SANRIO AND THE CRÈME SHOP ANNOUNCE MULTI-YEAR PARTNERSHIP WITH FIRST COLLABORATION OF BEAUTY AND SKINCARE PRODUCTS

SANRIO AND THE CRÈME SHOP ANNOUNCE MULTI-YEAR PARTNERSHIP WITH FIRST COLLABORATION OF BEAUTY AND SKINCARE PRODUCTS
The collection will launch in select stores and online on October 1, 2018

Today, global lifestyle brand Sanrio and Los Angeles based beauty and skincare brand The Crème Shop kick-off a multi-year partnership with the announcement of their first collaborative collection of beauty and skincare products. The partnership features The Crème Shop’s best-selling creations, paired with Sanrio’s iconic characters. Showcasing 51 products in total, the first collection from The Crème Shop x Sanrio will feature a range of items including sheet masks, towelettes, lip balm, headbands, bath bombs, sleep masks, hand crème and eyelashes. Product ranges will contain a number of SKUs, each highlighting a different Sanrio character, and their unique personality traits. Sanrio characters featured in this initial collection include Hello Kitty, Gudetama, Chococat, Badtz-Maru, Keroppi, My Melody and Cinnamoroll. Prices range from $4.00 for sheet masks to $10.00 for hand crème and bath bombs.

"Our global lifestyle brand offers a wide range of unique products and beauty is an important category that resonates with the Sanrio fanbase," said Jill Koch, Sr. Vice President of Licensing and Business Development at Sanrio, Inc. "This new collection pairs our iconic characters with The Crème Shop’s expansive line of beauty and skincare products that our fans can enjoy and incorporate into their daily beauty routine."

The collection will launch online on both Sanrio and The Crème Shop websites on October 1, 2018. Product will also launch at Sanrio’s flagship store at Japanese Village Plaza in Downtown Los Angeles on October 1st and in Riley Rose and Hot Topic stores mid-October. Additional retailers include Dolls Kill, FYE and Cost Plus, as well as CVS, which will launch the collection in its doors come January 2019.

"As a brand that loves to create fun and eclectic products for our customers, a partnership with Sanrio felt natural to us. We’ve always adored Sanrio’s whimsical aesthetic and feel that this collaboration will only enhance the enjoyment our customers receive from our products," said Olive Kim, Executive Director of The Crème Shop. "The best news is this is only the beginning of our collaboration and we can’t wait to create more exciting beauty and skincare products with Sanrio."

About The Crème Shop
The Crème Shop is a Los Angeles based brand which began in South Korea over 45 years ago as a manufacturing company for a number of well-known beauty brands. Today The Crème Shop is a beauty and skincare brand crafting their own eclectic and quirky products for customers around the world. The Crème Shop creations are 100% cruelty-free and made from high quality ingredients found worldwide. The company is operated from its California headquarters.

Media requests: Sanrio
Sunshine Sachs for The Crème Shop
cremeshop@sunshinesachs.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Sanrio
Dyann Hawkins
dyann@orsipr.com

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