Hello Kitty Announces Mattel Collection as Part of Supercute Winter Lineup

     

    Hello Kitty Announces Mattel Collection as Part of Supercute Winter Lineup

    Leading global toy brand celebrates the holiday season by incorporating Sanrio’s iconic characters for a nostalgic line

    LOS ANGELES, Calif. (December 3, 2020) – Sanrio, the global lifestyle brand, has partnered with Mattel, the global toy brand, to launch a Mattel toy and accessory collection featuring popular characters - Hello Kitty®, My Melody™ and Badtz-Maru™ available now at Amazon and Walmart.

    This never-before-seen collection taps into nostalgia and includes a supercute doll line, featuring fun characters with fantastical touches and fashion accompanied by Hello Kitty and Friends for even more storytelling opportunities; playsets with fan favorite characters; surprise elements; fun collectibles; and must-have stationery for all Hello Kitty and Sanrio fans. ​

    Highlights from the collection include:

    • Sanrio Double Dippers: Sanrio® Double Dippers™ collectible sets are filled with sweet surprises. Each set includes 1 Hello Kitty® figure, 1 removable hat accessory, and 1 donut or cake accessory
    • Hello Kitty and Friends Éclair Doll: Éclair™ doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, Hello Kitty.
    • Hello Kitty and Friends Stylie™ Doll: Stylie™ doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and bow headpiece to match her bestie, My Melody.
    • Hello Kitty and Friends Jazzlyn™ Doll: For fashion play, Jazzlyn™ doll comes dressed in trendy clothes and accessories like glittery high-top sneakers, a vinyl skirt, and headpiece to match her bestie, Badtz-Maru.
    • Hello Kitty and Friends Minis Hamburger Diner Playset: Savor the fun with this Hello Kitty® Hamburger compact loaded with fun surprises.
    • Hello Kitty and Friends Minis Tea Party Playset: Pinkies up for this Hello Kitty® Tea Party compact filled with surprises.
    • Hello Kitty and Friends Minis Beach Pencil Playset: Make a splash with this Hello Kitty® Watermelon beach-themed pencil box set that features a playset, storage, and stationery supplies.
    • Hello Kitty and Friends Minis Carnival Pencil Playset: This Hello Kitty® Candy Carnival pencil box set features a playset, storage, and stationery supplies.
    • Hello Kitty Plush: Made with soft fabrics and at 8-inches tall, she's the perfect size for take-along play.
    • Sanrio Surprise Stamper: These Sanrio® Surprise Minis collectibles are triple the fun, with 8 to collect. Each figure is a self-stamper, pencil-topper, and keychain.

    “This collection offers Sanrio fans a whole new way to experience the brand in a fun and entertaining way,” said Jill Koch, SVP of Sales and Business Development at Sanrio, Inc. “Over the past 60 years, Sanrio has cemented a legacy built on the foundation of Small Gift, Big Smile and this collection with Mattel encompasses that so well.”

    The Mattel x Hello Kitty and Friends line evokes Sanrio’s heritage, while tapping into emerging trends – like color reveal surprise, encouraging fans of all ages to play in new ways, collect them all, accessorize, and gift just in time for the holidays.

    Fans can find this special collection currently from Walmart and Amazon ranging from $3.99 to $19.99, on December 3.

     

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    About Sanrio®

    Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.

     

    About Mattel

    Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.