ColourPop x Hello Kitty

ColourPop x Hello Kitty

Sanrio, best known for pop icon Hello Kitty®, has teamed up with ColourPop, the Southern California-based global cosmetics company, to introduce their first collaboration - ColourPop x Hello Kitty. The new limited edition and cruelty free collection of cosmetics will launch exclusively at colourpop.com just in time for Hello Kitty's birthday on November 1.

ColourPop's innovative approach to consumer engagement and communication is changing the landscape of the beauty industry. The company manufactures all their cosmetic products in-house to maintain quality and accessible pricing for their customers. ColourPop has collaborated with multiple up and coming bloggers and influencers including Jenn Im and Kathleen Lights. Hello Kitty will be the first lifestyle brand collaboration for the company and the launch will debut the most expansive ColourPop collection to date.

"ColourPop's nontraditional approach is aligned with Sanrio's philosophy of bringing unique products and experiences to our fans," said Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. "Our collaboration brings together an exclusive collection of cosmetics that offers a wide range of on-trend colors inspired by Hello Kitty's supercute world. Blending quality and accessibility, the ColourPop x Hello Kitty collaboration will delight both our avid fan bases and beauty enthusiasts alike."

Inspired by Hello Kitty and the latest seasonal shades, ColourPop x Hello Kitty is a full cosmetics collection of sweet colors for the eyes, lips and face ranging from $5.00-$42.00. The collection will consist of singles, sets of four eye shadow shades, and a face kit that pairs three eye shadows, blush, highlighter and signature ColourPop ultra matte and ultra gloss lippies. A limited edition makeup bag rounds out the offering.

"Since ColourPop launched in 2014, we use our collaboration program to provide different perspectives on beauty, and Hello Kitty is the ultimate icon to do just that," said President and Founder, Laura Nelson. "The collection's eye, cheek and lip products blend our love for color, trend and accessibility. We couldn't be more thrilled to offer fans a pout, flush and flutter, launching just in time for Hello Kitty's birthday on November 1st."

Details on the ColourPop x Hello Kitty assortment:

  • Eyes - ColourPop's long wearing crème powder formula is available in an assortment of vibrant shades including Rainbow, sheer white with highlights of silver & pink glitter in a glitter sheer finish; Small Gift, mid-tone peachy pink in a pearlized finish; School Bus, deep navy blue in a pearlized finish; and Friendship File, warm peachy beige dusted with pink & silver glitter in a metallic finish. These shadows are available as singles, as well as in a Super Shock Shadow Foursome.
  • Ultra Glossy Lips - This lip cover provides extreme shine with a cushion-like feel, and absolutely NO stickiness or tackiness. Colors include Trinkets, crisp blue/red with soft sparkle in a sheer finish; Arigato, bright hot pink topped with a ton of hot pink glitter in a sheer finish; Supercute!, bright warm pink doused with pink glitter in a sheer finish.
  • Ultra Satin Lip - A lightweight, comfortable, bold lipstick with a satin finish, this is available in Lock Diary, a saturated fuchsia; and Tiny Chum, a baby nude pink.
  • Ultra Metallic Lip - This super intense metalized liquid lipstick is dripping with high impact metallic pearls, and only available in one sultry color - Surprise, a dynamic ruby red that is topped with copper and hot pink glitter!
  • Lippie Stix - ColourPop's signature medium - full coverage lipstick has an extra creamy feel. Available in Let's Play, a brilliant cranberry lightly dusted with hot pink pearls in a satin luxe finish; Date Mate, a vibrant cool-tone fuchsia in ColourPop's "matte " finish; and Konichiwa, a mid-tone cool blue pink in a crème finish.
  • Face - ColourPop's blushes go on easy with a super silky feel. Coin Purse, a bright cool-toned rosy pink blush in a matte finish is the go-to blush in the assortment. The highlighter give a sultry contour in a long-wearing crème formula. School is Fun, is the soft iridescent duo chrome gold highlighter in the offering with a pearlized finish. The perfect finale to a gorgeous face!

#hellocolourpop

About ColourPop
ColourPop was founded in 2014 by Seed Beauty and prides itself on creating a collection of cruelty free and wallet friendly cosmetic products that include a wide variety of shades. A true Southern California brand, ColourPop's shades and styles are inspired by the latest trends whether its off the runway, on the streets of LA, or even off social media. ColourPop has an innovative approach to consumer engagement and communication and has collaborated with multiple up and coming bloggers and influencers. The brand launched exclusively with its e-commerce site in May of 2014. www.colourpop.com

Find ColourPop online at www.colourpop.com; Instagram @ColourPopCosmetics; Twitter @ColourPopCo; Facebook www.facebook.com/ColourPopCosmetics

Media requests: SHADOW
Danielle Marmel (516) 395-6387
danielle@shadowpr.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323)874-4073
dyann@orsipr.com/racine@orsipr.com

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