Sanrio Partners with Dim Mak for Exclusive Anime-Style Collection

    Sanrio Partners with Dim Mak for Exclusive Anime-Style Collection

    Global lifestyle brand Sanrio® partners with Steve Aoki’s Dim Mak for a supercute remix on beloved characters.

    Los Angeles, Calif. (December 14, 2020) – Dim Mak, Steve Aoki’s record label and fashion brand, is excited to partner with Sanrio® to announce an exclusive clothing collaboration that will feature popular characters like Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ in a unique new collection.

    Growing up in Southern California during a period with limited Asian influences, Steve Aoki sought to learn more about his Japanese culture through anime and manga. Anime eyes convey emotion with unique levels and depth, so he was curious as to which iconic Sanrio characters could tell us more about themselves just by showing us their eyes for the first time.

     

    The full Sanrio x Dim Mak collection features:

    • Rainbow Hoodie in Black and Lavender – This limited-edition Rainbow Hoodie features Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ playfully riding some rainbow waves!
    • Rainbow T-Shirt in Galaxy Tie Dye – This limited-edition Rainbow Tee features Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ playfully riding some rainbow waves!
    • Aoki’s Cake Crew Neck in Black – This limited-edition Crew Neck Sweatshirt features Hello Kitty®, Pochacco™, Keroppi™, Badtz-Maru™, My Melody™, Monkichi™, and Chococat™ mischievously helping Steve Aoki prep for his legendary cake throws!
    • Hello Kitty Tee in Black - This limited-edition Tee features Hello Kitty® showing off her eyes for all the world to love!
    • Hello Kitty Tee in Galaxy Tie Dye – This limited-edition Long Sleeve Tee features Hello Kitty® showing off her eyes for all the world to adore!
    • Hello Kitty Long Sleeve Tee in Black – This limited-edition Long Sleeve Tee features Hello Kitty® showing off her eyes for all the world to adore!
    • Pochacco Long Sleeve Tee in White – This limited-edition Long Sleeve Tee features Pochacco™ showing off his puppy eyes for all the world to see!

    “We’re thrilled to join forces with Steve Aoki to create this anime-influenced clothing line,” said Craig Takiguchi, Chief Operating Officer at Sanrio, Inc. “Reimagining Hello Kitty and Friends with Steve’s distinct design perspective offers our fans an exciting new way to enjoy the brand through this unique fashion collection.”  

    “We wanted to show a new side to Hello Kitty and Friends....a window into their souls,” teased Steve Aoki.  “It’s been a dream of mine to work with Sanrio and I can’t wait to show you what else we have coming!”

    The Sanrio x Dim Mak collection will be available at www.dimmakcollection.com and www.sanrio.com on December 16, 2020.

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    About Sanrio®

    Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.

     

    About Dim Mak

    Dim Mak, the record label and fashion brand founded by two-time Grammy-nominated producer/DJ Steve Aoki, is for the uninhibited adrenaline junkies and lovers of the punk skate LA-subcultures Aoki thrived on during his youth. Referencing manga, music, nostalgia, and gaming, Dim Mak is a brand that cultivates community by bringing together collaborators while bridging people from all walks of life.  Aoki named his record label and subsequent fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. The name itself acts as a constant reminder to stay focused and to forge his own path. “Do it yourself...by any means necessary.” www.dimmakcollection.com