Sanrio® Brings New Retail Store to Irvine, CA

Orange County Welcomes Newest Sanrio Boutique® Store Location at University Center


IRVINE, CA – September 1, 2021 – Global lifestyle brand Sanrio® announces the expansion of its retail footprint with the latest store opening at Irvine’s buzzing University Center timed to October 2, 2021.

Sanrio Irvine joins University Center’s roster of trendy boutiques and restaurants, providing supercute offerings to the region’s diverse consumer base; including University of California students, young professionals and growing families. The store offers 1,070 square feet of the brand’s latest product releases and limited-edition collectibles ranging from back-to-school essentials, stationery, clothing and accessories, housewares and more.

“Everyone has a special Sanrio story that they hold near and dear to their heart,” says Wendy Hsu, Sanrio Irvine Licensed Store Owner. “This store’s grand opening and entrance to the Irvine community expands the ability for fans to enjoy Sanrio close to home. We’re so excited to bring this new retail experience to Orange County by spreading even more friendship and kindness through a variety of products and offerings.”

Sanrio Irvine will feature designated areas that every Sanrio fan will fall in love with; including plush, clothing, beauty and stationery walls, in addition to a section dedicated to a variety of beloved Sanrio characters such as Hello Kitty®, Chococat™, My Melody™, Keroppi™ and many more.  

Sanrio Irvine is located at 4255 Campus Drive Ste-B-142, Irvine, CA 92612 and welcomes customers Monday through Thursday 11 AM – 7 PM, Friday through Saturday 10 AM – 8 PM and Sunday 11 AM – 7 PM. For more information on Sanrio Irvine and to stay up-up-to-date on other store announcements, follow @sanrioirvine on Instagram and Facebook.

About Sanrio®:

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands, including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™, and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services, and activities that inspire unique consumer experiences worldwide. Today, Sanrio's legendary breadth of products is available in over 130 countries and in retail locations, including department, specialty, national chain retailers, and Sanrio boutique stores. To learn more about Sanrio, please visit and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel 

About Irvine Company Retail Properties:

Since opening its first neighborhood retail center in 1963, Irvine Company Retail Properties has created a renowned portfolio throughout coastal California featuring three distinguished regional centers – Fashion Island, Irvine Spectrum Center and The Market Place – and a diverse collection of more than 40 neighborhood and community centers. For additional information, please visit