SANRIO AND TORRID LAUNCH NEW HELLO KITTY COLLECTION IN SIZES 10 TO 30

SANRIO AND TORRID LAUNCH
NEW HELLO KITTY COLLECTION IN SIZES 10 TO 30

Torrid, the fastest-growing plus size fashion brand in America, and Sanrio, the global lifestyle brand best known for its universally beloved characters including pop icon Hello Kitty, have once again teamed up to create a new Hello Kitty fashion collection. This limited edition collection launches today exclusively at Torrid.com.

Expressly designed to fit and flatter women who wear sizes 10 to 30, the collection blends casually chic style with unique detailing such as buttons and patches emblazoned with Hello Kitty and prints that include her iconic bow.

"Our two previous Hello Kitty collections were huge hits—and we think the pieces in this latest collection are more fabulous than ever. Fans are definitely going to be thrilled," said Kate Horton, SVP, General Merchandising Manager at Torrid. "We love being able to offer plus size fashion that is simultaneously fun to wear and fits so incredibly well."

The 8-piece Hello Kitty fashion collection includes:

  • Bow Print Dress $68.90
  • Keyhole Back Romper $58.90
  • Striped Cardigan $48.90
  • Patched Shorts $48.90
  • Border Print Swing Skirt $48.90
  • Peter Pan Collar Top $42.90
  • Bow Sleeve T-Shirt $38.90
  • Bow Print Cropped Leggings $38.90

For this new collection, Torrid has partnered with influential plus size fashion blogger Allison Teng of @curvygirlchic. "I grew up obsessed with all things Sanrio, so getting to model this super cute Hello Kitty collection from Torrid is a total dream come true!" said Allison. "Hello Kitty is, to me, an icon that embodies both adventure and fabulousness."

#HELLOKITTYXTORRID

About Torrid
Torrid designs and retails fashion apparel, accessories, swimwear, lingerie and shoes for stylish women sizes 10 to 30. Its exclusive collections inspire them to feel sexy, confident and downright irresistible. Torrid has more than 500 stores across the U.S. and Canada, and online at Torrid.com.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Riley Garden (323)874-4073
dyann@orsipr.com/riley@orsipr.com

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