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    SIMPLEHUMAN UNVEILS LIMITED-EDITION HELLO KITTY® COLLECTION IN COLLABORATION WITH SANRIO®

     

    The Fun & Vibrant Line Launches Just in Time for the Holidays

    LOS ANGELES, CA, December 8, 2021 – Today, simplehuman, the innovative home products company, is launching a limited-edition collection of Hello Kitty® products for the home. In collaboration with Sanrio, the global lifestyle brand behind the iconic Hello Kitty character, joins simplehuman to give its sleek, stunning and technologically advanced products a bold and vibrant twist that’s perfect for kids and families.

    “We are pleased to collaborate with Sanrio and feature one of the most iconic characters of all time”, shares Frank Yang, founder and CEO of simplehuman. “We hope to provide families with a fun and vibrant addition to their homes to make everyday activities a little more exciting.”

    The line will include simplehuman’s 4.5L round step can and 9 oz. liquid sensor pumps, adorned with a metallic design of the iconic character, available with either silver or gold accents. The touch-free liquid sensor pump ensures no germs or smudges are left behind and features a clog-proof tubing pump for a precise and consistent flow. The round step can feature a durable steel pedal that is designed to last, with patented lid shox technology ensuring a smooth, silent close every time.

    We are so excited to partner alongside simplehuman to bring more excitement to the everyday routine,” says Susan Tran, Director of Brand Marketing at Sanrio, Inc. “Sanrio believes even the little things in life should spark happiness, and that’s what this super cute and well-designed collection aims to do.”

    The limited-edition Hello-Kitty 4.5L round step cans and 9 oz. liquid sensor pumps are available while supplies last at simplehuman.com and Sanrio.com for $40 and $80 accordingly.

    About simplehuman

    Since 2000, simplehuman has reinvented tools for efficient living to elevate everyday life through design and innovation. With more than 250 patented innovations, simplehuman has pioneered the smart home category with its international award-winning trash cans, sensor mirrors, and kitchen and bath accessories that push the boundaries of intuitive user experience and function. The simplehuman collection is available at a wide array of retailers and at simplehuman.com.

    About Sanrio®

    Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including ChococatTM, My MelodyTM, Badtz-MaruTM, KeroppiTM, GudetamaTM and AggretsukoTM. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

    Contact:
    Nicole Albert simplehuman@azionepr.com

    Since 2000, simplehuman has reinvented tools for efficient living to elevate everyday life through design and innovation. With more than 250 patented innovations, simplehuman has pioneered the smart home category with its international award-winning trash cans, sensor mirrors, and kitchen and bath accessories that push the boundaries of intuitive user experience and function. The simplehuman collection is available at a wide array of retailers and at simplehuman.com.

    About Sanrio®

    Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including ChococatTM, My MelodyTM, Badtz-MaruTM, KeroppiTM, GudetamaTM and AggretsukoTM. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

    Contact:
    Nicole Albert simplehuman@azionepr.com