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A new year means a new collection from our friends at East/West. Shop casual apparel that will make you feel supercute, super comfy, and sustainable! Each piece is recycled, upcycled, and sourced responsibly!

See Sanrio's latest...

New Arrivals

Want to know when new items arrive on Sanrio.com? Join our email list for latest releases, news, and more! Click here to sign up or scroll to the bottom of this page!

Shop New Arrivals Now

Say "I do."

Wedding Plush

Hello Kitty, Dear Daniel, and LittleTwinStars are here to celebrate a very special day. These wedding plush sets are the perfect gift to celebrate love and the beginning of a beautiful adventure together.

Sustainably Supercute

East West x Hello Kitty & Friends

A new year means a new collection from our friends at East/West. Shop casual apparel that will make you feel supercute, super comfy, and sustainable! Each piece is recycled, upcycled, and sourced responsibly to encourage wearing clothing that's good for you and good for the environment.

Debuting Now

Dim Mak x Sanrio

Anime eyes convey emotion with unique levels and depth. Which iconic Sanrio characters could tell us more about themselves just by showing their eyes for the first time? Dim Mak is the record label and fashion brand founded by producer & DJ Steve Aoki!

Look into Hello Kitty's eyes.

Season 2 is Here!

New Adventures and New Friends!

New episodes every Wednesday at 1pm(PST) on Youtube

Watch and Subscribe!

Plush & Toys

Shop Popular & Best Selling Toys Now

Mattel Hello Kitty & Friends Hello Kitty & Eclair Doll $14.99

Mattel Hello Kitty & Friends My Melody & Stylie Doll $14.99

Mattel Hello Kitty & Friends Badtz-Maru & Jazzlyn Doll $14.99

Hello Kitty & Mimmy Birthday Collectors Plush $166.55

Hello Kitty & Dear Daniel Wedding Plush Set $92.30

Hello Kitty Backside Mascot $12.55

Badtz-Maru Backside Mascot $12.55

Pekkle Backside Mascot $12.55

Keroppi Pyoconoru Petite Mascot $10.00

Tuxedosam Rich Macaron Charm $9.99

Pompompurin Rich Macaron Charm $9.99

My Melody 8" PVC Coin Bank $19.99

Pochacco Pyoconoru Petite Mascot $10.00

Pompompurin Pyoconoru Petite Mascot $10.00

Pochacco Bread Bun Mascot $7.00

Hello Kitty & Friends Minis Cupcake Bakery Playset $14.99

Hello Kitty I Heart Sunnies Mascot $19.10

Gudetama Steamed Bun Mascot Squishy $9.00

Sanrio Character Ranking 2021

Take Action for Our Brighter Future

The 36th Annual Sanrio Character Ranking Contest is here! The winner will be announced later this summer and included in a special capsule collection. Don't forget to share on social by tagging @sanrio& #SanrioCharacterRanking!

The 36th Annual Sanrio Character Ranking Contest has begun! Click Here to Vote!

Sanrio
Character Ranking
2021

Take Action for Our Brighter Future

The 36th Annual Sanrio Character Ranking Contest is here! The winner will be announced later this summer and included in a special capsule collection. Don't forget to share on social by tagging @sanrio& #SanrioCharacterRanking!

The 36th Annual Sanrio Character Ranking Contest has begun! Click Here to Vote!

The 36th Annual Sanrio Character Ranking Contest has begun! Click Here to Vote!

Characters

The Event Has Begun. Let's Get Started!

Character Goodies

Download Your Free Friend Of The Month Calendar Here!

FREE with any $40 purchase: Limited Sanrio Friend of the Month Pin! No code required!

Friend of the Month Pin

FREE with any $40 purchase: Limited Sanrio Friend of the Month Pin! Simply click the box to add to your cart.

*while supplies last*

The Classics. Sanrio Plush

over 100 styles of plush added! shop now

Hello Kitty Sporty Plush

Badtz-Maru Ulzzang K-Pop Plush

Shop More TOYS & PLUSH!

Pochacco Plush Piggy Bank $15.00

Hello Kitty 45th Anniversary Surfer Doll $46.00

Deery-Lou 6" Plush $16.50

Gudetama Plush Piggy Bank $15.00

Badtz-Maru Ulzzang K-Pop Plush $18.00

Little Twin Stars Lala Ulzzang K-Pop Plush $18.00

Hello Kitty Classic Standing 9" Plush $26.00

Little Twin Stars Kiki Ulzzang K-Pop Plush $18.00

Aggretsuko Rage Ball Plush $16.80

Aggretsuko Calm Ball Plush $16.80

Gudetama Extra Large Extra Lazy Plush $228.05

Little Twin Stars Lala Tasty Treats 6" Plush $18.00

Hello Kitty & Dear Daniel Wedding Plush Set $92.30

My Melody Plush Stand Set $14.00

Pompompurin Plush Stand Set $14.00

Cinnamoroll Plush Stand Set $14.00

Hello Kitty Plush Stand Set $14.00

Little Twin Stars Kiki Ulzzang Plush Mascot $13.00

Sweet Happy News

Hello Friend! Meet Kristen Tafoya Humphrey and Merrill Hagan, writers of Hello Kitty and Friends Supercute Adventures

Hello Friend! Meet Kristen Tafoya Humphrey and Merrill Hagan, writers of Hello Kitty and Friends Supercute Adventures

We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writers Kristen Tafoya Humphrey and Merrill Hagan!

Hello Friend! Meet Matt Wayne, Writer of Hello Kitty and Friends Supercute Adventures

Hello Friend! Meet Matt Wayne, Writer of Hello Kitty and Friends Supercute Adventures

We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Matt Wayne!

Pompompurin's 25th Anniversary Cake

Pompompurin's 25th Anniversary Cake

Let's celebrate our favorite lazy golden retriever pup Pompompurin with a 25th anniversary cake!

Hello Friend: Q&A with Charlotte Fullerton, Writer on Hello Kitty and Friends Supercute Adventures

Hello Friend: Q&A with Charlotte Fullerton, Writer on Hello Kitty and Friends Supercute Adventures

We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Charlotte Fullerton.