Stance Enters World of Sanrio with Hello Kitty and Friends Sock Collaboration

Stance and Sanrio, the global lifestyle brand best known for its universally beloved characters including pop icon Hello Kitty, have teamed up for a special sock collection for Spring 2017. The collection features some of Sanrio's most celebrated characters for Stance's Casual, Run, and kid's styles.

The Stance x Sanrio collection is a coming together of two brands rooted in the love of art, illustration, and storytelling to create the ultimate collection for the Stance and Sanrio enthusiast alike. Stance, known for redefining socks into a canvas for self-expression, continues with Sanrio's 'small gift, big smile®' philosophy mixing unique yet expertly constructed products with Sanrio's supercute characters, providing a delightful addition to the sock drawers of fans of all ages.

The casual collection is comprised of four styles and includes Stance's signature caricature socks featuring Hello Kitty, Keroppi, and Badtz-Maru. Each of these fan favorites has their own distinct identity, quirky nuances, and narratives that make them one of a kind.

The collection also includes a Tomboy lite sock that highlights Hello Kitty's signature bow in a jacquard knit. For those who are always on the move, the Sanrio Women's Run collection features Hello Kitty on a knitted grey Run Crew and Tab height, each style built with anatomical cushioning and moisture wicking technology.

Along with the women's sizes, the casual collection is also available for girls with two additional exclusive styles featuring Chococat and Badtz-Maru.

The Stance x Sanrio collection retails for $10-$20 and will be available on January 31st on stance.com and sanrio.com, as well as at Stance's flagship location in Soho, NY, select Sanrio stores in the U.S., and additional retailers worldwide.

#SANRIOXSTANCE
@sanrio @stancemuse #theuncommonthread

About STANCE
Embracing "The Uncommon Thread" as its mantra, Stance has turned one of the world's most boring accessories into its most exciting in less than five years. Stance's founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different.

Media requests: STANCE
Kurumi Yoshimoto (562)631-1245
Kurumi@stance.com

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Riley Garden (323)874-4073
dyann@orsipr.com/riley@orsipr.com