Sanrio Partners With Parklane Dental

Sanrio Expands Experiential Licensing with Southern California’s Parklane Dental

Hello Kitty & Friends Help Make the Trip to the Dentist A Lot Cuter

Sanrio is expanding their exciting experiential licensing program by partnering with Los Angeles-based Parklane Dental on the first ever dental office in the U.S. to feature Hello Kitty and Friends. The concept of experiential licensing is common practice for the global lifestyle brand throughout Asia, with their pop icon Hello Kitty greeting visitors in a myriad of locations including amusement parks, hotels, pop-up grocery stores, and a maternity hospital, as well as airports and airplanes through their partnership with EVA Air. These partnerships build on Sanrio’s mission of cultivating unique lifestyle experiences that touch every aspect of their fan’s lives.

“Sanrio’s mission is to build authentic connections with our consumers through our characters and experiences,” said Maureen Bergmueller, Sr. Vice President of Marketing and Brand Management at Sanrio, Inc. “The expansion of our experiential licensing initiatives allows us to provide meaningful touch points for the brand. We look forward to launching our partnership with Parklane Dental for the first ever Sanrio themed dental office in the U.S. market with services that can be offered to fans of all ages.”

Parklane Dental’s Hello Kitty and Friends themed office is located just outside of Los Angeles in Temple City and is sure to help patients feel at ease during trips to the dentist. The experience begins the moment you walk through the doors and into the lobby decorated with playful artwork featuring Hello Kitty, Gudetama, My Melody, Chococat, Badtz Maru, Little Twin Stars, Keroppi, Pochacco, and Pompompurin as dentists and hygienists with toothbrushes, dental floss and other adorable props. Individual Hello Kitty & Gudetama treatment rooms are decorated with the supercute characters appearing throughout the room to soothe patient’s nerves. Treatment rooms are available to patients on a first-come, first- serve basis and are based on scheduling availability for the day.

“Welcoming Sanrio to our family, Parklane Dental strives to bring an exciting yet comfortable dental experience to our patients,” says Dr. Eric To, the founder of Parklane Dental. “With Hello Kitty and her friends, our team hopes to foster a community where our patients of all ages can enjoy their stay here as a part of an educational and memorable experience. Our goal is to create a fun and relaxing environment where patients can visit Hello Kitty and her friends to learn how to brush with My Melody, to floss with Little Twin Stars, and to rinse with Keroppi!”

In keeping with Sanrio’s ‘small gift, big smile’ philosophy, a small gift awaits each patient at the conclusion of their dental appointment. There is no extra charge for the Hello Kitty and Friends experience. For more information and to book appointments, please visit:

The program with Parklane Dental joins experiential partnerships with Energy Karaoke and Tanaka Farms. With two locations in Southern California, Energy Karaoke offers Hello Kitty, Gudetema and Aggretsuko themed karaoke rooms and foods; Tanaka Farms in Irvine, CA, focuses on programs to promote healthy eating and community support, while educating on sustainability, responsible farming, and agriculture.

About Parklane Dental
Parklane Dental was founded by Dr. Eric To with the philosophy of “Where Beautiful Smiles Begin” by providing exceptional patient service through excellent clinical result. Parklane Dental has been nationally recognized for its modern design with an up-to-date dental facility that utilizes the latest technology such as dental laser, 3D x-ray imaging, and digital impression. Our dental team serves patients of all ages and provides family and pediatric dentistry, orthodontics (braces), oral surgery and dental implants, and exceptional cosmetic dentistry. As the proud provider of “Give Kids A Smile” program in San Gabriel Valley, Dr. Eric To leads his dental team each year to visit and educate thousands of kids on oral hygiene throughout local schools and community programs.

About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including ChococatTM, My Melody TM, Badtz-Maru TM, Keroppi TM, Gudetama™ and Aggretsuko™. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit and follow on Facebook, Instagram and Twitter.