Start Your Engines (And Don't Forget a Red Bow)! Hello Kitty® Kruisers Is Going Mobile

Hello Kitty Kruisers is available on iOS and Android

SAN FRANCISCO - January 17, 2014 - Bergsala Lightweight, Sanrio, and Scarab Entertainment today announced that Hello Kitty Kruisers, a new kart racing game, is now available for mobile devices. Fans of the beloved pop icon will be able to race as Hello Kitty herself, or one of her Sanrio® friends on land, over water, and through the air! With loads of cute characters, engaging tracks, and exciting new track challenges, this new supercute app is available for iOS and Android for $1.99.

In Hello Kitty Kruisers, players can take the wheel as one of 10 adorable Sanrio characters through 16 unique tracks and embark on adventures such as Cupcake Hunts and Time Trials.

Hello Kitty Kruisers features:

  • Race as or against Sanrio friends, including Hello Kitty, Keroppi®, Badtz-Maru®, Cinnamoroll®, My Melody®, Kuromi®, Purin®, Tuxedosam®, Chococat®, and Hangyodon®.
  • Explore two exciting racing tours (with two more unlockable via in-app purchase), each featuring four cute tracks.
  • Drive in style with two different sets of cars, boats, and planes unlocked (with more available for in-app purchase).
  • Explore the world as your favorite Sanrio character in 20 challenging adventures, including a Time Trial, a Cupcake Hunt, a Rainbow Gates challenge, and an Apple Run.

Get ready for this fun kart racer app available at the App Store and Google Play for $1.99.

To learn more about Hello Kitty Kruisers, please visit Bergsala Lightweight's official website:

About Bergsala Lightweight LLC
Founded in 2010, Bergsala Lightweight LLC is the wholly owned subsidiary of a joint venture between Bergala AB, Nintendo's long-time Distributor in Scandinavia and Lightweight Co., Ltd., a Japanese game industry stalwart. For more information, please visit



About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and

About Scarab Entertainment
Founded in 2009 and based in Austin, TX, Scarab Entertainment is dedicated to making quality apps and games for the whole family. The team consists of industry veterans with over 30 years combined experience developing and publishing interactive entertainment for the likes of Interplay, Sony, Acclaim, Sanrio and others. Scarab has a passion for casual content, a background in iconic pop brands, and a knack for creating award-winning experiences on mobile, social, consoles and handheld platforms. For more information, please visit

Media Contact:
Eliana Carmona, TriplePoint for Bergsala Lightweight

Media Contact:
Orsi Public Relations - Dyann Hawkins