ACTIVATE KRUISE KONTROL! Hello Kitty® Kruisers RELEASES TODAY on Nintendo Switch™

The Colorful and Cute Arcade Racing Game Launches Digitally Today and at Physical Retail May 15 Across North America and Beyond

Rev your engines, Hello Kitty fans! Videogame publisher Rising Star Games announced today that the fast and fun multiplayer arcade karting game Hello Kitty Kruisers is now available on Nintendo Switch™ System in North America. The game releases today digitally via Nintendo eShop for Nintendo Switch with a suggested retail price of $29.95. Hello Kitty Kruisers will be available at physical retailers across North America beginning May 15, 2018 with a suggested retail price of $39.95.

In Hello Kitty Kruisers, players take to the starting line with Hello Kitty and her Sanrio friends as they race on land, water, and even through the air. Race in single-player or with up to three friends and unlock new outfits and vehicles for your favorite characters. You can even challenge your racing skills in the super-exciting adventure mode!

Hello Kitty Kruisers is published by Rising Star Games and will be exclusively distributed in the USA, Canada and Latin America by Crescent Marketing Inc. For more information, follow Rising Star Games on Instagram, Twitter, Facebook, or visit the official Rising Star Games website.

Nintendo Switch is a trademark of Nintendo.

Penguin Rising Star Games
Rising Star Games is a privately held video games publisher with a global reach. With operating offices in Europe and USA the company publishes video game entertainment across all gaming platforms from Sony, Microsoft, Nintendo and via Steam. With decades of combined experience and a genuine passion for interactive entertainment, Rising Star Games is proud of its ever-expanding and enormously diverse catalogue of over 130 titles. www.risingstargames.com

About Crescent Marketing
Trusted and established since 1989, Crescent Marketing Inc. is an accredited full-service wholesaler and promoter of video games software, carrying the largest assortment of titles on every game console released to date. With over 25 years of industry knowledge, Crescent Marketing successfully delivers market-driven brand and product strategies for clients and partners alike. For more information about our distribution, advertising, and promotional services please visit https://www.crescentmarketinginc.com.

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the 'small gift, big smile®' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.