Loot Crate and Sanrio Unveil "Sanrio Small Gift Crate" Subscription at New York Comic-Con

First Crate Celebrates Launch of Hello Sanrio, Connecting the World of Hello Kitty and Friends

Loot Crate, the leading fan-based commerce and community platform, and Sanrio, the global lifestyle brand best known worldwide for pop icon Hello Kitty, today announce the mystery gift box subscription "Sanrio Small Gift Crate" featuring an exclusive collection of never before seen Sanrio goods including apparel, collectibles, accessories and more. The concept for the crates was inspired by Sanrio's 'small gift, big smile' philosophy, which is the foundation for all Sanrio characters and products and the concept that elicits the 'surprise & delight' that is distinctly Sanrio.

This first crate in the subscription series is themed around hello sanrio, a new multi-character brand from Sanrio, that ushers in an immersive world uniting multiple Sanrio characters and their fans through unique products and content. The crate features an assortment of exclusive products and content from Japan, featuring Hello Kitty, Chococat, My Melody, Keroppi, Gudetama, Badtz Maru Little Twin Stars and Pompompurin, among others, including artwork and core Sanrio products. Additional crates will be available in 2017 and will feature various themes that celebrate characters and unique products.

"Sanrio was founded with the objective to foster 'social communication' - connecting people, nurturing friendships, and bringing happiness to the world through thoughtfully-designed characters, products and services," said Jill Koch, Senior VP Brand Management and Marketing, Sanrio. "Loot Crate is the perfect partner to drive Sanrio's objective of delivering happiness through a unique product offering delivered directly to our fan's front door."

"Through our collaboration with Sanrio, we're able to tap into one of the most loyal fan communities with a multi-generational audience worldwide," said Chris Davis, CEO of Loot Crate. "We're excited to bring Hello Kitty and more Sanrio characters to Looters with uniquely curated products, while providing this great fan community with an immersively designed experience they wouldn't find in stores."

Loot Crate will be unveiling the first "Sanrio Small Gift Crate" design at New York Comic Con on Thursday, October 6, 2016, at 11am EST at booth #536, and will be joined by Hello Kitty and Sanrio ambassadors. Attendees interested in speaking with representatives or having their picture taken with Hello Kitty can stop by the booth.

Learn more information about the Loot Crate and Sanrio offering at www.lootcrate.com/sanrio.

About Loot Crate
Loot Crate™, founded in late 2012, partners with the largest movie studios, game companies, comic publishers, and general pop culture talent to deliver multiple lines of monthly themed mystery crates to fans, which we call Looters, around the world. More than just a branded crate of licensed apparel and collectibles, Loot Crate™ represents and fuels the passion found in fandom for our consumers as well as our partner brands. Our employees share the same passions, and we live to share that love with our growing subscriber base, bringing them together with digital and real world platforms that connect our community of Looters. Loot Crate™ is committed to curating and creating an inclusive membership experience, offering all fans exclusive merchandise and content, month after month, year after year. Loot Crate was recently ranked #1 fastest-growing private company by Inc. magazine’s Inc. 5000. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com.

Media requests:
Chris Prouty

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323)874-4073