Sanrio and MakeupDrop Partner to Create the Cutest Silicone Beauty Applicators

Global lifestyle brand Sanrio has teamed up with MakeupDrop, maker of the original silicone beauty applicator, to create two supercute versions of the unique, eco-friendly beauty tool. The signature applicators feature adorable artwork from pop culture icon Hello Kitty and fan-favorite lazy egg Gudetama - and are available for purchase starting today.

These teardrop-shaped applicators are the essential tool to evenly apply and perfectly blend your foundation to create a flawless filter-like finish. The multi-functional applicator can also be used for the application of lip stains, cream eyeshadows and any skincare products. The MakeupDrop x Hello Kitty and MakeupDrop x Gudetama will retail for $20; and will be available for purchase at, and at select Sanrio stores, as well as Bloomingdale’s and Revolve.

About MakeupDrop
MakeupDrop is the original silicone beauty applicator. Our goal is to eliminate product waste and provide a hygienic alternative to beauty application. A truly versatile device, MakeupDrop is the perfect tool to apply moisturizers, masks, serums, foundation, concealer, blush, and many more! We are here to bring the change the beauty world needed. #beautybetter

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including depar™ent, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit and

Media requests: Sanrio
Dyann Hawkins/Xochil Rincon (323) 874-4073