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Enjoy the Little Things

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A new year means a new collection from our friends at East/West. Shop casual apparel that will make you feel supercute, super comfy, and sustainable! Each piece is recycled, upcycled, and sourced responsibly!

Celebrate Mom

Mother's Day

Mother's Day is Sunday May 9th! Shop jewelry, beauty, home, and more to find the perfect gift for mom. Don't know what to get? Say "You're the best!" with a Sanrio E-Gift Card!

Shop Gifts for Mom

Say "I do."

Wedding Plush

Hello Kitty, Dear Daniel, and LittleTwinStars are here to celebrate a very special day. These wedding plush sets are the perfect gift to celebrate love and the beginning of a beautiful adventure together.

Back In Stock

Polaroid x Hello Kitty

So sweet and nostalgic! The popular Polaroid x Hello Kitty 600 Instant Camera is BACK IN STOCK in limited supply. Get yours now before it's gone!

Sustainably Supercute

East West x Hello Kitty & Friends

A new year means a new collection from our friends at East/West. Shop casual apparel that will make you feel supercute, super comfy, and sustainable! Each piece is recycled, upcycled, and sourced responsibly to encourage wearing clothing that's good for you and good for the environment.

Debuting Now

Dim Mak x Sanrio

Anime eyes convey emotion with unique levels and depth. Which iconic Sanrio characters could tell us more about themselves just by showing their eyes for the first time? Dim Mak is the record label and fashion brand founded by producer & DJ Steve Aoki!

Look into Hello Kitty's eyes.

Season 2 is Here!

New Adventures and New Friends!

New episodes every Wednesday at 1pm(PST) on Youtube

Watch and Subscribe!

Plush & Toys

Shop Popular & Best Selling Toys Now

Mattel Hello Kitty & Friends Hello Kitty & Eclair Doll $14.99

Mattel Hello Kitty & Friends My Melody & Stylie Doll $14.99

Mattel Hello Kitty & Friends Badtz-Maru & Jazzlyn Doll $14.99

Hello Kitty & Mimmy Birthday Collectors Plush $166.55

Gudetama Blind Box Collectible Mascot: Eraser - ONE AT RANDOM $8.50

Hello Kitty & Dear Daniel Wedding Plush Set $92.30

Polaroid x Hello Kitty 600 Camera $150.00

Loungefly x Sanrio Neon Signs Blind Box Pins $10.00

Hello Kitty & Friends Wood Music Box $120.00

Pompompurin Ulzzang K-Pop Plush $18.00

Pompompurin Ulzzang Plush Mascot $13.00

Hello Sanrio Blind Box Food Figures by Kidrobot $9.99

Hello Kitty Hula Skirt 13" Plush $12.99

Badtz-Maru Ulzzang K-Pop Plush $18.00

Hello Kitty Winter Hat Mascot Charm $22.00

Pochacco Winter Hat Mascot Charm $22.00

Loungefly x Sanrio Mini Backpack Blind Box Pins $10.00

Little Twin Stars Macaron Wood Music Box $55.00

Sanrio Character Ranking 2021

Take Action for Our Brighter Future

The 36th Annual Sanrio Character Ranking Contest is here! The winner will be announced later this summer and included in a special capsule collection. Don't forget to share on social by tagging @sanrio& #SanrioCharacterRanking!

The 36th Annual Sanrio Character Ranking Contest has begun! Click Here to Vote!

Sanrio
Character Ranking
2021

Take Action for Our Brighter Future

The 36th Annual Sanrio Character Ranking Contest is here! The winner will be announced later this summer and included in a special capsule collection. Don't forget to share on social by tagging @sanrio& #SanrioCharacterRanking!

The 36th Annual Sanrio Character Ranking Contest has begun! Click Here to Vote!

The 36th Annual Sanrio Character Ranking Contest has begun! Click Here to Vote!

Characters

The Event Has Begun. Let's Get Started!

Character Goodies

Download Your Free Friend Of The Month Calendar Here!

FREE with any $40 purchase: Limited Sanrio Friend of the Month Pin! No code required!

Friend of the Month Pin

FREE with any $40 purchase: Limited Sanrio Friend of the Month Pin! Simply click the box to add to your cart.

*while supplies last*

The Classics. Sanrio Plush

over 100 styles of plush added! shop now

Hello Kitty Sporty Plush

Badtz-Maru Ulzzang K-Pop Plush

Shop More TOYS & PLUSH!

Pochacco Plush Piggy Bank $15.00

Hello Kitty 45th Anniversary Surfer Doll $46.00

Deery-Lou 6" Plush $16.50

Gudetama Plush Piggy Bank $15.00

Badtz-Maru Ulzzang K-Pop Plush $18.00

Little Twin Stars Lala Ulzzang K-Pop Plush $18.00

Hello Kitty Classic Standing 9" Plush $26.00

Little Twin Stars Kiki Ulzzang K-Pop Plush $18.00

Aggretsuko Rage Ball Plush $16.80

Aggretsuko Calm Ball Plush $16.80

Gudetama Extra Large Extra Lazy Plush $228.05

Little Twin Stars Lala Tasty Treats 6" Plush $18.00

Hello Kitty & Dear Daniel Wedding Plush Set $92.30

My Melody Plush Stand Set $14.00

Pompompurin Plush Stand Set $14.00

Cinnamoroll Plush Stand Set $14.00

Hello Kitty Plush Stand Set $14.00

Little Twin Stars Kiki Ulzzang Plush Mascot $13.00

Sweet Happy News

Hello Friend! Meet Matt Wayne, Writer of Hello Kitty and Friends Supercute Adventures

Hello Friend! Meet Matt Wayne, Writer of Hello Kitty and Friends Supercute Adventures

We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Matt Wayne!

Pompompurin's 25th Anniversary Cake

Pompompurin's 25th Anniversary Cake

Let's celebrate our favorite lazy golden retriever pup Pompompurin with a 25th anniversary cake!

Hello Friend: Q&A with Charlotte Fullerton, Writer on Hello Kitty and Friends Supercute Adventures

Hello Friend: Q&A with Charlotte Fullerton, Writer on Hello Kitty and Friends Supercute Adventures

We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Charlotte Fullerton.

Hello Friend: Q&A with Mairghread Scott, Writer on Hello Kitty and Friends Supercute Adventures

Hello Friend: Q&A with Mairghread Scott, Writer on Hello Kitty and Friends Supercute Adventures

We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Mairghread Scott!