Sanrio Announces Arrival of Hello Kitty Mini Cafe at Santana Row in San Jose, CA

Sanrio Announces Arrival of Hello Kitty Mini Cafe at Santana Row in San Jose, CA

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, announces the opening of a new Hello Kitty Mini Cafe location in Northern California at Santana Row in San Jose, CA. The Hello Kitty Mini Cafe will provide guests with delicious treats in a fast-casual setting, inviting them to conveniently pop in & out in the midst of their busy shopping trips. The Hello Kitty Mini Cafe is slated to open to the public on Friday, June 22 at Santana Row (specifically within the Park Valencia location) in San Jose, CA and is the first Northern California location for the brand. Grand opening festivities are scheduled to run through Sunday, June 24. The grand opening will include daily giveaways including complimentary beverages and a small gift with purchase for the first 50 customers.

The Hello Kitty Mini Cafe will offer sweets for Sanrio fans of all ages. Customers will be welcomed into a highly engaging space featuring modern design, bold character graphics, and tempting display cases teeming with goodies made fresh daily.

"We have seen great success and high demand from fans of all ages enjoying the Hello Kitty Cafe Truck, Pop-Up Container and Mini Cafe concepts," said David Marchi, Vice President of Brand Management and Marketing at Sanrio. "We are expanding the Cafe concept further with additional locations and formats to bring the experience to our Bay Area fans. Santana Row is the perfect location to debut our newest Cafe extension to offer supercute and delicious treats to Northern California."

The supercute menu will feature delectably adorable pies, tarts, cookies, pastries and cakes; signature menu items similar to those offered at the Hello Kitty Cafe Pop-Up Container that recently relocated to the Fashion Valley Shopping Center in San Diego, CA in May 2018. In addition, the Hello Kitty Mini Cafe will serve up a variety of hot and cold beverages; as well as collectible Hello Kitty Cafe merchandise including t-shirts and mugs. The menu will evolve seasonally to offer freshness and newness to fans.

Sanrio's additional Hello Kitty Cafe endeavors include the Hello Kitty Cafe Truck, which made its debut in November 2014; and the Hello Kitty Cafe Pop-Up Container at the Fashion Valley Shopping Center in San Diego, CA. The trucks cruise across the country, charmingly satisfying the appetites of Sanrio fans nationwide. A second Hello Kitty Cafe Truck was introduced in February 2017 to serve East Coast fans. Stay tuned for more Hello Kitty dining formats in the future.

"There has been tremendous anticipation for the iconic Hello Kitty Mini Cafe to arrive in San Jose," adds Collette Navarrette, Director of Marketing at Santana Row. "We're proud that the Hello Kitty Mini Cafe experience will be coming to Santana Row for Hello Kitty fans across Northern California to enjoy."

Fans can stay up-to-date on grand opening festivities and events at the mini cafe, as well as with Hello Kitty Cafe Truck appearances, by following the Hello Kitty Cafe on Facebook, Instagram & Twitter and visiting the Hello Kitty Cafe website.

About Santana Row
Offering 1.7 million square feet of retail, office, hotel and residential, Santana Row is located in San Jose, California; the hub for high-tech innovation and development. Featuring 615 luxury rental homes, 219 privately owned condos, 376,000 square feet of office space, over 50 shops, 30 restaurants, a boutique hotel and a movie theatre. Santana Row is a property of www.federalrealty.com (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visit www.santanarow.com.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including depar™ent, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Sanrio
Meghan Patke | Lisa Strangis (323) 377-7210
meghan@moderncurrencypr.com/lisa@moderncurrencypr.com

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