Sanrio and Chan Luu Partner on Exclusive Hello Kitty® Jewelry Collection

Sanrio, Inc., the global lifestyle brand best known for pop icon Hello Kitty, and Chan Luu, the renowned jewelry designer recognized for her popular handmade wrap bracelets, have come together to launch an exclusive collection of handmade jewelry adorned with the famous pop icon. Launching for Summer 2014, the collection will fuse the iconic, supercute style of Hello Kitty with Chan Luu’s signature combination of organic shapes, natural materials and handmade construction to offer a unique collection of bracelets and necklaces for fans of both brands to enjoy.

The Hello Kitty x Chan Luu collection will feature a range of Chan Luu’s trademark styles, including wrap bracelets, cuffs and layering necklaces with select pieces accented by Swarovski crystals, fine lace, semi-precious stones and sterling silver Hello Kitty charms. The collection will also feature a soft & elegant color palette and will retail from $80 for a single bracelet to $208 for a 5-wrap bracelet. Available in stores & on-line in August, the collection can be purchased at,, and select retailers nationwide. The collection will also be available in Japan at the Chan Luu Aoyama store as well as select Japan retailers in early September.



About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and

About Chan Luu
Chan Luu is a designer of jewelry, accessories, and ready to wear. Originally from Vietnam, she launched her first women’s accessories collection in the United States in 1996, marking the start of Chan Luu, Inc. Chan Luu’s trademark is her artistic ability to combine organic shapes with contemporary ideas. In 2001, Chan designed the first wrap bracelet which has been a staple in her seasonal jewelry collection for over a decade, becoming a popular style worldwide. Chan’s passion is to create jewelry, accessories and apparel that are unique, wearable, handmade, and most of all inspired by cultures from around the world. Her pieces have been featured in the top fashion magazines and have adorned Hollywood’s hottest celebrities.

Press Contact:
Orsi Public Relations Dyann Hawkins/Sarah Danley (323)874-4073

Press Contact:
Chan Luu Contact: Annika Kusion (213) 624-0856