Sanrio's Newest Sensation Aggretsuko Is Bringing Her Rage to San Francisco

Who: Aggretsuko, Sanrio's Newest Character

What: DEN OF RAGE Experiential Pop-Up Shop

When: Opens Friday, July 20 through Tuesday, July 31 Daily Hours - 11 AM - 7 PM

Where: TOTO Concept 190 @ 190 King Street, San Francisco

Fans are buzzing over Sanrio's newest sensation Aggretsuko, a progressive new character with her own successful self-titled Netflix series that follows her struggle to cope with everyday workplace frustrations. Netflix just announced the highly anticipated second season of Aggretsuko for global release in 2019. The generally sweet and mild-tempered Aggretsuko can only find solace after work at a nearby karaoke bar where she vents through private heavy thrash metal karaoke sessions and beer! Her workday woes and coping skills are uber-relatable and have made her the new mascot for millennials...and anyone with a job that sometimes pushes them to the limit.

Following a successful run in Los Angeles, Aggretsuko's DEN OF RAGE is coming to San Francisco on Friday, July 20th! The immersive retail pop-up shop experience will take over TOTO Concept 190, an experiential WASHLET Studio (across the street from AT&T Park) and transform into Aggretsuko's raging world for two weeks. Fans can access interactive, shareable photo environments - including her overcrowded desk and the karaoke bar where she lets off steam after work. Other elements include:

- A special appearance and signings by Yeti, the creator of Aggretsuko, who is traveling from Tokyo for opening day - Friday, July 20th
- Special gift with purchase - AND gifts daily for the first 50 customers at the space
- Unique giveaways throughout the day
- Exclusive San Francisco-themed designs, event only merchandise AND limited edition Aggretsuko merchandise from Japan
- Claw machine with special edition Aggretsuko plush
- Aggretsuko appearances for photo ops on Fridays, Saturdays and Sundays

To purchase VIP packages, visit for immediate access, a DEN OF RAGE exclusive t-shirt, enamel pin and poster.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit and

Media requests: Sanrio
Dyann Hawkins/ Xochil Rincon (323) 874-4073