A new year means a new collection from our friends at East/West. Shop casual apparel that will make you feel supercute, super comfy, and sustainable! Each piece is recycled, upcycled, and sourced responsibly!
    Anime eyes convey emotion with unique levels and depth. Which iconic Sanrio characters could tell us more about themselves just by showing their eyes for the first time? Dim Mak is the record label and fashion brand founded by producer & DJ Steve Aoki!
    Hello Kitty and Friends Supercute Adventures is back with new adventures and new friends...Cinnamoroll and Chococat! Watch the brand new season now!

    Celebrate Mom

    Shop Gifts for Mom

    Say "I do."

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    Back In Stock

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    Sustainably Supercute

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    Debuting Now

    Look into Hello Kitty's eyes.

    Season 2 is Here!

    Watch and Subscribe!

    Sanrio Character Ranking 2021

    Take Action for Our Brighter Future

    The 36th Annual Sanrio Character Ranking Contest is here! The winner will be announced later this summer and included in a special capsule collection. Don't forget to share on social by tagging @sanrio& #SanrioCharacterRanking!

    Characters

    The Event Has Begun. Let's Get Started!
    Visit Sanrio on Amazon for even more Officially Licensed apparel, featuring all your favorite Sanrio characters!
    Visit Sanrio on Amazon for even more Officially Licensed apparel, featuring all your favorite Sanrio characters!
    Shop More TOYS & PLUSH!
    Shop personalized leather accessories from our friends at Leather Treaty! Visit Leather Treaty now!
    Shop personalized leather accessories from our friends at Leather Treaty! Visit Leather Treaty now!
    We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Matt Wayne!
    Let's celebrate our favorite lazy golden retriever pup Pompompurin with a 25th anniversary cake!
    We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Charlotte Fullerton. 
    We'd like to introduce you to some of our friends who make Hello Kitty and Friends Supercute Adventures super fun and supercute. Meet writer Mairghread Scott!