Hello Kitty simplehuman Sensor Mirror

Global lifestyle brand Sanrio has teamed up with simplehuman to release a special edition Hello Kitty sensor mirror to celebrate the holidays. Fans of the pop icon can now perfect their pores with the Hello Kitty sensor mirror designed by the luxury household brand.

Avid makeup users may already be familiar with the popular mini sensor mirror, which is now adorned with Hello Kitty's signature bow and an outline of her iconic face. The mirror has an LED light that automatically illuminates as your face approaches and mimics natural sunlight, which is considered the most favorable light for makeup application.

The mirror's 10x magnification provides optimum detail, ideal for tweezing and applying eye makeup. Its smaller size makes it perfect for traveling and will debut with a custom-made Hello Kitty case to store the mirror while on-the-go. Embossed with her signature bow, the case is embellished with a Hello Kitty charm zipper, so you can store your mirror in style.

simplehuman, the company known for making ‘tools for efficient living,' designed the mirror to be cordless and rechargeable, lasting up to two months on a single charge.

Starting December 2, the special edition mirror will be available for $150 on www.sanrio.com, www.simplehuman.com, Amazon and select Sanrio boutiques for a limited time, and will most certainly end up on wish lists this holiday season.

Social Media Hashtag: #hellokittyXsimplehuman

About simplehuman
simplehuman was founded in 2000 with the mission to reinvent the trash can. Today the Los Angeles based company has expanded its vision to design “tools for efficient living” with more than 150 patented innovations. The simplehuman collection has received international design recognition and is available at a wide array of retailers and at simplehuman.com.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323)874-4073