Sanrio Celebrates 45th Anniversary of Hello Kitty, Launches Hello Kitty Friends Around the World Pop-Up Tour

Sanrio Celebrates 45th Anniversary of Hello Kitty, Launches Hello Kitty Friends Around the World Pop-Up Tour

Since her debut in Japan in 1974, Hello Kitty has inspired generations of people around the world with her positive message of friendship and kindness. In celebration of the pop icon’s 45th anniversary, Sanrio, the parent company of Hello Kitty, will launch a pop-up experience that will immerse fans in Hello Kitty’s world of happiness, friendship and fun.

Starting in Los Angeles on September 20, 2019, the Hello Kitty Friends Around the World Tour pop-up experience will be a fully immersive, multi-sensory, walk-through tour that takes guests around the globe with Hello Kitty and her friends. The 10,000 square foot pop-up transports visitors into Hello Kitty’s world and embarks them on a journey within the experience to London, Paris, New York, Honolulu and Tokyo. Additional tour cities within the U.S. to be announced later this year.

The Hello Kitty Friends Around the World Tour experience will include:

• A commemorative passport, boarding pass and Hello Kitty crown upon entrance.
• Five rooms, each dedicated to a unique destination special to Hello Kitty, where guests receive a travel stamp for their passport.
• A playful interaction and sensory experience at each destination, in which fans can see, hear, touch, smell and feel Hello Kitty’s world.
• Access to the ‘Baggage Claim’ gift shop where a selection of exclusive merchandise is available, as well as special collaborations with Girl Skateboards, Herschel Supply Co. and Levi’s.

What: Hello Kitty Friends Around the World Tour
When: September 20 – October 20, 2019
Where: LA Plaza Village 555 N. Spring Street, Los Angeles, CA 90012

The Hello Kitty Friends Around the World Tour will include opportunities for fan photos, small gifts, interactive moments and spontaneous events to honor Hello Kitty from 1974 to Forever. Tickets are timed to a walk-through tour and range from $22-50, with free admission for children under three years old. Tours will operate Monday through Wednesday 11am-8pm, Thursday and Friday 11am-10pm, Saturday 10am-10pm and Sunday 10am-8pm. Find out more and purchase tickets at www.HelloKitty45.com.

About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including ChococatTM, My Melody TM, Badtz-Maru TM, Keroppi TM, Gudetama™ and Aggretsuko™. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter.

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