Skip to main content


Penguin Young Readers is thrilled to introduce a brand new book starring cultural phenomenon Gudetama, one of the popular characters from global lifestyle brand Sanrio.. In GUDETAMA'S GUIDE TO LIFE (Penguin Workshop; ISBN: 9781524784645; on sale April 3, 2018; Ages 10 and up; $8.99), the lazy egg returns with a guidebook full of advice on living life to the almost fullest.

Introduced in Japan with television shorts and online videos, Gudetama has quickly gained popularity beyond Asia's borders. Gudetama is most well known for having an apathetic attitude, its love of soy sauce and being left alone. With these distinctive personality traits, Gudetama has resonated particularly well with the millennial generation.

GUDETEMA'S GUIDE TO LIFE is the perfect gift -- each page of this book is packed with helpful lessons, inspiring quotes and mind-blowing advice that will have you laying around in no time. And all of it comes straight from the yolk of a Gudetama.

This guide is narrated by the ultimate Gudetama expert, fellow Sanrio character Nisetama-san, a young man that encountered Gudetama too frequently and fell into a state in which he dreamed of becoming a Gudetama. The book is broken out into sections including "Gudetama Daily Don'ts", "Gudetama Philosophy 101", and "Get That Gudetama Style", all of which are guaranteed to help readers get into the Gudetama state of mind.

Penguin Random House
Penguin Random House, the world's largest trade book publisher, is dedicated to its mission of nourishing a universal passion for reading by connecting authors and their writing with readers everywhere. The company, which employs more than 10,000 people globally, was formed on July 1, 2013, by Bertelsmann and Pearson, who own 53 percent and 47 percent, respectively. With nearly 250 independent imprints and brands on five continents, Penguin Random House comprises adult and children's fiction and nonfiction print and digital English- and Spanish-language trade book publishing businesses in more than 20 countries worldwide. With over 15,000 new titles, and close to 800 million print, audio and eBooks sold annually, Penguin Random House's publishing lists include more than 60 Nobel Prize laureates and hundreds of the world's most widely read authors.

Media requests:
Kaitlin Kneafsey, Associate Publicist 212-414-3464

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit and