SANRIO AND ERGOBABY ANNOUNCE LIMITED EDITION HELLO KITTY COLLECTION

SANRIO AND ERGOBABY ANNOUNCE LIMITED EDITION HELLO KITTY COLLECTION

The Hello Kitty Collection Includes Baby Carriers, Doll Carriers and Baby Sleep Products

Ergobaby®, the award-winning designer of premium ergonomic baby carriers, is excited to team up with global lifestyle brand Sanrio, to create a classic-yet-fun collection of baby carriers, doll carriers, and baby sleep products featuring pop icon, Hello Kitty. With her signature bow and iconic design, Hello Kitty brings happiness to her fans of all ages. Ergobaby is thrilled to infuse this Limited Edition collection with the timeless appeal of Hello Kitty, to carry parent and baby through their everyday journeys.

Two Limited Edition Hello Kitty designs have been created for both the award-winning Omni 360 All-In-One Baby Carrier, and the Adapt Multi-position Baby Carrier styles. Both prints embrace Hello Kitty’s iconic style and kawaii sensibility. The Ergobaby Hello Kitty Classic design features Hello Kitty with her red bow and signature blue dress, printed on the carrier lining, and paired with a marine blue canvas body. The collection also includes the Ergobaby Hello Kitty Play Time carrier design, a whimsical printed white lining featuring gumballs, umbrellas, apples and tea, with contrasting soft pink canvas body covered with white bows and polka dots.

In addition, the Hello Kitty Classic and Play Time prints will also be available as Limited Edition Doll Carriers. The Ergobaby Doll Carrier is a playful addition to the collection, perfect for allowing older siblings to join in the fun of baby wearing by toting dolls or other toy friends, and can be worn on the front or on the back.

The Hello Kitty Collection also includes Ergobaby’s award-winning sleep products, with two designs for both the Swaddler (newborn to 3 months) and Sleeping Bag (newborn to 6 months). The Hello Kitty Sail Away print includes a classic Hello Kitty design with nautical themed accessories and script, on a soft blue and white striped background. The Hello Kitty Head in the Clouds print features a classic Hello Kitty design, with bows, milk bottles, and teddy bears sprinkled amongst cloud-like shaped letters that spell out her name, all printed on soft white cotton.

Ergobaby’s latest innovation, the OMNI 360 is an all-in-one baby carrier, designed for superior baby and parent comfort, as well as exceptional ease of use. As Ergobaby’s most versatile carrier, it offers all carry positions, enabling the parent to quickly switch baby to face out, or face towards the parent with ease. The OMNI 360 Baby Carrier adjusts from newborn to toddler (7-45lbs) in one quick step. The Adapt Multi-Position Baby Carrier offers Ergobaby’s signature comfort and ergonomics in an easy-to-use carrier that gradually adapts to a growing baby, from newborn to toddler (7-45 lbs.). The International Hip Dysplasia Institute has acknowledged all Ergobaby Carriers, as “hip healthy” products.

The Ergobaby Limited Edition Hello Kitty Classic and Play Time OMNI 360 Carriers each have an MSRP of $180.The Limited Edition Adapt Hello Kitty Classic Carrier, and Adapt Play Time Carrier each have an MSRP of $140. The Ergobaby Hello Kitty Collection Swaddlers have an MSRP of $25 and the Sleeping Bag has an MSRP of $30 in both the Sail Away and the Head in the Clouds prints. The Limited Edition Hello Kitty Doll Carriers each have an MSRP of $25. The Ergobaby Limited Edition Hello Kitty Collection will be available globally on-line and in-store on March 22nd. Ergobaby® is a registered trademark of The ERGO Baby Carrier, Inc. and its affiliates.

Ergobaby®
Founded by Karin Frost in 2003, Ergobaby is dedicated to building global communities of confident parents with innovative, ergonomic baby products that enable and encourage bonding. Ergobaby offers a broad range of award-winning baby carriers, swaddlers, nursing pillows, and related products that fit into families’ daily lives seamlessly, comfortably and safely. Ergobaby is headquartered in Los Angeles and is sold in more than 650 retailers and online sites in the United States and in more than 50 countries.

For more on Ergobaby, please visit: www.ergobaby.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins (323)874-4073
dyann@orsipr.com

Media requests: Daley PR
Nicole Daley (415)408-8664
nicole@daleypr.com

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