Hello Kitty x Team USA

    Just in time for the Olympic and Paralympic Games Tokyo 2020, Sanrio and Team USA have a special collaboration to celebrate equal opportunity, fair play and global harmony through sports. As a “Global Ambassador for Inclusivity,” Hello Kitty hopes to inspire a new generation to achieve their dreams and always lead with friendship and kindness.

    In support of Team USA competing in Tokyo, U.S. Olympic medalist Allyson Felix joins Hello Kitty in connecting friends around the world during the Games.

    Get in the spirit by reading our Q&A with Allyson or shopping our Hello Kitty x Team USA collection.

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    DIM MAK x Sanrio Drop 2 is Here!
    DIM MAK x Sanrio Drop 2 is Here!
    Visit Sanrio on Amazon for even more Officially Licensed apparel, featuring all your favorite Sanrio characters!
    Visit Sanrio on Amazon for even more Officially Licensed apparel, featuring all your favorite Sanrio characters!

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    Shop personalized leather accessories from our friends at Leather Treaty! Visit Leather Treaty now!
    Shop personalized leather accessories from our friends at Leather Treaty! Visit Leather Treaty now!
    July is the time to celebrate our friend of the month, Keroppi! His birthday is July 10th so let’s sing him happy birthday and make him a delicious and supercute roll cake.
    We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Randy Heeren!
    Today we're celebrating International Sushi Day with some supercute sushi recipes inspired by your favorite Sanrio friends: Hello Kitty, Cinnamoroll and Little Twin Stars!
    We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Denise Downner!