotted Kitty Print Golightly Swing Dress SOLD OUT

New

Hello Kitty x Unique Vintage On The Phone Fitted Tee

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FREE SHIPPING ON ORDERS OVER $50

This fitted tee is a collaboration with Hello Kitty. Crafted in lightweight cotton, this fitted separate features a graphic print of Hello Kitty answer her red phone with pink polka dots and black font that says, "Hello?"". Complete with a crew neckline and short sleeves.

- Style Is Fitted
- 100% Cotton
- Machine Wash, Tumble Dry
- Unlined
- Material Has Stretch & Can Be Semi-Sheer
- See photos for Unique Vintage Sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty x Unique Vintage On The Phone Fitted Tee $36.00

New

Hello Kitty x Unique Vintage Enjoy The Little Things Fitted Tee

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FREE SHIPPING ON ORDERS OVER $50

In collaboration with Hello Kitty, this classic ringer tee from Unique Vintage features Hello Kitty on her bicycle, complete with the quote "Enjoy The Little Things", set against a white background. The scoop neckline and short sleeves are accompanied by a black contrast ringer design on women's fit tee.

- Style Is Fitted
- 100% Cotton
- Machine Wash, Tumble Dry
- Unlined
- Material Has Stretch & Can Be Semi-Sheer
- See photos for Unique Vintage Sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Have you seen our awesome deals?
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Hello Kitty x Unique Vintage Enjoy The Little Things Fitted Tee $36.00

New

Hello Kitty x Unique Vintage Let's Play Together Pin Set

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FREE SHIPPING ON ORDERS OVER $50

In collaboration with Hello Kitty, these enamel accessories feature Hello Kitty on her tricycle, jumping on her pogo stick, and giving her iconic wave hello. Secured with a rubber clutch back.

- Enamel & Metal
- Rubber Clutch Backing
- Set of Three
- 1" x 1.5"

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty x Unique Vintage Let's Play Together Pin Set $24.00

New

Loungefly x Pompompurin Plush Wallet

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Pompompurin is an adorable Sanrio classic with his sweet smile and signature beret! This plush wallet from our friends at Loungefly has applique details, embroidery, and a matching themed lining. He's sure to put a smile on your face every time you reach for it!

- 5" W x 4" H x .75" D
- polyester & polyurethane

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Loungefly x Pompompurin Plush Wallet SOLD OUT

New

Loungefly x Pompompurin Plush Mini Backpack

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So plush and perfectly Pompompurin! Your favorite golden retriever is huggable as a mini backpack from our friends at Loungefly. Embroidery and appliquŽ details bring his sweet smile to life, complete with beret and best friend Muffin. Zip it open to reveal a lining with scenes of Pompompurin and Muffin spending time together.

- adjustable straps
- 9" W x 10.5" H x 4.5" D
- polyester & polyurethane

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Loungefly x Pompompurin Plush Mini Backpack SOLD OUT

New

Pompompurin Walking Collection Beret Hat

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FREE SHIPPING ON ORDERS OVER $50

Go for a lovely stroll with your favorite golden retriever, Pompompurin! This beret can be worn with or without the ears for supercute style.

- 30" circumference at widest point

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Pompompurin Walking Collection Beret Hat SOLD OUT

New

Pompompurin Walking Collection Sweatshirt

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FREE SHIPPING ON ORDERS OVER $50

The Pompompurin Walking Collection Sweatshirt lets your furry Sanrio friends tag along wherever you go! Plus, it is a supercute addition to your closet.

- Adult One Size
- 28" Length, 24" Chest, 24" Sleeve Length
- 65% polyester, 35% cotton

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Pompompurin Walking Collection Sweatshirt SOLD OUT

New

Pompompurin Walking Collection Sports Towel

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FREE SHIPPING ON ORDERS OVER $50

Go for a dip and dry off in the Pompompurin Walking Collection Sports Towel. It's so soft and cuddly, featuring your favorite Sanrio friend!

- 41" L x 13" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Pompompurin Walking Collection Sports Towel $20.00

New

Pompompurin Walking Collection Pin

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FREE SHIPPING ON ORDERS OVER $50

The Pompompurin Walking Collection Pin makes for an additional adorable touch on top of all of your outfits or accessories! Each pin is a mystery with 10 different styles to collect.

- 1.25" L x 1" W
- blind box; style picked at random

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Pompompurin Walking Collection Pin $7.50

New

Pompompurin Sleepy Collection Beverage Pot

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Keep your beverage warm or cool with the help of Pompompurin! This stainless steel pot has double wall construction for both heat and cold insulation.

- 600ml capacity
- 14.3cm x 10.5cm x 16cm
- one touch level for convenient pouring
- temperature retention: up to 10 hours

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Pompompurin Sleepy Collection Beverage Pot SOLD OUT

New

Pompompurin Sleepy Collection Eye Mask

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The Pompompurin Sleepy Collection Eye Mask is so soft, you'll want to take a nap just like this Sleepy Collection pup!

- 20cm x 2cm x 12cm
- polyester fabric

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Pompompurin Sleepy Collection Eye Mask SOLD OUT

New

Pompompurin Sleepy Collection Tote Bag

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The Pompompurin applique is so soft to touch and this tote bag is just the right size for small errands.

- 40cm x 18cm x 20cm
- handles: 38cm long
- magnet snap closure
- inside pocket
- polyester fabric

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Pompompurin Sleepy Collection Tote Bag SOLD OUT

New

Pompompurin Sleepy Collection ID Case

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This Pompompurin Sleepy Collection ID Case is soft to the touch and can be used as a wristlet for comfort and convenience. Keep small items in the zipper pocket!

- 10.5cm x 1cm x 8cm
- polyester fabric

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Pompompurin Sleepy Collection ID Case SOLD OUT

New

Pompompurin Sleepy Collection Flat Pouch

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The soft flannel style fabric on this Pompompurin Sleepy Collection Flat Pouch will make you feel right at home.

-20cm x 15cm
- polyester fabric

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Pompompurin Sleepy Collection Flat Pouch SOLD OUT

Sanrio
Character Ranking
2021

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Characters

The Event Has Begun. Let's Get Started!

Character Goodies

Download Your Free Friend Of The Month Calendar Here!

Friend of the Month Pin

FREE with any $40 purchase: Limited Sanrio Friend of the Month Pin! No code required!

*While Supplies Last*

The Classics. Sanrio Plush

over 100 styles of plush added! shop now

Shop More TOYS & PLUSH!

Pochacco Plush Piggy Bank

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FREE SHIPPING ON ORDERS OVER $50

Keep your spare change safe and in one place with this supercute Pochacco plush piggy bank. - 5inch H x 5 L x 4.5 W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Pochacco Plush Piggy Bank $15.00

Hello Kitty 45th Anniversary Surfer Doll

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FREE SHIPPING ON ORDERS OVER $50

Snuggle up to this supercute Hello Kitty doll dressed up in a matching bikini! This outfit is adorable, making this plush the perfect, personable gift! - 7.5inch x 6inch x 3inch

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty 45th Anniversary Surfer Doll $46.00

Deery-Lou 6" Plush

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FREE SHIPPING ON ORDERS OVER $50

Deery-Lou is the cheerful fawn who lives in colorful Rainbow Forest. His tail wags like a helicopter when something fun is happening. This Deery-Lou plush is adorable, just like him! The plush sits upright so he can keep you company at home, work, or in the car. Supercute! - 6inchH x 2.5inchW x 3.5inchD- Embroidered facial features- Polyester fibers- Wipe clean only

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Deery-Lou 6" Plush $16.50

Gudetama Plush Piggy Bank

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FREE SHIPPING ON ORDERS OVER $50

Keep your spare change safe and in one place with this supercute Gudetama plush piggy bank. - 5inch H x 5 L x 4.5 W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Gudetama Plush Piggy Bank $15.00

New

Badtz-Maru Ulzzang K-Pop Plush

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FREE SHIPPING ON ORDERS OVER $50

Badtz-Maru is an all-rounder in his purple baseball cap and XO t-shirt. A K-heart on the foot makes this plush stand out from the rest!

- 7" H x 6" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Badtz-Maru Ulzzang K-Pop Plush $18.00

New

Little Twin Stars Lala Ulzzang K-Pop Plush

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FREE SHIPPING ON ORDERS OVER $50

Lala is an all-rounder in her purple baseball cap and LUV t-shirt. A K-heart on the foot makes this plush stand out from the rest!

- 7" H x 6" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Have you seen our awesome deals?
Check Deals & Promos for new sales and special limited items!

Little Twin Stars Lala Ulzzang K-Pop Plush $18.00

Hello Kitty Classic Standing 9" Plush

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FREE SHIPPING ON ORDERS OVER $50

A staple for any Hello Kitty collection, the Hello Kitty Classic Standing 9" Plush is ready for big smiles.

- 9" H x 10" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty Classic Standing 9" Plush $26.00

New

Little Twin Stars Kiki Ulzzang K-Pop Plush

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FREE SHIPPING ON ORDERS OVER $50

Kiki is an all-rounder in his pink baseball cap and fishnet t-shirt. A K-heart on the foot makes this plush stand out from the rest!

- 7" H x 6" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Little Twin Stars Kiki Ulzzang K-Pop Plush $18.00

Aggretsuko Rage Ball Plush

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FREE SHIPPING ON ORDERS OVER $50

Aggretsuko is a ball of pure rage in this ultra cozy Aggretsuko Rage Ball Plush.

- 6" H x 6" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Aggretsuko Rage Ball Plush $16.80

Aggretsuko Calm Ball Plush

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FREE SHIPPING ON ORDERS OVER $50

Aggretsuko is a ball of delight in this ultra cozy Aggretsuko Calm Ball Plush.

- 6" H x 6" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Aggretsuko Calm Ball Plush $16.80

Gudetama Extra Large Extra Lazy Plush

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FREE SHIPPING ON ORDERS OVER $50

Rest easy because this Gudetama Extra Large Extra Lazy Plush was made for naps. Whether it's your tired time pillow or your inspiration to be lazy this plush is sure to...meh. - 28inch H x 21inch L x 10inch W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Gudetama Extra Large Extra Lazy Plush $228.05

Little Twin Stars Lala Tasty Treats 6" Plush

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FREE SHIPPING ON ORDERS OVER $50

Who doesn't love tasty treats? Enjoy a delicious dessert with the Little Twin Stars Lala Tasty Treats 6" Plush.

- 6" H x 6" W

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Little Twin Stars Lala Tasty Treats 6" Plush $18.00

New

Hello Kitty & Dear Daniel Wedding Plush Set

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FREE SHIPPING ON ORDERS OVER $50

Hello Kitty and Dear Daniel are the perfect pair, to have and to hold! Enjoy the small beautiful details on the bride's dress and the groom's suit. This plush set is the perfect gift.

- 10" tall
- 2 piece set

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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Hello Kitty & Dear Daniel Wedding Plush Set $92.30

New

My Melody Plush Stand Set

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FREE SHIPPING ON ORDERS OVER $50

This is a must have for any Sanrio collector! The My Melody Plush Stand Set makes posing all your favorite plush easier for cute photos and memories.

- comes with mini stand, pedestal, stick, arm, and carrying chain
- package 14.5cm x 25cm
- acrylic material
- instructions may be Japanese ONLY

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

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My Melody Plush Stand Set $14.00

New