Privacy Policy

Last Modified: 4/10/24

Please Read This Privacy Policy Carefully Before Using the Sanrio.com Site

Sanrio, Inc. ("Sanrio," "we," "us", "our") provides www.sanrio.com (the "Site"). We are committed to safeguarding all personally identifiable information we collect through our Site and to explaining the choices you ("users," "you" or "your") can make about the collection and use of your personally identifiable information on or through the Site. This Privacy Policy explains our information practices in connection with the Site, and our Terms of Service govern your use of the Site.

The Information We Gather

Sanrio gathers two types of information about users:

1.1. Information Collected Automatically

When you use the Site, including when you use interactive features of the Site, we automatically collect Information, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version. We also collect usage information, such as the pages or content you view, click on or share, the clickstream patterns and length of time spent on the Site, details about how you’ve interacted with our Site, and searches you conduct. We use this information, for example, to improve our Site’s design and functionality, determine how many users have visited certain pages, or to prevent fraud.

An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Site, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Site. We may also derive your approximate location from your IP Address.

We also use Cookies (i.e., small pieces of data that are stored on the computer you are using) and Pixel Tags (also known as web beacons and clear GIFs) to help us collect information such as browser type, time spent on the Site, pages visited, searches entered, referrer URLs, device identifiers, language preferences, content clicked on, and other traffic data, as well as to determine the Site content user visits, the length of time each user spends at any particular area of the Site, and the specific functionality that users choose to use. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to enhance and personalize your experience. We also gather statistical information about use of the Site in order to continually improve its design and functionality, understand how it is used, and assist us with resolving questions regarding the Site. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Site. We may also use cookies or other technologies in online advertising to track responses to our ads.

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Site. You also may not receive advertising or other offers from us that are relevant to your interests and needs. We do not currently respond to browser do-not-track signals.

Pixel tags may also be used to, among other things, track the actions of users of the Site (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Site and response rates. Our emails may also contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email.

Google Analytics
This Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses Cookies and similar technologies to help analyze how users use the Site. Google uses the information it collects for the purpose of evaluating use of the Site, compiling reports on Site activity for us, and providing other services relating to website activity and internet usage. Google may also collect information regarding the use of other websites and online services. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/ and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

Advertising

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Site and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Site and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/. [You may also opt out of this advertising by clicking here.]

1.2. Personally Identifiable Information

“Personally Identifiable Information” is Information that identifies you as an individual or relates to an identifiable individual. Personally Identifiable Information includes information such as your name, home address, telephone number, e-mail address and payment card information).

We collect Personally Identifiable Information that you provide to us when you, for example, create an account, make a purchase in our online store, subscribe to e-mail newsletters, participate in contests, sweepstakes and other promotions, or participate in online polls and surveys.

If you provide us with Personally Identifiable Information relating to other people (to, for example, send a gift), you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

How We Use and Disclose the Information We Gather

Please take some time to familiarize yourself with the different ways Sanrio uses the information that we gather.

2.1. Information Collected Automatically.

In addition to the uses described in Section 1.1, above, Sanrio may use and disclose information collected automatically for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat information collected automatically as Personally Identifiable Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personally Identifiable Information as detailed in this Privacy Policy. In some instances, we may combine information collected automatically with Personally Identifiable Information. If we do, we will treat the combined information as Personally Identifiable Information as long as it is combined.

We may anonymize and/or aggregate Personally Identifiable Information so that it will no longer be considered Personally Identifiable Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies any user.

2.2. Personally Identifiable Information.

In addition to the other uses set forth in this Privacy Policy, we may use and disclose Personally Identifiable Information as described below.

(a) Creating an Account. Sanrio may use the Personally Identifiable Information that we collect from you when you create an account to contact you in connection with your use of the Site and to track who uses the various features and functionality offered at the Site. Additionally, we may use this information in determining the types of features, functionality, products and services to offer through the Site or otherwise.
(b) Making Purchases. Sanrio uses this Personally Identifiable Information collected during the purchasing process to fulfill the order, send the product and/or provide the service and provide you with related customer service.
(c) Subscribing to Newsletters. Sanrio uses contact information collected during subscription to send you the newsletter and special offers.
(e) Participating In Contests, Sweepstakes and Other Promotions. Sanrio uses Personally Identifiable Information it may collect from you in connection with your participation in a contest, sweepstakes or other promotion through the Site for purposes of operating the promotion and fulfilling prizes, including sharing your Personally Identifiable Information with third-party sponsors of contests, sweepstakes, or other promotions. If a third party administers the contest, sweepstakes or other promotion, your participation may be subject to that third party's terms and conditions, and privacy policy. The rules applicable these promotions may have additional detail about how we will use and disclose the information we collect.
(f) Participating in Online Polls and Surveys. Sanrio may share aggregate information about our users with our advertising partners, such as that gathered from online polls or surveys. We may also analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Site.
(g) Communications with Sanrio. When you send an e-mail message to or otherwise contact Sanrio, Sanrio may use the information provided by you to respond to your communication and/or as described in this Privacy Policy. We may also send administrative information to you, such as changes to our terms, conditions, and policies.
(h) Marketing and Providing Personalized Services. We use Personally Identifiable Information to send you marketing-related communications, provide, tailor, measure and improve our advertising and marketing, facilitate social sharing functionality you choose to use, and to better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
(i) Accomplishing Our Business Purposes. We use Personally Identifiable Information to accomplish our business purposes, such as data analysis; audits; fraud and security monitoring; developing new products and services; enhancing, improving, maintaining, repairing or modifying our current products and services, including the Site; identifying usage trends; determining the effectiveness of our promotional campaigns; and operating and expanding our business activities.
(j) Disclosure to Service Providers. To assist Sanrio with its operations, we disclose Personally Identifiable Information to our service providers, to facilitate services they provide to us. These service providers include providers of services such as information technology, website hosting (including by providing tools that enable us to analyze your interactions on the Site), data analysis, payment processing, order fulfillment, customer service, email delivery, auditing and other services.
(k) Purchase or Sale of Business. We may disclose and/or transfer your Personally Identifiable Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business (including in connection with any bankruptcy or similar proceedings).
(l) Government Authorities; Legal Rights and Actions. Sanrio may share your Personally Identifiable Information in response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. We also may share your Personally Identifiable Information when we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of the Site, us, our users, customers, or others; and in connection with the enforcement of our Terms of Service and other agreements.

Children's Privacy

We encourage parents to monitor their children's online activities, and to help us protect their privacy by instructing them never to provide their full name, address and other personally identifiable information without their parent's permission. For more information on our privacy practices concerning children under the age of thirteen, please read the Sanrio Children's Privacy Policy.

Third Party Sites

For your convenience, the Site may include links to web sites or services operated by companies other than Sanrio that we believe may be of interest to you (“Third Party Sites”). This Privacy Policy does not address, and Sanrio is not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any Third Party Site to which the Services link. Sanrio does not endorse and is not responsible for the privacy practices of these Third Party Sites. If you choose to visit one of these Third Party Sites, you should carefully review the privacy policy posted on this other web site to understand how that Third Party Site collects and uses your Personally Identifiable Information.

Sanrio Security Procedures

The security and confidentiality of your Personally Identifiable Information is extremely important to us. We have implemented technical, administrative, and physical security measures designed to protect your Personally Identifiable Information from unauthorized access and improper use. Despite Sanrio's efforts to protect your Personally Identifiable Information, unfortunately no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Questions, Comments or Concerns” section below.

Changes To This Privacy Policy

The “Last Modified” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on our Site. We ask that you bookmark and periodically review this web page to ensure continuing familiarity with the most current version of our Privacy Policy.

International Users

The Site is hosted in the United States and is intended for and directed to users only in the United States and Canada. Your Personally Identifiable Information may be stored and processed in any country in which we have facilities or in which we engage service providers, and, by using the Site, you understand that your information will be transferred to countries that may be outside of your country of residence, including the United States, which may have data protection rules that are different from those of your own country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personally Identifiable Information.

Accessing, Changing or Deleting Your Personally Identifiable Information

If you want to request to (a) delete your Personally Identifiable Information from our systems, (b) update the Personally Identifiable Information that you have provided to us, or (c) change your preferences with respect to contacts or other activities, you can e-mail us at customercare@sanrio.com. For your protection, we may only implement requests with respect to the Personally Identifiable Information associated with the particular e-mail address that you use to send us your request, and we may need to verify your identity before implementing your request. Keep in mind, however, that there may be residual information that will remain within Sanrio databases, access logs and other records.

If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by using the mechanism contained in each such email. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt out.

If you are a California resident, please refer to the “Additional Information Regarding California” section at the end of this Privacy Policy for more information about the requests you may make under the California Consumer Privacy Act.

If you are a Nevada Resident, please refer to the “Additional Information Regarding Nevada” section at the end of this Privacy Policy for more information about your rights under Nevada Privacy Law.

Questions, Comments or Concerns

To contact Sanrio about privacy issues, please e-mail us at customercare@sanrio.com. You may also contact us at: Sanrio, Inc.; 2050 W. 190th St, Suite 205, Torrance, CA 90504 or call us at: (866) 957-0006.

Before using this site, please also read our Terms of Service and our Children's Privacy Policy.

Additional Information Regarding California

Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), we are providing the following additional details regarding the categories of “Personal Information” (as that term is defined by the CCPA) about California residents that we collect, use, and disclose. This section does not apply to our job applicants, employees, contractors, owners, directors, or officers where the Personal Information we collect about those individuals relates to their current, former, or potential role at Sanrio.

Categories of Personal Information Collected, Disclosed, Sold, and Shared

The following chart details which categories of Personal Information about California residents we collect, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding 12 months. The chart also details the categories of Personal Information that we “sell” or “share” for purposes of cross-context behavioral advertising, including within the preceding 12 months.

Categories of Personal Information	Disclosed to Which Categories of Third Parties for Operational Business Purposes	Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising	Sold to Which Categories of Third Parties
Identifiers, such as name, contact information, and online identifiers	Our affiliated entities and third-party service providers	Ad networks	Ad networks
Personal information, as defined in the California customer records law, such as name and contact information	Our affiliated entities and third-party service providers	Ad networks	Ad networks
Characteristics of protected classifications under California or federal law, such as gender	Our affiliated entities and third-party service providers	None	None
Commercial information, such as transaction information and purchase history	Our affiliated entities and third-party service providers	Ad networks	Ad networks
Internet or network activity information, such as browsing history and interactions with our website	Our affiliated entities and third-party service providers	Ad networks	Ad networks
Geolocation data, such as approximate location derived from IP address	Our affiliated entities and third-party service providers	Ad networks	Ad networks
Inferences drawn from any of the Personal Information listed above to create a profile/summary about, for example, an individual’s preferences and characteristics	Our affiliated entities and third-party service providers	Ad networks	Ad networks
Sensitive Personal Information · Personal Information that reveals an individual’s driver’s license or other state identification card	Our third-party service providers	None	None

For purposes of this Privacy Policy, “sold” or “sale” means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business.

Sources of Personal Information

We collect Personal Information from:

Our interactions with you, for example, when you create an account, make a purchase in our online store, subscribe to e-mail newsletters, participate in contests, sweepstakes, and other promotions, or participate in online polls and surveys; and
Our affiliates, publicly available online sources, and joint business partners.

Purposes for the Collection, Use, Disclosure, Sale, and Sharing of Personal Information

As described in Section 2.2, above, we collect, use, disclose, sell, and share Personal Information for the purposes of operating, managing, and maintaining our business, providing our products and services, and accomplishing our business purposes and objectives, including to:

Develop, improve, repair, and maintain our products and services;
Fulfill your requests and process your transactions;
Personalize, advertise, and market our products and services;
Conduct research, analytics, and data analysis;
Disclose Personal Information to our service providers to enable them to provide services to us such as information technology and related infrastructure provision, email delivery, customer service, auditing, and other services;
Maintain our property and our records, and undertake quality and safety assurance measures;
Conduct risk and security control and monitoring, and detect and prevent fraud;
Perform identity verification, accounting, audit, and other internal functions, such as internal investigations and record-keeping;
Carry out corporate transactions, such as mergers, joint ventures or acquisitions; and
Comply with law, legal process, and internal policies, and exercise and defend legal claims.

We do not knowingly “sell” or “share” for purposes of cross-contextual advertising the Personal Information, including the Sensitive Personal Information, of minors under 16 years of age.

Purposes for the Collection, Use, and Disclosure of Sensitive Personal Information

We collect, use, and disclose Sensitive Personal Information for purposes of: providing goods or services as requested; ensuring safety, security, and integrity; countering wrongful or unlawful actions; short term transient use such as displaying first party, non-personalized advertising; performing services for our business, including maintaining and servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, providing storage, or providing similar services on behalf of our business; activities relating to quality and safety control or product improvement; and other collection and processing that is not for the purpose of inferring characteristics about an individual. We do not use Sensitive Personal Information beyond these purposes.

Retention Period

We retain each category of Personal Information, including Sensitive Personal Information, for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide services to you, for example, for as long as you have an account with us or keep using our services, and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise;
Whether there is a legal obligation to which we are subject, for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them; or
Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation or regulatory investigations.

Individual Rights and Requests

If you are a California resident, you may request:

To receive the following information:
1. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
2. The categories of Personal Information about you that we “sold” or “shared” for purposes of cross-context behavioral advertising and the categories of third parties with whom we “sold” or “shared” such Personal Information; and
3. The business or commercial purpose for collecting, “sharing,” or “selling” Personal Information about you;
4. The specific pieces of your Personal Information; and
5. The categories of Personal Information about you that we otherwise disclosed, and the categories of third parties to whom we disclosed such Personal Information.
To correct inaccuracies in your Personal Information.
To delete your Personal Information we collected from you.
To opt out of the future “sale” of your Personal Information.
To opt out of the future “sharing” of your Personal Information for purposes of cross-context behavioral advertising.

You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.

To make a request under #1-3, please contact us at (866) 957-0006 or customercare@sanrio.com. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as mailing address, telephone number and/or email address, in order to verify your identity and protect against fraudulent requests. If you maintain a password-protected account with us, we may verify your identity through our existing authentication practices for your account and require you to re-authenticate yourself before disclosing or deleting your Personal Information. If you make a deletion request, we may ask you to verify your request before we delete your Personal Information.

To request to opt out of any future “sale” of your Personal Information and/or “sharing” of your Personal Information for purposes of cross-context behavioral advertising, click here: https://www.sanrio.com/pages/ccpa-opt-out

We also process opt-out preference signals, such as the Global Privacy Control. These signals set the opt-out preferences only for the particular browser or device you are using. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.

Authorized Agents

If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Individual Rights and Requests.” As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Individual Requests” or confirm that you provided the agent permission to submit the request.

De-Identified Information

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.

California Notice of Financial Incentive

The California Consumer Privacy Act’s (the “CCPA”) implementing regulations define a “financial incentive” as a program, benefit, or other offering “for the collection, retention, sale, or sharing of personal information.” Sanrio offers customers the opportunity to the opportunity to receive benefits, such as discounts, coupons, and other special offers (“Promotions”) to those who choose to participate (“participants”).

Collecting participants’ personal information (including their email address) allows Sanrio to provide Promotions. Sanrio uses participants’ personal information to award and redeem Promotions benefits. Otherwise, the types of personal information that Sanrio collects from participants are generally similar to the types of personal information that Sanrio collects from individuals who are not participants. The amount of personal information that Sanrio collects from a participant or non-participant may vary and depends on the interactions that the participant or non-participant has with Sanrio.

Sanrio seeks to ensure that both participants and non-participants have a positive and rewarding experience when shopping with Sanrio. For this reason, Sanrio may collect information from both participants and non-participants related to their personal preferences in order to provide personalized services, as described above under “The Information We Gather.” Sanrio “sells” and “shares,” as the terms are defined under the CCPA, personal information of both participants and non-participants to third parties to personalize online advertising content, as described above under “Sale and Sharing of Personal Information.”

The value of customer personal information obtained through Promotions by Sanrio arises from: the value that arises from Sanrio’s commercial relationships, such as with business partners, vendors, and customers; the costs and expenses Sanrio incurs in offering benefits to participants; the types of benefits provided; and the collection, use, and retention of the personal information of participants who have voluntarily signed up and chosen to participate. The value of Promotions benefits to participants varies significantly because individual participants take advantage of Promotions benefits in different ways and to varying degrees.

You may participate in Promotions on Sanrio’s website.

Participants who are California residents may exercise their privacy rights, including the rights to know, correct, and opt out of the “sale” or “sharing” of personal information, without any impact on their participant status or eligibility to receive Promotions benefits, and participants who exercise their privacy rights receive the same benefits as participants who do not. If a participant exercises their deletion right by choosing to delete their personal information, then Sanrio will no longer be able to provide the participant with those Promotions that are offered through email or other communications channels for which Sanrio no longer has the participant’s relevant contact information.

You may opt out of Promotions at any time by notifying Sanrio at: Sanrio Customer Care

Additional Information Regarding Nevada

Nevada Residents: If you would like to request that we refrain from selling your Covered Information, as defined under Nevada Privacy Law, please contact customercare@sanrio.com.