Sanrio to Celebrate Hello Kitty and New Characters at Comic-Con International: San Diego

Sanrio returns with Hello Kitty, Aggretsuko, Gudetama, hello sanrio - offering merchandise and Japanese culture to fans of all ages

Sanrio, the global lifestyle brand recognized worldwide for its universally beloved pop iconĀ Hello Kitty, returns to Comic-Con International: San Diego with a focus on introducing new products and surprises. Visitors to the Sanrio booth (Booth #4737) will have access to convention exclusive merchandise, including:

  • AggretsukoĀ - Sanrio's newest character in the U.S.,Ā Aggretsuko, will be making her Comic-Con debut, with convention exclusive merchandise that will be available for the first time.Ā AggretsukoĀ is a sweet red panda who works as an office associate of a major trading company in Tokyo. She works very hard, but like all of us, needs to let out her stress and frustration at the end of the day - which she does with heavy metal Karaoke sessions! Stop by the booth to get your hands onĀ AggretsukoĀ before anyone else with two convention exclusives - tees in adult unisex sizes and a custom New Era cap. TheĀ Aggretsuko SnapchatĀ lens will also make its debut to coincide with Comic-Con.
  • GudetamaĀ - everyone's favorite lazy egg will be returning to Comic-Con International: San Diego with exclusive convention merchandise including a custom New Era cap and adult tee, as well as theĀ GudetamaĀ Re-Ment Collectible Blind Box Breakfast Set, featuring one of eightĀ GudetamaĀ miniature breakfast settings.
  • hello sanrioĀ - Sanrio's new multi-character brand made its debut at Comic-Con International: San Diego last year, and brings Sanrio character favorites together for the first time in a fantastical, immersive world filled with fun, friendship and big smiles. Convention exclusives include a limited edition 9-piece enamel pin set, a supercute school bus duffle bag re-issue from last year's sold out collection, and an adult unisex tee.
  • Hello KittyĀ - the global icon returns to the convention with select styles from the newly launchedĀ Hello Kitty x Crap EyewearĀ collection. The sunglasses will also be available for purchase at the booth as well as at sanrio.com and crapeyewear.com. Fans can also findĀ Hello KittyĀ New Era cap exclusive re-issue design that originally launched in 2014.
  • Ai-tatA Tote BagsĀ - continuing in their role as purveyors of authentic Japanese culture, Sanrio will debut theĀ Ai-tatAĀ tote bag. Already a massive hit and streetwear trend in Japan, and previously unavailable in the U.S., theĀ Ai-tatAĀ bag is a tote bag featuring a clear vinyl front ā€œpocketā€ panel that invites fans to celebrate their fandom and show off their style and favorite possessions. Sanrio will offer three designs -Ā Hello Kitty,Ā GudetamaĀ andĀ Aggretsuko. The bags will include a 4 piece ā€œstarter packā€ of product to begin the customization process.
  • PyoconoruĀ - these irresistibly cute hanging mini plushes are another pop culture import from Japan. The pyoconoru petite plush are a supercute collectible accompaniment to your desk, shelf or anywhere that their sweet little backsides can hang over the ledge. Collect all characters includingĀ Hello Kitty,Ā Keroppi,Ā My Melody,Ā Gudetama,Ā Pochacco,Ā Badtz-Maru,Ā CinnamorollĀ andĀ Pompompurin.

In addition, limited edition Comic-Con products will be featured in the following partner booths:

  • Toynami (Booth #3229):Ā Sonic the Hedgehog is back again withĀ Hello Kitty! Head to the Toynami booth for convention exclusive Blue MetallicĀ Sonic x Hello KittyĀ plush, as well as an assortment of additionalĀ Sonic x SanrioĀ figures and plushes available for purchase.
  • Bandai (Booth #3545):Ā The Bandai booth will have collectible figurines from Bluefin and Tamashii Nations available for purchase, featuring FigureArts Zero and Chogokin figures ofĀ Hello KittyĀ andĀ My Melody.
  • The Loyal Subjects (Booth #4951):Ā The designer art and collectible toy brand is featuringĀ GudetamaĀ in a selection of Blind Box figure sets. Each box features a surprise pose of the lazy egg - eight figures in all. And available starting Friday at 11AM, a collectible goldenĀ GudetamaĀ figurine, stamped with Comic-Con 2017.
  • Underground Toys (Booth #5245):Ā Underground Toys will offer a convention exclusive Pinache style porcelain mug featuring a modern-futuristicĀ Hello KittyĀ geometric design.
  • tokidoki (Booth #5145):Ā tokidoki and Sanrio continue their partnership, offering kawaii inspired convention premieres. A selection of men's and women's tees and hoodies will be available featuringĀ Hello KittyĀ andĀ Gudetama.

The fun doesn't exist just solely inside the convention center! Be on the lookout for theĀ AggretsukoĀ street team, roaming the convention grounds and downtown San Diego, passing out collectibleĀ AggrestukoĀ flyers and lanyards - the perfect accessories to yourĀ Aggretusko SnapchatĀ lens selfies!

About Sanrio
Sanrio is the global lifestyle brand best known for pop iconĀ Hello KittyĀ®, who recently celebrated her 40th Anniversary. Home to many endearing characters includingĀ ChococatĀ®Ā My MelodyĀ®,Ā Badtz-MaruĀ® andĀ KeroppiĀ®, Sanrio was founded on the 'small gift, big smileĀ®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visitĀ www.sanrio.comĀ andĀ www.facebook.com/hellokitty.

Media requests:Ā Orsi Public Relations
Dyann Hawkins/Riley Garden (323)874-4073
dyann@orsipr.com/riley@orsipr.com