The Official Home of Hello Kitty & Friends

New Drop

The Hundreds x Sanrio

The Hundreds x Sanrio is BACK with fresh new styles! This collection celebrates classic icons like Hello Kitty & Friends with apparel reminiscent of '90s workwear and Californian subculture.

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Debuting Now

Dim Mak x Sanrio

Anime eyes convey emotion with unique levels and depth. Which iconic Sanrio characters could tell us more about themselves just by showing their eyes for the first time? Dim Mak is the record label and fashion brand founded by producer & DJ Steve Aoki!

Look into Hello Kitty's eyes.

Sustainably Supercute

East West x Sanrio

Sanrio has partnered with East/West to bring you earth friendly fashion that's sustainably supercute. Each piece in this collection is recycled, upcycled, and sourced responsibly to encourage wearing clothing that's good for you and good for the environment.

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Brand New

Herschel x Hello Kitty

Herschel has teamed up with Hello Kitty for a NEW collection. These bags are the cutest and coolest way to pack up your items for school, travel, and whatever the day brings you.

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New Animated Series!

Watch the Hello Kitty and Friends Supercute Adventures animated series on YouTube! Subscribe and catch new episodes weekly!

Tune In

From Sanrio

Happy New Year

Thank you for being a friend, here's to another year of friendship! Celebrate at home with special Sanrio arts & crafts projects!

Get Crafty with Hello Kitty & Friends

Shop New Arrivals

New

Dim Mak x Sanrio Aoki's Cake Crew Sweatshirt Black

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FREE SHIPPING ON ORDERS OVER $50

Dim Mak LOVES Hello Kitty and Friends! In the official collaboration with Sanrio, designer Steve Aoki was curious as to what these iconic characters could tell us about themselves by showing us their eyes for the first time. This limited-edition Crew Neck Sweatshirt features Hello Kitty, Pochacco, Keroppi, Badtz-Maru, My Melody, Pompompurin, Monkichi, and Chococat mischievously helping Steve Aoki prep for his legendary cake throws!

- 100% Cotton.
-Printed with love in Los Angeles.
- Relaxed Fit.
- see Dim Mak sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Dim Mak x Sanrio Aoki's Cake Crew Sweatshirt Black $72.00

New

Herschel x Hello Kitty Hickory Stripe Nova Mid Volume Backpack

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FREE SHIPPING ON ORDERS OVER $50

She's back. The Hello Kitty Nova Mid Light backpack celebrates the pop culture icon and her signature bow. Made for the weekend, this style features a relaxed structure and dual carrying handles.

- Hello Kitty hickory stripe print
- Lightweight / relaxed structure
- Hello Kitty bow liner print
- 13" laptop sleeve
- Zippered closures
- Dual top carrying handles with rubber Hello Kitty bow
- Adjustable slim shoulder straps
- Front pocket with key clip
- Dual water bottle pockets
- 15.5"(H) x 11.25"(W) x 5"(D)

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Herschel x Hello Kitty Hickory Stripe Nova Mid Volume Backpack $79.99

New

Dim Mak x Sanrio Pochacco Tee Blue

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FREE SHIPPING ON ORDERS OVER $50

Dim Mak LOVES Hello Kitty and Friends! In the official collaboration with Sanrio, designer Steve Aoki was curious as to what these iconic characters could tell us about themselves by showing us their eyes for the first time. This limited-edition Tee features Pochacco showing off his puppy eyes for all the world to swoon over!

- 100% Cotton.
- Printed with love in Los Angeles.
- Relaxed Fit.
- see Dim Mak sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Dim Mak x Sanrio Pochacco Tee Blue $45.00

New

Dim Mak x Sanrio Keroppi Tee Green

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FREE SHIPPING ON ORDERS OVER $50

Dim Mak LOVES Hello Kitty and Friends! In the official collaboration with Sanrio, designer Steve Aoki was curious as to what these iconic characters could tell us about themselves by showing us their eyes for the first time. This limited-edition Tee features Keroppi showing off his eyes full of wonder and adventure!

- 100% Cotton.
- Printed with love in Los Angeles.
- Relaxed Fit.
- see Dim Mak sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Dim Mak x Sanrio Keroppi Tee Green $45.00

New

Dim Mak x Sanrio Badtz-Maru Tee Black

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $50

Dim Mak LOVES Hello Kitty and Friends! In the official collaboration with Sanrio, designer Steve Aoki was curious as to what these iconic characters could tell us about themselves by showing us their eyes for the first time. This limited-edition Tee features Badtz-Maru showing off his eyes full of attitude!

- 100% Cotton.
- Printed with love in Los Angeles.
- Relaxed Fit.
- see Dim Mak sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Dim Mak x Sanrio Badtz-Maru Tee Black $45.00

New

Dim Mak x Sanrio Monkichi Tee Lavender

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $50

Dim Mak LOVES Hello Kitty and Friends! In the official collaboration with Sanrio, designer Steve Aoki was curious as to what these iconic characters could tell us about themselves by showing us their eyes for the first time. This limited-edition Tee features Monkichi showing off his eyes for the world to marvel!

- 100% Cotton.
- Printed with love in Los Angeles.
- Relaxed Fit.
- see Dim Mak sizing

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Dim Mak x Sanrio Monkichi Tee Lavender $45.00

New

Little Twin Stars Logo Loungewear Gift Set

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $50

Celebrate Little Twin stars with a dreamy loungewear gift set. This set comes with matching pajama top and bottom, cozy socks, a cozy headband, and a pillow case, within a Little Twin Stars gift box. It's supercute, super special, and just in time for holiday gifting 🎁

- 5 piece set
- 1 pajama shirt
- 1 pajama shorts
- 1 pair socks (one size fits most)
- 1 headband
- 1 standard pillowcase
- 100% polyester
- Size L: Top 21" chest, 25" length / Shorts 15" waist unstretched, 4" inseam
- measurements taken laid flat

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Little Twin Stars Logo Loungewear Gift Set $88.00

New

Little Twin Stars & Friends Loungewear Gift Set

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $50

Celebrate Little Twin stars with a dreamy loungewear gift set. This set comes with matching pajama top and bottom, cozy slippers, a sleep mask, and a pillow case, within a Little Twin Stars gift box. It's supercute, super special, and just in time for holiday gifting 🎁

- 5 piece set
- 1 pajama shirt; button down
- 1 pajama shorts; elasticized waist
- 1 pair slippers
- 1 sleep mask
- 1 standard pillowcase
- 100% polyester
- Size L: Top 21" chest, 25" length / Shorts 15" waist unstretched, 4" inseam / Slippers EU 40-41
- measurements taken laid flat

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Little Twin Stars & Friends Loungewear Gift Set $88.00

New

Little Twin Stars Cozy Socks Ornament

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FREE SHIPPING ON ORDERS OVER $50

Celebrate Little Twin stars with a pair of non-slip cozy socks. Features Kiki and Lala embroidered on each side and plush sherpa-like fabric that will keep your feet warm, all packed within a Little Twin Stars ornament ball. It's supercute, super special, and just in time for holiday gifting 🎁

- 1 pair of socks
- 100% polyester
- one size fits most

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Little Twin Stars Cozy Socks Ornament $24.00

New

The Hundreds x Sanrio Characters Enamel Pin Set

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $50

Sanrio has partnered with The Hundreds to celebrate classic icons like Hello Kitty in a limited collection of apparel reminiscent of '90s workwear and Californian subculture. The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. Dress fresh and feel good about it with The Hundreds x Sanrio.

- Set of 4 pins
- Hard Enamel
- Hello Kitty Pin Size: 1.37" Height
- Keropppi Pin Size: 1.07" Height
- My Melody Pin Size: 1.49" Height
- Badtz-Maru Pin Size: 1.45" Height

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

The Hundreds x Sanrio Characters Enamel Pin Set $38.00

New

The Hundreds x Sanrio Characters Tote Bag Black

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $50

Sanrio has partnered with The Hundreds to celebrate classic icons like Hello Kitty in a limited collection of apparel reminiscent of '90s workwear and Californian subculture. The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. Dress fresh and feel good about it with The Hundreds x Sanrio.

- Sanrio Heads allover print
- Contrast solid strap handles, bottom panel, & opening
- Solid Bomb label at side of strap handle
- 100% Cotton heavy canvas

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

The Hundreds x Sanrio Characters Tote Bag Black $65.00

New

Herschel x Hello Kitty & Friends Bows Fifteen Hip Pack

TAKE A LOOK

FREE SHIPPING ON ORDERS OVER $50

Join Hello Kitty & Friends for the 60th anniversary of Sanrio. The Hello Kitty & Friends Fifteen Light hip pack celebrates the pop culture icon, her friends, and her signature bow. Featuring a relaxed structure, this compact style can be worn around the waist or over the shoulder.

- Hello Kitty friends and bows print
- Lightweight / relaxed structure
- Hello Kitty bow liner print
- Zippered main compartment
- Adjustable clip-fastened strap with rubber Hello Kitty bow
- 6.5"(H) x 7.75"(W) x 2"(D)

We want you to be happy with your purchase! If it's not the right fit, we'll help you get it sorted with hassle free returns!

New items are added to the site every Friday at 9am PST
Set your alarm!

Herschel x Hello Kitty & Friends Bows Fifteen Hip Pack $37.99