The Official Home of Hello Kitty & Friends

So retro and so good...

Dumbgood x Sanrio

Featuring supercute apparel and accessories with a throwback twist, including styles EXCLUSIVE to Sanrio!

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Just in!

Hello Kitty x Starface

Let Hello Kitty lead the way to happier skin and supercute vibes with a little help from Starface!

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Instant Classics Meet Classic Instants

Nissin x Sanrio

Find Comfort Food In Hello Kitty x Cup Noodles & Gudetama x Top Ramen Supercute & Cozy Apparel.

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Available Now

Zumba x Hello Kitty

Meet Hello Kitty On The Dancefloor With Zumba x Hello Kitty! Brightly colored and supercute apparel dropping now!

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New Animated Series!

Watch the Hello Kitty and Friends Supercute Adventures animated series on YouTube! Subscribe and catch new episodes weekly!

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Small Business, Big Smile

Adorned By Chi x Hello Kitty

Sanrio Has Joined Magical Forces With Adorned By Chi To Deliver An Exclusive Collection For Fans, By Fans!

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Limited Edition!

Sanrio 60th Anniversary

Celebrate 60 Years Of Sanrio With A Collection That Brings Together Japanese Heritage And So Many Beloved Characters!

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Shop New Arrivals

New

Hello Kitty Plush Face Shoulder Bag

TAKE A LOOK

Want a Sanrio plush that doubles as a handbag? Look no further than the Hello Kitty Plush Face Shoulder Bag! It's perfect for keeping things by your side with a sweet smile.

- 38cm x 5cm x 32cm
- 80cm handle length
- magnetic snap closure
- polyester material

Hello Kitty Plush Face Shoulder Bag $37.00

New

My Melody Plush Face Shoulder Bag

TAKE A LOOK

Want a Sanrio plush that doubles as a handbag? Look no further than the My Melody Plush Face Shoulder Bag! It's perfect for keeping things by your side with a sweet smile.

- 38cm x 5cm x 32cm
- 80cm handle length
- magnetic snap closure
- polyester material

My Melody Plush Face Shoulder Bag $37.00

New

Cinnamoroll Plush Face Shoulder Bag

TAKE A LOOK

Want a Sanrio plush that doubles as a handbag? Look no further than the Cinnamoroll Plush Face Shoulder Bag! It's perfect for keeping things by your side with a sweet smile.

- 38cm x 5cm x 32cm
- 80cm handle length
- magnetic snap closure
- polyester material

Cinnamoroll Plush Face Shoulder Bag $37.00

New

Pompompurin Plush Face Shoulder Bag

TAKE A LOOK

Want a Sanrio plush that doubles as a handbag? Look no further than the Pompompurin Plush Face Shoulder Bag! It's perfect for keeping things by your side with a sweet smile.

- 38cm x 5cm x 32cm
- 80cm handle length
- magnetic snap closure
- polyester material

Pompompurin Plush Face Shoulder Bag $37.00

New

Hello Kitty Drawstring Pochette Bag

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Put your supercute side on display with the Hello Kitty Drawstring Pochette Bag. Your favorite Sanrio character is happy to keep your things organized and stylish.

- 23cm x 14cm x 20cm
- drawstring closure
- polyester material

Hello Kitty Drawstring Pochette Bag $23.00

New

My Melody Drawstring Pochette Bag

TAKE A LOOK

Put your supercute side on display with the My Melody Drawstring Pochette Bag. Your favorite Sanrio character is happy to keep your things organized and stylish.

- 23cm x 14cm x 20cm
- drawstring closure
- polyester material

My Melody Drawstring Pochette Bag $23.00

New

Kuromi Drawstring Pochette Bag

TAKE A LOOK

Put your supercute side on display with the Kuromi Drawstring Pochette Bag. Your favorite Sanrio character is happy to keep your things organized and stylish.

- 23cm x 14cm x 20cm
- drawstring closure
- polyester material

Kuromi Drawstring Pochette Bag $23.00

New

Cinnamoroll Drawstring Pochette Bag

TAKE A LOOK

Put your supercute side on display with the Cinnamoroll Drawstring Pochette Bag. Your favorite Sanrio character is happy to keep your things organized and stylish.

- 23cm x 14cm x 20cm
- drawstring closure
- polyester material

Cinnamoroll Drawstring Pochette Bag $23.00

New

Pompompurin Drawstring Pochette Bag

TAKE A LOOK

Put your supercute side on display with the Pompompurin Drawstring Pochette Bag. Your favorite Sanrio character is happy to keep your things organized and stylish.

- 23cm x 14cm x 20cm
- drawstring closure
- polyester material

Pompompurin Drawstring Pochette Bag $23.00

New

My Melody Print Packable Weekender Bag

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FREE SHIPPING ON ORDERS OVER $30

Whether near or far, travel couldn't be more fun when you use the My Melody Print Packable Weekender Bag. Carry it on your shoulder or slide it onto a luggage handle for convenience, and when you're not using it fold it up and tuck it away with ease.

- 55cm x 23cm x 35cm
- 116cm maximum length shoulder strap
- zipper closure
- 1 outer pocket, 1 inner pocket
- polyester material

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

My Melody Print Packable Weekender Bag $38.00

New

Kuromi Print Packable Weekender Bag

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Whether near or far, travel couldn't be more fun when you use the Kuromi Print Packable Weekender Bag. Carry it on your shoulder or slide it onto a luggage handle for convenience, and when you're not using it fold it up and tuck it away with ease.

- 55cm x 23cm x 35cm
- 116cm maximum length shoulder strap
- zipper closure
- 1 outer pocket, 1 inner pocket
- polyester material

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Kuromi Print Packable Weekender Bag $38.00

New

My Melody Print Packing Cubes

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Use these My Melody Print Packing Cubes to keep your items organized and your trip more enjoyable! Each cube has a handle and two-way zipper for convenience.

- 2 x small cubes; 1 x medium cube
- Small: 30cm x 9cm x19cm
- Medium: 36cm x 10cm x 28cm
- polyester material

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

My Melody Print Packing Cubes $31.00

Nissin x Sanrio

New

Gudetama x Top Ramen Chicken Or Egg T-Shirt

TAKE A LOOK

Comfort food has never been so cozy! The Gudetama x Top Ramen Chicken Or Egg T-Shirt brings together Sanrio friends and Nissin flavor! But which came first...??

- 100% cotton
- adult unisex sizing
- from the Sanrio & Nissin collaboration

Gudetama x Top Ramen Chicken Or Egg T-Shirt $19.99

New

Hello Kitty x Cup Noodles Mini Backpack

TAKE A LOOK

Comfort food has never been so cute! The Hello Kitty x Cup Noodles Mini Backpack brings together Sanrio friends and Nissin flavor! Pack up all your favorite instant ramen cups and packets in this backpack featuring a front zip pocket, side pockets, inner pocket, and adjustable straps.

- 9.5" x 4.75" x 10"
- vegan leather material
- from the Sanrio & Nissin collaboration

Hello Kitty x Cup Noodles Mini Backpack $42.99

New

Gudetama x Top Ramen Steam Bath T-Shirt

TAKE A LOOK

Comfort food has never been so cute The Gudetama x Top Ramen Steam Bath T-Shirt brings together Sanrio friends and Nissin flavor! Join Gudetama on a delicious journey to instant ramen.

- 100% cotton
- adult unisex sizing
- from the Sanrio & Nissin collaboration

Gudetama x Top Ramen Steam Bath T-Shirt $24.99

New

Gudetama x Top Ramen Chicken Tie Dye T-Shirt

TAKE A LOOK

Comfort food has never been so cute! The Gudetama x Top Ramen Chicken Tie Dye T-Shirt brings together Sanrio friends and Nissin flavor! Don't be a chicken, wear the tie dye.

- 100% cotton
- adult unisex sizing
- from the Sanrio & Nissin collaboration

Gudetama x Top Ramen Chicken Tie Dye T-Shirt $24.99

New

Gudetama x Top Ramen Lazy Recipes Cropped Tee

TAKE A LOOK

Comfort food has never been so cute! The Gudetama x Top Ramen Lazy Recipes Cropped Tee brings together Sanrio friends and Nissin flavor! Try one recipe or try them all, it's all the same eggcellent flavor.

- 100% cotton
- cropped hem
adult unisex sizing
- from the Sanrio & Nissin collaboration

Gudetama x Top Ramen Lazy Recipes Cropped Tee $19.99

New

Gudetama x Top Ramen Aqua Oversized T-Shirt

TAKE A LOOK

Comfort food has never been so cute! The Gudetama x Top Ramen Aqua Oversized T-Shirt brings together Sanrio friends and Nissin flavor! The oversized fit is perfect for enjoying instant ramen at home or on the go.

- 100% cotton
- adult unisex sizing
- from the Sanrio & Nissin collaboration

Gudetama x Top Ramen Aqua Oversized T-Shirt $24.99

Hello Kitty x Cup Noodles Tie Dye Long Sleeve T-Shirt

TAKE A LOOK

Comfort food has never been so cozy! The Hello Kitty x Cup Noodles Tie Dye Long Sleeve T-Shirt brings together Sanrio friends and Nissin flavor! So many colors and graphics in one shirt, who can resist?

- 100% cotton
- adult unisex sizing
- from the Sanrio & Nissin collaboration

Hello Kitty x Cup Noodles Tie Dye Long Sleeve T-Shirt SOLD OUT

Hello Kitty x Cup Noodles Mineral Wash Sweatshirt

TAKE A LOOK

Comfort food has never been so cozy! The Hello Kitty x Cup Noodles Mineral Wash Sweatshirt brings together Sanrio friends and Nissin flavor! Let Hello Kitty peeking over a cup of Cup Noodles bring you joy.

- 50% cotton, 50% polyester
- adult unisex sizing
- from the Sanrio & Nissin collaboration

Hello Kitty x Cup Noodles Mineral Wash Sweatshirt SOLD OUT

Sanrio x The Crème Shop

COLLABORATION

Sanrio x Leather Treaty

COLLABORATION

Hello Kitty  x Stoney Clover Lane

COLLABORATION

Characters

Character Goodies

Download Your Free Friend Of The Month Calendar Here!

Friend Of The Month Pin

Free with any $35+ Purchase, until 6pm PST 11/26.

Sanrio 60th Anniversary

New

Sanrio 60th Gudetama Luggage Tag

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with the adorable Sanrio 60th Gudetama Luggage Tag. Get ready for your next trip! - 4inch W x 4inch L - silicone material - window with ID card

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th Gudetama Luggage Tag $11.99

New

Sanrio 60th Keychain Keroppi

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with a supercute Keroppi keychain. Dressed in Japanese heritage clothing this keychain is sure to charm! - 3.5inch x 1.75inch - metal material with bell

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th Keychain Keroppi $8.00

New

Sanrio 60th 8" Keroppi Kimono Plush

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with a delightful plush friend! Dressed in Japanese heritage clothing this Keroppi plush is the perfect way to show your love for Sanrio's wonderful characters. - 8inch H - dressed in heritage clothing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th 8" Keroppi Kimono Plush $24.99

New

Sanrio 60th My Melody Luggage Tag

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with the adorable Sanrio 60th My Melody Luggage Tag. Get ready for your next trip! - 4inch W x 4inch L - silicone material - window with ID card

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th My Melody Luggage Tag $11.99

New

Sanrio 60th Keychain Little Twin Stars

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with a supercute Little Twin Stars keychain. Dressed in Japanese heritage clothing this keychain is sure to charm! - 3.5inch x 1.75inch - metal material with bell

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th Keychain Little Twin Stars $8.00

New

Sanrio 60th 8" Pochacco Kimono Plush

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with a delightful plush friend! Dressed in Japanese heritage clothing this Pochacco plush is the perfect way to show your love for Sanrio's wonderful characters. - 8inch H - dressed in heritage clothing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th 8" Pochacco Kimono Plush $24.99

New

Sanrio 60th Keychain Pochacco

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with a supercute Pochacco keychain. Dressed in Japanese heritage clothing this keychain is sure to charm! - 3.5inch x 1.75inch - metal material with bell

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th Keychain Pochacco $8.00

New

Sanrio 60th Keychain Gudetama

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with a supercute Gudetama keychain. Dressed in Japanese heritage clothing this keychain is sure to charm! - 3.5inch x 1.75inch - metal material with bell

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th Keychain Gudetama $8.00

New

Sanrio 60th Keychain My Melody

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $30

Celebrate Sanrio's 60th anniversary with a supercute My Melody keychain. Dressed in Japanese heritage clothing this keychain is sure to charm! - 3.5inch x 1.75inch - metal material with bell

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

Sanrio 60th Keychain My Melody $8.00

Dumbgood x Sanrio

Hello Kitty x Starface

Nissin x Sanrio

Zumba x Hello Kitty

New Animated Series!

Adorned By Chi x Hello Kitty

Sanrio 60th Anniversary

Shop New Arrivals