Sanrio Launches Redesigned Website

Supercute look. Supercute changes. Supercute site.

Sanrio, the global lifestyle brand recognized worldwide for its universally beloved pop icon Hello Kitty, has made a host of changes to its heavily trafficked website, resulting in a modernized, overall improved and supercute online experience.

As the company's family of adored characters has grown in recent years, so too have daily Sanrio website visits. While staying true to its signature colorful and unique design elements, the Sanrio website has been reimagined using updated visuals, robust content and streamlined navigation - a combination that the company's loyal fan base will find both inviting and user-friendly. Specific website enhancements include:

  • Elevated brand experience - Branded content will have a new place on the improved homepage and will be showcased for all to enjoy, in addition to the breadth of lifestyle products offered to fans of all ages.
  • Connecting with fans - A new blog entitled “Sweet Happy News” will feature curated branded content, news and updates. Fans can engage with posted content, leave comments and interact with others in the Sanrio fan community.
  • Highlighted character portfolio - Not only is the website more visually appealing, it also reflects fans' desire to integrate Sanrio's portfolio of characters into their daily lives. Beloved characters of the past, present and future are all featured throughout the website and fans will delight in seeing their favorites.
  • Shopping made simple - The addition of a new “Shop” tab will take visitors directly to Sanrio's online store where products are presented free of competing content. The shopping experience has also been enhanced with the addition of a consumer-driven product review section and simplified yet still secure checkout flow.
  • Improved device accessibility - Tech-savvy Sanrio fans can now access the website across multiple digital devices - including desktops, laptops, tablets, and smartphones.
  • Powerful search feature - Visitors can now search both the website's content as well as product descriptions.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and

Media requests: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323)874-4073