Hello Friends, we're excited to share with you the Hypland x Sanrio collection. But first, meet Jordan Bentley, Owner and Creative Director of Hypland. Find out his inspiration behind the Hypland x Hello Kitty collection and more
And don't forget to check out the supercute collection! Select styles now available on Sanrio.com.
Hello Jordan! Can you share a little about yourself and what you do?
My name is Jordan Bentley, I am from Los Angeles California, I'm 24 years old & I am the owner and creative director of Hypland (the coolest brand in the world haha).
When did you first get introduced to Sanrio? Do you have a favorite character?
I was first introduced to Sanrio when I was a toddler. My mother has been a huge Hello Kitty fan since she was a child, so I remember vividly seeing Sanrio products and characters in our home. Badtz-maru would have to be my favorite right now, his attitude is hilarious.
What was your inspiration for the Hypland x Hello Kitty Collection
For this collection, I was inspired by a few things. I was first inspired by the Hello Kitty 40th anniversary hardback book that Rizzoli released. Reading that book really motivated me to try and push the boundaries for product design and customer experience. Throughout the design process I kept thinking and asking myself “how can I create something special and be mentioned in the next anniversary book.” For specific design focus, I was really inspired by the fun nature of Hello Kitty and wanted to create designs that aligned with this fun nature. The collection is really about having fun and what's more fun than a carnival? haha
We love the carnival theme of this collection! What’s your favorite carnival sweet treat must have?
Funnel Cakes are the BEST sweet treat. Gotta have the strawberries with the whip cream on top too!