Dumbgood Partners with Sanrio for a Limited-Edition Hello Kitty Capsule Collection

Dumbgood Partners with Sanrio for a Limited-Edition Hello Kitty Capsule Collection


New York City
(November 19, 2020) –
Dumbgood, the pop culture lifestyle retailer is thrilled to unveil a limited-edition capsule collection with Sanrio® that will feature international superstar and pop icon, Hello Kitty® and Friends.
Known for consistently partnering with brands that tickle millennials’ nostalgia, Dumbgood is excited to tap into the world of friendship and kindness to create the cutest collaboration, just in time for Hello Kitty’s birthday month and Sanrio’s 60th anniversary.

“Just in time to celebrate Sanrio’s 60th Anniversary and the holiday season, we are excited to bring Dumbgood’s unique perspective on pop culture to this limited edition collection,” said Susan Tran, Director of Brand Marketing at Sanrio, Inc. “The assortment offers stylish pieces with a nod to nostalgia that is sure to surprise and delight fans of both brands.”

This collaboration marks Dumbgood’s first foray into women’s cut and sew pieces, which translate perfectly into a Hello Kitty cropped sweatshirt and matching skirt set. Additional unisex pieces from the collection including a 90’s style Spottie Dottie tee with dalmatian print sleeves, a My Melody / Kuromi split black and red hoodie, a long sleeve striped Pochacco tee, a green Keroppi pullover and accessories including a mini Hello Kitty backpack, Pochacco shoulder bag, and My Melody & Kuromi socks and more. The price range for the collection is $12 - $98.

The exclusive styles drop Thursday, November 19 at 1 pm PST and are available for purchase on dumbgood.com.

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About Dumbgood

Dumbgood is a pop culture lifestyle retailer featuring carefully selected apparel, accessories, and collectibles from some of the most iconic entertainment brands of all time. We collaborate with an expanding group of makers and brands to create a unique selection built from thoughtful design. Dumbgood is about offering pieces that speak to the effortless style of subcultures and the individual rather than mass fashion trends. We feature brands that are Dumbgood because they destroyed the box office, redefined their form, or defied the odds to become enduring cult classics. These are the brands that shaped who we are.


About Sanrio

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.