SANRIO AND TORRID LAUNCH FIRST-EVER PLUS SIZE HELLO KITTY COLLECTION

Sanrio and Torrid have teamed up to create a limited edition Hello Kitty capsule collection expressly designed for women sizes 10 to 30. The collection launches today exclusively at Torrid.com.

The Hello Kitty collection infuses the modern fashion silhouettes with specially designed Hello Kitty prints, hardware and accents. Ranging from dresses, skirts and tops, the collection incorporates unique detailing such as buttons in the shape of Hello Kitty’s bow and a custom jacquard Hello Kitty pattern.

"The debut Hello Kitty Torrid collection blends iconic Hello Kitty graphics with modern fashion styles that will be a hit with Hello Kitty fans and Torrid customers," says Jill Koch, Sr. Vice President of Brand Management and Marketing, Sanrio, Inc.

Kate Horton, SVP, General Merchandising Manager at Torrid says, "We love Hello Kitty just as much as our customers, so we’re thrilled to collaborate with Sanrio on the world’s first plus size Hello Kitty fashion collection. Our girls have been waiting for this…they’re going to love it!"

The 11-piece Hello Kitty fashion collection includes:

• Pointelle Cardigan $48.90
• Jacquard Knit Sweater $54.90
• Plaid Flannel Shirt $48.90
• Knit Crop Top $38.90
• Raglan Pocket Tee $38.90
• Peter Pan Collar Top $42.90
• Polka Dot Halter Dress $68.90
• Sweatheart Dress $68.90
• Bow Leggings $38.90
• Tulle Layer Midi Skirt $54.90
• Face Print Skater Skirt $44.90

To celebrate the collection launch, Sanrio and Torrid will host a pop-up shopping event at Torrid’s Irvine Spectrum Center store in Irvine, CA, on July 15 from 4 to 7 PM. They have partnered with influential plus size fashion blogger Amina Mucciolo of @StudioMucci, who is a devoted Hello Kitty fan, to make an appearance at the event in addition to being featured in the collection campaign online and in stores. Customers will have an exclusive opportunity to shop the collection in-store and to meet Amina and Hello Kitty for photo ops.

#HELLOKITTYXTORRID

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323)874-4073
dyann@orsipr.com/racine@orsipr.com