ColourPop Cosmetics Partners with Sanrio for a Limited-Edition Hello Kitty and Friends Collection


ColourPop Cosmetics Partners with Sanrio for a Limited-Edition Hello Kitty and Friends Collection

The affordable beauty brand unveils a Hello Kitty and Friends mix and match holiday collection

LOS ANGELES, Calif. (December 4, 2020) – ColourPop Cosmetics has partnered with global lifestyle brand Sanrio® to create an exclusive beauty collection just in time for the holidays. The two brands partnered for the first time in 2016 and have been friends ever since.  Sanrio was ColourPop’s first lifestyle brand collaboration and the two are coming together again in celebration of Sanrio’s 60th Anniversary. ColourPop’s new festive collection is inspired by Sanrio’s characters including global icon Hello Kitty® and all the fun and sparkle of the holiday season.

The assortment includes a variety of cosmetics and colors to create a wide range of makeup looks. The covet worthy multi-character designs include branded packaging, shades and product names.

Grab your comfy coat, we’re having a snow day with Hello Kitty and Friends! The full lineup features:

  • Snow Much Fun Palette: This nine-pan palette is a flurry of fun. Featuring three color stories in soft, coral, icy lavender and petal pink to create supercute monochromatic looks.
  • Snow Cute Glitter Gel Mini Kit: Add some sparkle with four new mini Glitterally Obsessed Glitter Gels in the range of pastel, oral, and vibrant shades! These unique multidimensional glitters add a fun pop to your wintry look!
  • Big Surprise LUX Gloss Trio: Treat yourself with a sweet trio of nourishing LUX Glosses. Featuring a range of three unique shades, this cushiony formula is the perfect way to add shine and hydration to your snowy look!
  • Snow kissed Kip Care Kit: Prep and nourish your lips with yummy Peppermint Cookie Lippie Scrub and Lip Mask! Exfoliate and soften lips with this minty vanilla scrub and lock in moisture with the matching Lip Mask.
  • Blushes: Get the perfect snow flushed look with these sweet mirrored Blush Compacts.


“We’re excited to join forces with ColourPop Cosmetics for this supercute winter wonderland collection perfect for holiday gifting,” said Jill Koch, SVP of Sales and Business Development at Sanrio, Inc.  “Our fans will love the option to mix and match different items from the assortment to create their ultimate holiday makeup looks inspired by Hello Kitty and Friends.” 

The Hello Kitty and Friends x ColourPop holiday collection will officially be available to purchase on on December 4 and on December 6. Products range from $9 to $98.


About Sanrio®:

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.


About ColourPop:

ColourPop was founded in 2014 by Seed Beauty and prides itself on creating a collection of
cruelty free and wallet friendly cosmetic products that include a wide variety of shades. A true
Southern California brand, ColourPop is inspired by the latest trends whether it’s off the runway, on the streets of LA, or even off social media. ColourPop has an innovative approach to consumer engagement and communication and has collaborated with multiple up and coming bloggers and influencers. The brand launched exclusively with its e-commerce site in May of 2014.