Sanrio Partners with Quidd to Bring Fans Rare Digital Cuteness

Sanrio Partners with Quidd to Bring Fans Rare Digital Cuteness
Some of the world’s most popular Icons take on new roles as limited-edition digital assets via Quidd

Sanrio Inc. and Quidd are proud to announce a partnership spanning content creation and distribution for the development of limited-edition, rare digital items. Quidd, a rare, digital-goods marketplace, will create digital stickers, trading cards, and toys that will be available for purchase through its native iOS and Android applications.

The wide-ranging partnership will transform Sanrio’s iconic brands and beloved personalities into tradable, digital collectibles. With over fifty thousand unique premium goods, and over a billion and a half individually serialized items on their ledger, Quidd focuses on both the emotional and functional reasons that individuals own stuff while maintaining the largest digital goods ledger on the planet.

"As a company, this is an incredibly exciting day for us. For nearly three years, Quidd has been focused on conveying the importance of digital ownership," said Michael Bramlage, Co-Founder and CEO of Quidd. "It is far more than just economic speculation. Ownership of digital goods is about meaningful things, such as love, identity, social status, relationships, and self-expression. With the help of Sanrio, we look forward to continue to promote this message with the assistance of Hello Kitty and others in the Sanrio family."

Founded in 2015, Quidd introduces scarcity and serendipity into the digital retail experience. In transforming iconic characters, like Hello Kitty, Aggretsuko, Gudetama, or Keroppi, into rare and fun collectibles, Quidd makes the act of acquiring digital toys as much fun as playing, flaunting or trading them with friends.

The Sanrio first edition releases are now available via the Quidd iOS and Android applications. (Download Here)

About Quidd
Quidd is the leading platform for buying, trading and using premium, rare digital goods. Available for free on iOS and Android devices, the Quidd app enables fans to buy, own and use digital stuff, like stickers, GIFs, cards and toys, to express their fandoms, construct their identities, and have more fun with their favorite things. The best names in entertainment, including Hasbro, Marvel, Game Of Thrones, Rick And Morty, Sanrio, Michael Jackson, and more, are using the Quidd platform to reach new audiences and build new businesses. Quidd is backed by Sequoia Capital with headquarters in NYC. For more information, check out our press kit or visit quidd.com.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including depar™ent, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Sanrio
Dyann Hawkins/Xochil Rincon (323) 874-4073
dyann@orsipr.com/xochil@orsipr.com

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