Press Releases

    For press inquiries, please contact: pr@sanrio.com

    7/14/21
    1/22/21
    ModCloth Launches Hello Kitty Capsule Collection for Valentine’s Day

    1/12/21
    Message to the Sanrio Community regarding COVID-19 (Originally Posted on 3/16/20)

    12/14/20
    Sanrio Partners with Dim Mak for Exclusive Anime-Style Collection

    12/10/20
    Sanrio Partners with The Hundreds for Limited Edition Streetwear Collection

    12/4/20
    ColourPop Cosmetics Partners with Sanrio for a Limited-Edition Hello Kitty and Friends Collection

    12/3/20
    Hello Kitty Announces Mattel Collection as Part of Supercute Winter Lineup

    12/1/20
    Herschel Supply Celebrates Sanrio’s 60th Anniversary with New Hello Kitty® Collection

    11/20/20
    Stoney Clover Lane and Hello Kitty Announce Second Collaboration

    11/19/20
    Dumbgood Partners with Sanrio for a Limited-Edition Hello Kitty Capsule Collection

    9/18/20
    LEVI'S® x HELLO KITTY® FALL/WINTER 2020

    9/18/20
    Naruto Shippuden Unveils New Anniversary Collection Starring Hello Kitty and Friends

    8/7/20
    Netflix Announces the Special Cast in Aggretsuko Season 3

    7/23/20
    STONEY CLOVER LANE PARTNERS WITH SANRIO® FOR A LIMITED-EDITION HELLO KITTY® COLLECTION

    7/1/20
    Zojirushi and Sanrio® Announce Collaboration with New Zojirushi x Hello Kitty® Collection

    6/18/20
    Surprise! Igloo and Hello Kitty Release New Playmate Coolers for Summer

    2/25/20
    Sanrio and Team USA Partner for Olympic and Paralympic Games Tokyo 2020

    2/20/20
    Sanrio and Funimation Join Forces for New My Hero Academia x Hello Kitty and Friends Product Collection

    2/7/20
    Top Ramen® Hatches Partnership with Iconic Sanrio® Lazy Egg Character, Gudetama™, through Limited-Edition Packaging and Merchandise Line

    12/20/19
    Sanrio's Hello Kitty Cafe Las Vegas Extends Its Pop-Up Residency at The Park, Additional Pop-Up Shop Set to Launch

    11/18/19
    Herschel Supply Partners with Hello Kitty for Holiday 2019

    11/15/19
    Global Esports brand Fnatic launch Exclusive Collection with Hello Kitty

    11/11/19
    Impressions Vanity Partners with Sanrio for an Exclusive Hello Kitty Collection

    11/6/19
    Sanrio Continues to Celebrate 45th Anniversary of Hello Kitty By Bringing Hello Kitty Friends Around the World Tour to Seattle

    11/4/19
    Dolls Kill Unveils New Collection Starring Hello Kitty and Friends

    8/15/19
    Sanrio Celebrates 45th Anniversary of Hello Kitty, Launches Hello Kitty Friends Around the World Pop-Up Tour

    3/6/19
    Sanrio Partners With Parklane Dental

    3/5/19
    Sanrio and New Line Cinema Announce Plan To Bring Hello Kitty To The Big Screen Worldwide

    10/11/18
    Sanrio Announces New Gudetama Residency with L.A.'s Oldest Bowling Alley, Highland Park Bowl

    10/1/18
    SANRIO AND THE CRÈME SHOP ANNOUNCE MULTI-YEAR PARTNERSHIP WITH FIRST COLLABORATION OF BEAUTY AND SKINCARE PRODUCTS

    9/19/18
    Sanrio Announces Return of Tanaka Farms Pumpkin Patch for Second Year

    9/5/18
    Sanrio Announces Opening of the first-ever Hello Kitty Grand Cafe in Irvine, CA

    8/13/18
    Sanrio Launches New Hello Kitty Wines and Varietals For Summer, Now Available in More Grocery and Retail Locations Across 45 States in the U.S.

    8/9/18
    Sanrio and Converse Team Up on Iconic Hello Kitty Collaboration for Fall 2018

    8/8/18
    Sanrio Collaborates with Megan Bomgaars of Sanrio ♥ megology Capsule Collection

    7/10/18
    Sanrio's Newest Sensation Aggretsuko Is Bringing Her Rage to San Francisco

    7/9/18
    Sanrio's Aggretsuko Will Return to Netflix for Season 2

    7/9/18
    Sanrio and Lolli Swim to Collaborate on Women's Swimwear Collection

    7/2/18
    Sanrio x 64 Colors Collection Debuts at BoxLunch

    6/18/18
    Sanrio Announces Arrival of Hello Kitty Mini Cafe at Santana Row in San Jose, CA

    6/14/18
    SANRIO AND PBTEEN DEBUT EXCLUSIVE HELLO KITTY COLLECTION

    6/5/18
    Sanrio and MakeupDrop Partner to Create the Cutest Silicone Beauty Applicators

    5/29/18
    Sanrio Partners with Quidd to Bring Fans Rare Digital Cuteness

    5/3/18
    Celebrating Aggretsuko Launch on Netflix with #DENOFRAGE and More!

    5/1/18
    Sanrio Announces Arrival of Hello Kitty Cafe Pop-Up Container in San Diego, CA

    4/26/18
    ACTIVATE KRUISE KONTROL! Hello Kitty® Kruisers RELEASES TODAY on Nintendo Switch™

    4/10/18
    Introducing GUDETAMA'S GUIDE TO LIFE

    4/2/18
    Sanrio Springs Up During Strawberry Season with Tanaka Farms

    3/28/18
    Sanrio and O'Neill Partner for O'Neill ♥ Hello Kitty Collection Launching Summer 2018

    3/2/18
    SANRIO AND ERGOBABY ANNOUNCE LIMITED EDITION HELLO KITTY COLLECTION

    3/1/18
    Pop Icon Hello Kitty Readies for Her Close-Up in Universal Studios Hollywood's All-New Animation Studio Store Featuring Exclusive Merchandise Created for The Entertainment Capital of L.A.

    1/25/18
    PUMA X HELLO KITTY: AN ICONIC DUET #FORALLTIME

    12/8/17
    Sanrio Announces New Two Year Partnership with San Gabriel Valley-based Energy Bistro & Karaoke

    11/28/17
    Sanrio Announces New Seasonal Holiday "Sanrio Village" at Tanaka Farms

    10/30/17
    Sanrio Announces Plans for Hello Kitty's Birthday Month

    10/30/17
    First Look: FILA x Sanrio Exclusively at Urban Outfitters

    10/9/17
    Sanrio and Curry House Partner for a Limited Time Gudetama™ Menu and Promotion

    9/20/17
    Sanrio Announces Year-Long Partnership with Tanaka Farms

    9/14/17
    Sugarfina® and Sanrio® Collaborate to bring Hello Kitty's Sweetness to Life

    7/19/17
    Sanrio and Bandai Namco Entertainment Join Forces with New Hello Kitty ♥ PAC-MAN Mobile Game and Merchandise

    7/14/17
    Sanrio to Celebrate Hello Kitty and New Characters at Comic-Con International: San Diego

    7/11/17
    SANRIO AND TORRID LAUNCH NEW HELLO KITTY COLLECTION IN SIZES 10 TO 30

    5/3/17
    Sanrio and Crap Eyewear Partner to Launch the Hello Kitty x Crap Eyewear Sunglasses Collection

    1/26/17
    Stance Enters World of Sanrio with Hello Kitty and Friends Sock Collaboration

    11/17/16
    Sanrio Launches Premier hello sanrio Collection

    11/2/16
    JOHNNY CUPCAKES X SANRIO COLLABORATION 2016

    10/20/16
    ColourPop x Hello Kitty

    10/6/16
    Loot Crate and Sanrio Unveil "Sanrio Small Gift Crate" Subscription at New York Comic-Con

    10/5/16
    ANTONELLO PARTNERS WITH SANRIO® TO LAUNCH SPECIAL MENU FEATURING HELLO KITTY® WINE COLLECTION AVAILABLE OCT 12 - NOV 12

    9/27/16
    Hello Kitty For President! Pop Icon Launches Her Bid with the Friendship Party

    9/27/16
    Sanrio® and Eggs 'n Things unite for Gudetama™ Promotion and Menu from September 30 - October 28, 2016

    7/20/16
    Sanrio to Celebrate at Comic-Con International: San Diego Debut

    7/14/16
    SANRIO AND TORRID LAUNCH FIRST-EVER PLUS SIZE HELLO KITTY COLLECTION

    7/14/16
    Sanrio to Launch New hello sanrio Brand at Comic-Con International: San Diego

    7/7/16
    Sanrio Announces Opening of Hello Kitty Cafe Pop-Up in Irvine, CA

    6/22/16
    Sanrio Launches Redesigned Website

    6/22/16
    Sanrio Announces the Winner of "Who's Your Fave" Campaign

    6/16/16
    Sanrio Announces New Licensing Agreements at Licensing Expo 2016

    5/31/16
    Plan Check Kitchen + Bar and Sanrio® Celebrate Pompompurin and Chococat 20th Anniversaries

    4/11/16
    Hello Kitty® says aloha to Waikiki SPAM JAM® Festival

    3/31/16
    SANRIO AND UNIVERSAL PARKS & RESORTS OPEN NEW HELLO KITTY® RETAIL STORE CONCEPT

    3/16/16
    SANRIO, Inc. Partners with Hyper Hippo on Digital Project

    2/16/16
    SANRIO, Inc. Announces Key Executive Appointments

    12/22/15
    SanrioTown.com Security Advisory: Corrected a vulnerability involving personal information of SanrioTown.com members

    12/2/15
    Hello Kitty simplehuman Sensor Mirror

    11/18/15
    Sanrio Announces Opening of Hello Kitty Cafe Pop-Up in Irvine, CA

    11/12/15
    Color this Cute Hello Kitty® by OPI

    11/5/15
    Assorted Nuts Entertainment Enters Mobile Gaming Business With Hello Kitty® World of Friends

    11/3/15
    Ju-Ju-Be Unveils Exclusive Collection with Sanrio® & Tokidoki

    10/16/15
    Sanrio® and Plan Check Kitchen + Bar Reunite for Gudetama™ Promotion and Menu from October 30 - November 29, 2015

    9/2/15
    Record-Breaking Exhibition Exploring the Phenomenon of Hello Kitty Coming to EMP on November 14, 2015

    8/3/15
    Sanrio's Refreshed Retail Concept Comes to New York

    7/1/15
    Sanrio Announces its Participation in Anime Expo and Its Return to Comic-Con International: San Diego

    6/8/15
    SANRIO PARTNERS WITH UNIVERSAL PARKS & RESORTS FOR NEW HELLO KITTY® RETAIL STORE CONCEPT

    6/8/15
    Sanrio Announces New Licensing Agreements

    5/27/15
    Hello Kitty® Kicks Off First-Ever LIVE Tour in North America This Week!

    3/11/15
    HELLO KITTY ORIGINAL GRAPHIC NOVELS COLLECTED INTO AN UPCOMING COLORFUL BOX SET FROM PERFECT SQUARE

    2/25/15
    JANM KEEPS HELLO KITTY ON VIEW FOR ADDITIONAL MONTH

    2/5/15
    BUDGE STUDIOS™ and SANRIO PARTNER FOR THE FIRST TIME EVER WITH THE EXCLUSIVE "HELLO KITTY NAIL SALON"

    2/3/15
    HELLO KITTY® PACKS HER SCHEDULE WITH FUN IN THE LATEST ORIGINAL GRAPHIC NOVEL RELEASE FROM PERFECT SQUARE

    10/1/14
    Sanrio Partners with Select Los Angeles Restaurants to Launch Hello Kitty's Hungry Hunt

    9/29/14
    BUILD-A-BEAR WORKSHOP LAUNCHES HELLO KITTY 40TH ANNIVERSARY EDITION

    9/24/14
    Sanrio and Dylans Candy Bar Announce Sweet Collaboration Launching October 15

    9/24/14
    Hello Kitty Reading Day! Bookstore and library events to be held on October 25, 2014

    9/4/14
    Sanrio Announces Partnership with The Line Hotel for Hello Kitty's 40th Anniversary

    7/29/14
    Sanrio and Ju-Ju-Be Partner on Exclusive Hello Kitty Collection

    7/29/14
    Sanrio Partners with Japanese American National Museum for First Ever Hello Kitty Museum Exhibition in North America

    7/9/14
    Sanrio Returns to Comic-Con International: San Diego to Celebrate Hello Kitty's 40th Anniversary

    6/3/14
    Sanrio Announces Plans for Hello Kitty's 40th Anniversary Celebration

    5/1/14
    Sanrio and Chan Luu Partner on Exclusive Hello Kitty® Jewelry Collection

    3/28/14
    Sanrio Expands Relationship with MLB Properties for 2014 Season

    3/28/14
    VIZ MEDIA'S PERFECT SQUARE IMPRINT DELIVERS JOYOUS NEW HELLO KITTY® ADVENTURES WITH THE RELEASE OF HELLO KITTY: SURPRISE!

    3/6/14
    Sanrio Launches Global Campaign to Share a Hug with Hello Kitty!

    2/28/14
    Start Your Engines (And Don't Forget a Red Bow)! Hello Kitty® Kruisers Is Going Mobile

    2/13/14
    Sanrio Launches New Products at Toy Fair 2014

    1/7/14
    HELLO KITTY® EMBARKS ON FOOD-THEMED ADVENTURES AS VIZ MEDIA'S PERFECT SQUARE IMPRINT OPENS 2014 WITH A NEW GRAPHIC NOVEL RELEASE

    3/6/13
    Statement from Sanrio 3/06/2013