KURA SUSHI USA AND SANRIO® LAUNCH HELLO KITTY AND FRIENDS X KURA SUSHI BIKKURA PON PRIZE COLLECTION

IRVINE, CA - July 1, 2021 - Kura Sushi USA, Inc., a technology-enabled Japanese restaurant concept known for its revolving sushi bars, is thrilled to release the limited edition Hello Kitty and Friends x Kura Sushi Bikkura Pon collection in collaboration with global lifestyle brand Sanrio®.

Available exclusively at Kura Revolving Sushi Bar restaurants in the U.S., the Hello Kitty and Friends x Kura Sushi Bikkura Pon prize collection includes can badges, acrylic keychains and microfiber cloths that feature beloved Sanrio characters Hello Kitty®, Badtz-Maru™, Gudetama™, Pochacco™ and My Melody™. Kura Revolving Sushi Bar guests will receive a single Hello Kitty and Friends x Kura Sushi Bikkura Pon prize for every fifteen green and red plates purchased. This prize collection is also available for purchase online at https://order.kurasushi.com for $2.50 each.

Fans can find the Hello Kitty and Friends x Kura Sushi Bikkura Pon prize collection exclusively at Kura Revolving Sushi Bar restaurants in the U.S. starting July 1st until supplies last. Prize availability may differ by location. From July 1st until supplies last, Kura Revolving Sushi Bar will also be giving away a limited quantity of Hello Kitty and Friends x Kura Sushi lunch bags with every $60.00 purchase made in-store, excluding tax and tip—the perfect gift for any Sanrio fan.

The Bikkura Pon Prize System is an integral part of Kura Sushi USA’s innovative and tech interactive dining experience and is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant that are connected via sensors. The touch panel registers the number of green and red plates dispensed into the plate disposal slot. After every five plates inserted, a short animation will play on the touch panel and after every fifteen plates inserted, a prize will be dispensed from the prize machine.

For all press inquiries, please contact Lauren Murakami at Kura Sushi USA, Inc. at l.murakami@kurausa.com.

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About Kura Sushi USA, Inc.

Kura Sushi USA, Inc. is a technology-enabled Japanese restaurant concept with 32 locations in nine states and Washington DC. The Company offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with over 450 restaurants and 35 years of brand history. For more information, please visit https://kurasushi.com and follow on Facebook @kurasushiusa, Instagram @kurasushi_usa, Twitter @kurasushi_usa and TikTok @kurasushiusa.

About Sanrio®:

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.