The Official Home of Hello Kitty & Friends - Sanrio

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Now Boarding! Learn More About Hello Kitty's Tour!

Back to School - Supercute New Sanrio Backpacks

Shop Sanrio Staff Picks!

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Levi's x Hello Kitty Ex-Boyfriend Trucker Jacket

$89.50
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Hello Kitty Blue Big Backpack

$42.00
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Herschel x Hello Kitty Nova Mid-Volume Backpack: Red

$74.99
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Hello Kitty Mini Sweep Set

$11.00
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Hello Kitty Black Big Backpack

$42.00
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Hello Kitty Calculator: Die Cut

$20.00

NEW NATIVE SHOES! Just in Time for Back to School

NEW! Limited Edition Sanrio Collectable Pinboard!

Get This Limited Edition Hello Kitty Pin FREE with Any $35 Purchase. Use Code: AUGUSTPIN

Aggretsuko Season Two is Streaming NOW!!!

Characters

Marumofubiyori also known as Moppu!

Little twin stars

In The Spotlight...

Hello Comic-Con 2019!

Hello Comic-Con 2019!

Hello SDCC! Here's the scoop on all things Hello Kitty and Aggretsuko at this year's Comic-Con International: San Diego.