Sanrio Launches New Hello Kitty Wines and Varietals For Summer, Now Available in More Grocery and Retail Locations Across 45 States in the U.S.

Sanrio Launches New Hello Kitty Wines and Varietals For Summer, Now Available in More Grocery and Retail Locations Across 45 States in the U.S.

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, announces the expansion of their popular Hello Kitty Wines portfolio. The highly sought-after wine collection now includes two new varietals, and the complete line-up is widely distributed across more grocery stores and retailers in the U.S. market. The wines are also available online at hellokittywines.com and can be shipped to 45 states across the country.

Debuting this Summer are new varietals of Hello Kitty Prosecco and Hello Kitty Pinot Grigio, joining the exclusive range of Sanrio's wines, now totaling seven different varieties. The complete wine portfolio includes an award-winning Pinot Noir (recipient of the prestigious Vinitaly 5 Star Wines award in 2017 and rated 90 points by James Suckling), a "Sweet Pink" blend, Sparkling Rosé, Pinot Nero Vinified in White, as well as a special edition Sparkling Rosé with limited edition packaging. The timely Summer release of the new Prosecco and Pinot Grigio gives adult fans a reason to enjoy light and refreshing wines with Hello Kitty all season long.

The distribution of Hello Kitty Wines currently includes grocery chains and specialty wine retailers across the country. Supermarkets include Albertsons, Pavilions and Vons locations, in California, Safeway in California and Hawaii, as well as Japanese specialty markets Mitsuwa Marketplace, Marukai and Nijiya Market. All Whole Foods locations in Oregon will begin to carry Hello Kitty Wines as of early October 2018.

Among the specialty retail locations selling Hello Kitty Wine are BevMo, Total Wine & More in California and Nevada, Spec's Wine, Spirits & Finer Foods in Texas, plus hundreds of independent wine stores around the country.

Fans can stay up-to-date on where they can find Hello Kitty Wine in their local area by visiting hellokittywines.com.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Sanrio
Meghan Patke | Lisa Strangis (323) 377-7210
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