Sanrio Announces Year-Long Partnership with Tanaka Farms

Hello Kitty and friends bring fun to educational experiences at Orange County, CA farm

Sanrio, Inc. will launch a unique partnership with Irvine, CA, based Tanaka Farms for a year-long collaboration of all things healthy and supercute. Hello Kitty and Sanrio friends including Keroppi, Chococat, My Melody and Pochacco, will become ambassadors to the farm, starting with the kick off of Tanaka Farms' Pumpkin Patch. Since 1940, Tanaka Farms has been a staple of the community, a working farm dedicated to providing families with quality produce and educational experiences.

"Tanaka Farms welcomes Sanrio into the family and we look forward to a year of farming with Hello Kitty and Sanrio friends," said Glenn Tanaka, Owner of Tanaka Farms.

The collaboration between Sanrio and Tanaka Farms builds on Sanrio's mission of cultivating unique lifestyle experiences that touch every aspect of their fan's lives. Hello Kitty and Sanrio friends will be incorporated into the educational programming provided by Tanaka Farms, teaching visitors of all ages the importance of healthy eating, as well as sustainability, responsible farming and agriculture, all while supporting their local community. Hello Kitty, Keroppi, Chococat, My Melody and Pochacco will be integrated into photo ops throughout the farm as well as daily activities and seasonal celebrations throughout the year. A limited edition collection of commemorative Sanrio ♥ Tanaka Farms merchandise will also be available for purchase at the Farm's Market Stand.

"As a lifestyle brand, Sanrio strives to bring unique and meaningful experiences to our fans," says Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. "Tanaka Farms' goal of cultivating community aligns perfectly with Sanrio's mission of fostering social communication. We look forward to working on year-round programing so that fans of all ages can enjoy each season at the farm with their family and friends."

The partnership kicks off September 30th with the opening of Tanaka Farms' Pumpkin Patch. Attendees can purchase admissions for the pumpkin patch, wagon rides around the farm, petting zoo and the Corn Maze or pick vegetables in the U-Pick veggie garden. The Fall Harvest Festival, including games and activities, will take place every weekend during the month of October. There will also be a Halloween event with a Sanrio Costume Contest on October 28th as part of Tanaka Farms' famed fall celebration - along with appearances by Hello Kitty.

The Sanrio collaboration continues with the Christmas Tree Farm during the holiday season, followed by strawberry picking in the spring and a melon celebration in summer 2018. Together, Sanrio and Tanaka Farms are creating unique and memorable experiences for Sanrio fans of all ages.

About Tanaka Farms
Tanaka Farms is a family owned working farm which has been part of the rich fabric of Orange County farming history since 1940. Today this 30 acre gem in the heart of Irvine, CA, Tanaka Farms offers attracts over 100,000 guests per year for seasonal farm tours, visits to the Market Stand, Community Supported Agriculture (CSA) programs, and special events. For more information, please visit

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit and


Media requests: Orsi Public Relations
Dyann Hawkins/Kelly Fitzpatrick (323)874-4073