Halloween Joyride!

    So cute, it's almost scary! Our new capsule collection features Hello Kitty and friends riding through the night on a candy-fueled bender. Buckle up and get ready for fun!

    The Keroppi
    Spirit Jersey

    It's back! This cute little number from JapanLA sold out the first time it launched earlier this summer! We heard you guys wanted a restock, so consider this your second chance.

    DIM MAK x Sanrio Drop 2 is Here!
    DIM MAK x Sanrio Drop 2 is Here!
    Hello Kitty x Igloo® It's snack time! Whether it's the lunchroom or a weekend picnic, smile a little bigger with our newest coolers and canteens from Igloo.
    Hello Kitty x Igloo® It's snack time! Whether it's the lunchroom or a weekend picnic, smile a little bigger with our newest coolers and canteens from Igloo.

    Characters

    Visit Sanrio on Amazon for even more Officially Licensed apparel, featuring all your favorite Sanrio characters!
    Visit Sanrio on Amazon for even more Officially Licensed apparel, featuring all your favorite Sanrio characters!
    Shop personalized leather accessories from our friends at Leather Treaty! Visit Leather Treaty now!
    Shop personalized leather accessories from our friends at Leather Treaty! Visit Leather Treaty now!
    Let's celebrate our Friend of The Month, Aggretsuko by crafting this Sweet & RAGE felt drink cozy.
    Let's celebrate our Friend of the Month, Tuxedosam with a yummy and supercute summer milkshake.
    Hello Friends! Meet Jordan Bentley, Owner and Creative Director of Hypland. Find out his inspiration behind the Hypland x Hello Kitty collection and more.
    July is the time to celebrate our friend of the month, Keroppi! His birthday is July 10th so let’s sing him happy birthday and make him a delicious and supercute roll cake.