Cute. Classic. Customizable.

In the Summer of 2019, Levi’s® and Hello Kitty® came together to create a collection that was as cute as could be. Now that same cuteness is back — and this time, most of it is customizable. Fall 2020 marks Sanrio’s 60th Anniversary, and Levi’s® and Hello Kitty® will be celebrating. We’ve team up again for a fun take on customizable gear and super cute face masks. The new collection digs into the Hello Kitty® archives for an array of customizable graphics for t-shirts, hoodies, jeans, and a denim tote bag. It also includes a range of accessories as well as a pair of graphic cotton face masks. Reusable and reversible, the masks feature elastic ear loops and fun Hello Kitty graphics – so you can look good while staying safe.

For the denim collection, we brought fan-favorite Hello Kitty® graphics into Levi’s® Future Finish laser-powered customization offering. The laser-etched print pops against the rich indigo denim and pairs perfectly with a denim tote bag or ‘Hello Kitty® and friends’ bandana.

The Levi’s® x Hello Kitty® collection celebrating optimism and fun launches September 10th and will be available on Levi.com and the Levi’s® App exclusively.

Download Levi’s® x Hello Kitty® Hi-Res Flats: HERE

Want more info? Drop us a line at: Charlotte Ekberg, cekberg@levi.com

About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit levi.com.

About Sanrio®
Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the 'small gift, big smile®' philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on FacebookInstagram and Twitter.