Sanrio® and Ju-Ju-Be Partner on Exclusive Hello Kitty® Collection

COSTA MESA, Calif., July 29, 2014, Sanrio, the global lifestyle brand best known for Hello Kitty, and Ju-Ju-Be© (, the function-meets-fashion bag company have collaborated on a new line of bags featuring pop icon Hello Kitty. Fans of both Hello Kitty and Ju-Ju-Be will love the inspired fusion of function and design in this unique collection of bags.

"Hello Kitty is a brand that I have loved for most of my life," said Kristin Hunziker, Ju-Ju-Be's co-founder. "She is both cute and sophisticated and we think she looks great on our bags. We are very proud of what's to come, and know that our customers will be very excited about the new collection."

The Ju-Ju-Be for Hello Kitty collection will feature signature Ju-Ju-Be diaper bag designs, including convertibles, backpacks and accessories, in a range of colors and compositions. The collection will also feature a custom print, zipper pulls and hidden surprises such as embroidery details inside each bag. Available in stores and online August 2014, the collection will retail between $18 and $188 and can be purchased at and, as well as select retailers nationwide. Limited edition bags will also be available exclusively at Hello Kitty Con, the first ever Hello Kitty fan convention, taking place in Los Angeles in October, in celebration of her 40th anniversary.



About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and

About Ju-Ju-be
Ju-Ju-Be® was started by the dynamic duo of diaper bags. Despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function are not mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else said that diaper bags aren't rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun! Ju-Ju-Be bags are available at premium boutiques everywhere including Nordstrom, Buy Buy Baby and

Retailer inquires can be directed toward:
Media requests - for Ju-Ju-Be:

Media requests - for Sanrio: Orsi Public Relations
Dyann Hawkins/Sarah Danley (323) 874-4073