The Official Home of Hello Kitty & Friends - Sanrio

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Now Boarding! Learn More About Hello Kitty's Tour!

Back to School - Supercute New Sanrio Backpacks

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NEW NATIVE SHOES! Just in Time for Back to School

NEW! Limited Edition Sanrio Collectable Pinboard!

Get This Limited Edition Hello Kitty Pin FREE with Any $35 Purchase. Use Code: AUGUSTPIN

Aggretsuko Season Two is Streaming NOW!!!

Characters

Marumofubiyori also known as Moppu!

Little twin stars

In The Spotlight...

Hello Comic-Con 2019!

Hello Comic-Con 2019!

Hello SDCC! Here's the scoop on all things Hello Kitty and Aggretsuko at this year's Comic-Con International: San Diego.