Sanrio® and Plan Check Kitchen + Bar Reunite for Gudetama™ Promotion and Menu from October 30 - November 29, 2015

Sanrio and Plan Check Kitchen + Bar are teaming up once again - this time to feature Gudetama, the lazy egg. The global lifestyle brand best known for pop icon Hello Kitty, and the hip L.A. neighborhood restaurant that specializes in modern takes on American comfort food, have partnered on an exclusive promotion for the newest member of the Sanrio family.

Starting October 30th and running through November 29th, Gudetama will take over all three locations of Plan Check Kitchen + Bar in the Fairfax, Sawtelle, and Downtown neighborhoods of Los Angeles. A specially developed Gudetama-inspired menu featuring a variety of egg dishes has been created by Executive Chef Ernesto Uchimura. The multi-course menu will include a crispy blanket egg, soy sauce egg, spicy pork belly sausage and miso aioli to start; followed by Gudetama sliders (two beef sliders sunny fried quail egg, cheese two ways, bacon two ways, ketchup leather & hot sauce), a chocolate custard pudding, an apricot thumbprint cookie and an orange-ginger egg cream soda.

The multi-course Gudetama x Plan Check menu will be available for $39 and will come with a limited edition Gudetama t-shirt. Gudetama will also make special restaurant appearances throughout the month.

Plan Check Kitchen + Bar and Sanrio first collaborated in late 2014 on a Hello Kitty®-inspired menu as part of Hello Kitty's Hungry Hunt - a promotion in celebration of the pop icon's 40th Anniversary. Hello Kitty's Hungry Hunt drew fans all over the city of Los Angeles, to scoop up Hello Kitty-themed food items.

Social Media: #gudetamaXPlanCheck

Los Angeles-based neighborhood restaurant Plan Check Kitchen + Bar serves modern takes on American comfort food by Executive Chef Ernesto Uchimura in a small-plates format, alongside innovative cocktails, premium whiskeys, and craft beers in a sleek yet inviting contemporary industrial space. Plan Check derives its name and décor inspiration from the City of Los Angeles Department of Building & Safety—located next door to the original location on Sawtelle Boulevard. Plan Check's three neighborhood establishments are located at 1800 Sawtelle Blvd Los Angeles, CA 90025; 351 N. Fairfax Ave. Los Angeles, CA 90036; and 1111 Wilshire Blvd. Los Angeles, CA 90017. For more information please call (310) 444-1411 or visit, Instagram, Twitter, or Facebook.

Media requests: Plan Check Kitchen + Bar Contact
Meghan Patke/Ali Stanley (323)871-1151

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and

Media requests: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323)874-4073