Hello Kitty® and Pusheen® Reveal Supercute Limited-Edition Collection

Adorable Collaboration Marks First-Ever Partnership between the Iconic Brands in Celebration of Friendship


LOS ANGELES, CA – August 24, 2021 – Global lifestyle brand Sanrio® and beloved era icon, Pusheen® are thrilled to announce their long-awaited, limited-edition collaboration: Hello Kitty x Pusheen. The assortment features exclusive apparel, accessories, collectibles, stationery, housewares, health and beauty products, and plush. The collection unites Hello Kitty® and Pusheen for the first time to celebrate friendship and long-lasting connections.

“Hello Kitty has always believed ‘You can never have too many friends’ and we couldn’t be more excited for Pusheen to join her side,” said Craig Takiguchi, Chief Operating Officer at Sanrio, Inc. “With both of our avid fanbases and the wide range of products designed for every occasion, these pop culture icons will encourage friends to come together and make even more everyday memories.”

“It’s a dream come true to collaborate with Hello Kitty!” said Claire Belton, Creator of Pusheen. “It’s been so much fun to work together and see everything come to life. I grew up loving Hello Kitty, so it feels like coming full circle.”

Similar to Pusheen, whose animated comics and GIFs have spread smiles and laughter worldwide, Hello Kitty also stands for friendship, kindness, and inclusivity. These values have brought the two together to help spread positivity and acceptance to friends and fans everywhere.

License partners of the Hello Kitty x Pusheen collaboration include the following:

  • Hybrid for apparel;
  • Loungefly for bags and small accessories;
  • Taste Beauty for health and beauty care products;
  • GUND for plush and slippers;
  • Monogram for pins, bag clips, and lanyards;
  • Hamee for squishy toys and phone accessories;
  • Stitch & Story for crochet kits and craft accessories;
  • Blueprint for stationery; and
  • Thumbs Up for housewares and figurines.

The Hello Kitty x Pusheen collection will be available on September 3, 2021 at Sanrio.com, select Sanrio boutique stores, and Pusheen.com while supplies last. The collection will also be available at select specialty retailers such as Hot Topic, Claire’s, FYE, Barnes & Noble, and IT’SUGAR later this Fall and throughout the Winter.

About Sanrio®:

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands, including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™, and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services, and activities that inspire unique consumer experiences worldwide. Today, Sanrio's legendary breadth of products is available in over 130 countries and in retail locations, including department, specialty, national chain retailers, and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

About Pusheen:

Pusheen is a tubby tabby cat who brings smiles and laughter to people all around the world. She became famous through her animated comics, GIFs, and books and through her widely used animated stickers on Facebook, Instagram, iMessage, and other platforms. Founded in 2010, Pusheen Corp. works with over 100 licensees to bring cute and collectible Pusheen & friends products to millions of fans worldwide. To learn more about Pusheen, please visit www.pusheen.com and follow @pusheen on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to Pusheen’s YouTube Channel.