Hello Kitty® says aloha to Waikiki SPAM JAM® Festival
Popular Sanrio character to join fans and foodies at unique Waikiki street festival
Sanrio and its beloved pop icon Hello Kitty will join in on the food, fun and live entertainment at the 14th Annual Waikiki SPAM JAM® Festival. This marks Hello Kitty's first special guest appearance at the event, which takes place on Saturday, April 30, 2016, along Kalakaua Avenue from 4 to 10 p.m., in celebration of the local favorite luncheon meat, SPAM®.
"Hello Kitty's popularity and avid fan base is a perfect match for Hawaii's love of SPAM®," said Barbara Campbell, Waikiki SPAM JAM® co-founder and vice president of retail leasing and development at Outrigger Enterprises Group. "Outrigger is thankful for the opportunity to collaborate with Hormel and Sanrio on this beloved community event, and we know Hawaii residents and visitors are just as excited as we are to meet Hello Kitty at this year's Waikiki SPAM JAM®."
Festival attendees will have the opportunity to take photos with Hello Kitty and Spammy™, as well as enjoy a selection of delicious SPAM® dishes prepared by local restaurants, purchase SPAM® merchandise, island arts and crafts, and enjoy live music on two entertainment stages. Limited-edition Hello Kitty Spam Musubi Kits will also be available for purchase at the fun, family-friendly event. Hormel and Sanrio teamed up to debut the musubi kits in 2014 to celebrate Hello Kitty's 40th Anniversary.
Introduced in 1937 by Hormel Foods, more SPAM® is consumed per person in Hawaii than any other state in the United States. Approximately 25,000 guests and visitors are expected to attend the unique street festival this year. Admission to the event is free, and all proceeds generated benefit the Hawaii Foodbank and other local charities, including the Waikiki Community Center and Visitor Aloha Society. Since its inception, the Waikiki SPAM JAM® Festival has raised more than $100,000 and collected nearly 27,000 pounds of canned goods to support the Hawaii Foodbank.
To stay up-to-date with the latest details of this year's Waikiki SPAM® JAM Festival: visit SPAMjamhawaii.com or join the Waikiki SPAM® JAM social community on Twitter: @SPAMjam or Instagram: @waikikiSPAMjam.
About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately held leisure lodging, retail and hospitality companies operating in the Asia Pacific, Oceania and Indian Ocean regions. As part of its unique hospitality offering, the values-based company extends exceptional hospitality and authentic cultural experiences, incorporating local traditions and customs into the guest experience at each of its properties worldwide. Guided by more than 68 years of family leadership, Outrigger runs a highly-successful, multi-branded portfolio of hotels, condominiums and vacation resort properties, including Outrigger® Resorts, OHANA® Hotels by Outrigger®, Hawaii Vacation Condos by Outrigger®, Embassy Suites®, Holiday Inn®, Best Western®, Wyndham Vacation Ownership® and Hilton Grand VacationsTM. Currently, Outrigger operates and/or has under development 40 properties with approximately 9,000 rooms located in Hawaii (Oahu, Maui, Kauai, Hawaii Island); Guam; Fiji; Thailand; Mauritius; Maldives; Vietnam; and Hainan Island, China. For online information, log on at www.outriggerenterprisesgroup.com and www.outrigger.com.
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Nancy Daniels, APR, Director of PR 808-921-6839
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Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.