Herschel Supply Celebrates Sanrio’s 60th Anniversary with New Hello Kitty® Collection

VANCOUVER, BC—Herschel Supply proudly presents the limited-edition Hello Kitty for Herschel Supply Collection for Holiday 2020 in celebration of Sanrio’s 60th Anniversary.

Since 1974, Hello Kitty has been spreading her message of kindness and friendship around the world. This year is particularly special with brand new offerings alongside Hershel Supply.

The new limited offering features a curated selection of versatile Herschel styles. Each item is offered in two colorways: an all-over Hello Kitty & Friends print featuring various beloved Sanrio characters alongside her signature red bow and Ash Rose Hickory Stripe Hello Kitty print. Oversized, exposed plastic zippers, Hello Kitty’s red bow, and signature Herschel Supply white woven label with Hello Kitty embroidery complete each design.

  • Nova Mini backpack
  • Nova Mid-Volume backpack
  • Herschel Little America Mid-Volume backpack
  • Fifteen hip pack
  • Oscar wallet
  • 15” and 13” Anchor Sleeves

 The Hello Kitty for Herschel Supply Collection will be available starting December 1, 2020.



About Herschel Supply

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. is named after the small Canadian town where three generations of their family grew up. Headquartered in Vancouver, BC, Canada, Herschel Supply Co. is a design-driven global travel lifestyle brand producing timeless products with utility design for the modern traveller. Originally renowned for their contemporary renditions of classic backpack silhouettes, Herschel Supply’s range has since expanded to include luggage, travel accessories, wallets, and apparel, and more. Today, Herschel products are sold in 94 countries with more than 10,000 stockists worldwide. For more information, visit www.herschesupply.com and follow Herschel Supply on Instagram.


About Sanrio®

Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™, is celebrating its 60th Anniversary this year. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty.