For over 60 years, Sanrio has empowered new and lasting friendships for generations through emphasizing the power of kindness. With our philosophy of “Small Gift, Big Smile,” Hello Kitty and Friends have taught fans and friends all around the world to believe that a gift is more than just a gift. It is a means of sharing heartfelt feelings for one another, a token big or small, to celebrate what makes us all unique and special.
Spreading kindness has never been more important. In celebration of World Kindness Day on November 13th, Sanrio is committed to initiating 10,000 acts of kindness for the month of November.
Please join us in our Hello Kitty, Hello Kindness campaign and learn how to spread acts of kindness all month long!