Sanrio Partners with The Hundreds for Limited Edition Streetwear Collection

Sanrio Partners with The Hundreds for Limited Edition Streetwear Collection

Los Angeles streetwear brand to feature Sanrio characters in nostalgic streetwear collection

LOS ANGELES, Calif. (December 10, 2020) – The Hundreds is thrilled to team up with Sanrio® for one of the biggest collaborations in the history of the Los Angeles streetwear brand. Along for the ride are your favorite Sanrio characters like Hello Kitty®, My Melody™, Gudetama™, Keroppi™ and so many more.

Reliving Bobby Hundred’s collective childhood, he was inspired by how Sanrio inhabited this unique space between Eastern and Western culture, connecting the two with supercute characters and highly collectable merchandise.

There is something for everyone in The Hundreds x Sanrio collection, from tracksuits and varsity jackets to a full line of headwear, accessories, and cozy sweats. Highlights from the collection include a bold Hello Kitty New Era fitted hat and matching baseball jersey, collectable pins and puffy stickers, as well as a coffee mug, Nalgene bottle, and tote bag.

“We’re honored to combine forces and bring Sanrio fans together with The Hundreds community just in time for our 60th Anniversary,” said Jill Koch, SVP of Sales and Business Development at Sanrio, Inc. “The Hundreds brought their unique point-of-view to this collaboration and created a collection that offers just the right amount of nostalgia meets streetwear and and we are looking forward to bringing this to our collective fanbase.”

“We are excited to finally collaborate with Sanrio on a long-overdue collection, as we seek to work with brands and collaborators who carry a rich and colorful history, and so The Hundreds X Sanrio has been a goal of ours from the beginning,” said Bobby Hundreds, Co-founder of The Hundreds, “We curated a roster of favorite Sanrio characters who exemplify each generation that has inspired The Hundreds – from My Melody to Gudetama –  you can find nuances of the Sanrio personality reflected within our own composition.”

The Hundreds x Sanrio collection hits The Hundreds App and Online Shop, as well as The Hundreds Los Angeles on Fairfax and select stockists around the world on Thursday, December 10 at Midnight EST.


About Sanrio®:

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.


About The Hundreds:

The Hundreds is a community-based streetwear brand and media platform with an emphasis on People Over Product. Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), The Hundreds’ apparel is reminiscent of ‘90s workwear and Californian subculture tribes. The Hundreds is also celebrated for its collaborative projects that shed light on our story and point-of-view. Notable partners have included adidas, Disney, NBA, Batman, Garfield, and Jackson Pollock. The Hundreds is stocked in premier street fashion stockists worldwide as well as a flagship store in L.A.’s Fairfax District.