Sanrio Announces New Seasonal Holiday "Sanrio Village" at Tanaka Farms

Hello Kitty and friends bring new hilltop "Sanrio Village" and more holiday fun to the family farm

New this season, Sanrio, Inc. unveils seasonal holiday programming at the Irvine, CA, based Tanaka Farms. Expanding upon its unique year-long partnership with the Orange County farm of all things healthy and supercute will include a new hilltop "Sanrio Village," holiday wagon tours, a holiday boutique, and more from Friday, November 24 through each weekend until December 17, 2017.

During the holiday wagon tour, tour guides will lead guests through a seasonal exploration of the 30-acre farm and its rich history, including pit stops to see and taste the delicious winter vegetables growing on the farm up close.

On the tour, guests will also be transported to the new hilltop "Sanrio Village," specially decorated for the holidays with various photo opportunities with fun friends including Santa himself. Following the visit to the "Sanrio Village," attendees will re-board the wagon and head back down to Sanrio's Holiday Market Stand, with fun arts, crafts, and holiday activities for families and children.

During this holiday period, each guest will receive a limited edition Sanrio button and holiday crown upon entry.

Pre-registration is required for attendance and the price for admission is $18 per person (2 and under free):

In the spirit of giving back this holiday season, guests are encouraged to bring a tin of canned food which will be donated to South County Outreach. Guests that bring a can will receive a free mini Hello Kitty storybook.

On Saturday, December 2 from 10am - 3pm, Tanaka Farms will host their annual Holiday Boutique including a special Sanrio booth, selling limited-edition Sanrio products, along with appearances by Hello Kitty from 10am - 1pm that day. Guests will be required to register online for a free parking pass from Tanaka Farms.

Sanrio will also debut new seasonal retail items for purchase online including limited edition t-shirts, sweatshirts, caps, pins, and totes.

The yearlong collaboration between Sanrio and Tanaka Farms builds on Sanrio's mission of cultivating unique lifestyle experiences that touch every aspect of their fan's lives. Hello Kitty and Sanrio friends will be incorporated into the educational programming provided by Tanaka Farms, teaching visitors of all ages the importance of healthy eating, as well as sustainability, responsible farming and agriculture, all while supporting their local community. Hello Kitty, Keroppi, Chococat, My Melody and Pochacco will be integrated into photo ops throughout the farm as well as daily activities and seasonal celebrations throughout the year. A limited edition collection of commemorative Sanrio ♥ Tanaka Farms merchandise will also be available for purchase at the Farm's Market Stand.

The Sanrio collaboration continues with into 2018 with strawberry picking in the spring, and a melon celebration in summer 2018. Together, Sanrio and Tanaka Farms are creating unique and memorable experiences for Sanrio fans of all ages.

About Tanaka Farms
Tanaka Farms is a family owned working farm which has been part of the rich fabric of Orange County farming history since 1940. Today this 30 acre gem in the heart of Irvine, CA, Tanaka Farms offers attracts over 100,000 guests per year for seasonal farm tours, visits to the Market Stand, Community Supported Agriculture (CSA) programs, and special events. For more information, please visit

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit and

Media requests: Modern Currency PR
Meghan Patke/Lisa Strangis (323) 377-7210