For over 60 years, Sanrio has empowered new and lasting friendships for generations through emphasizing the power of kindness. With our philosophy of “Small Gift, Big Smile,” Hello Kitty and Friends have taught fans and friends all around the world to believe that a gift is more than just a gift. It is a means of sharing heartfelt feelings for one another, a token big or small, to celebrate what makes us all unique and special.

    Spreading kindness has never been more important. In celebration of World Kindness Day on November 13th, Sanrio is committed to initiating 10,000 acts of kindness for the month of November.

    Please join us in our Hello Kitty, Hello Kindness campaign and learn how to spread acts of kindness all month long!

    how you can participate

    Rainbow

    how you can participate

    send a sweet message
    with paperless post

    Even the smallest gifts can bring the biggest smiles. Spread a little extra kindness and connect with friends around the world, instantly, with these new Hello Kitty and Friends online greeting cards from Paperless Post.

    introducing our friendship with a purpose program

    • Sanrio has teamed up with Pura Vida on a new collection featuring Hello Kitty and Friends. For each Pura Vida x Hello Kitty and Friends style sold on our sites, Sanrio and Pura Vida will donate 5% of the purchase price to Kindness.org, a nonprofit organization dedicated to building a kinder world.
    •  

    send a sweet message
    with paperless post

    Even the smallest gifts can bring the biggest smiles. Spread a little extra kindness and connect with your friends and loved ones with these supercute Hello Kitty and Friends eCards!

    introducing our friendship with a purpose program

    • Sanrio has teamed up with Pura Vida on a new collection featuring Hello Kitty and Friends. For each Pura Vida x Hello Kitty and Friends style sold on our sites, Sanrio and Pura Vida will donate 5% of the purchase price to Kindness.org, a nonprofit organization dedicated to building a kinder world.
    •  

    say hello
    to kindness

    Our friends at Kindness.org are on a mission to educate and inspire people to choose kindness. Through research, science reveals the impact kindness has on the world, communities and on us as individuals. Here are some of the benefits of kindness - to you and to others!

    ♡ Kindness makes you happy
    ♡ Kindness reduces stress
    ♡ Kindness reduces social anxiety
    ♡ Kindness lowers blood pressure
    ♡ Kindness improves immune system
    ♡ Kindness makes the recipient(s) happy
    ♡ Kindness has a ripple effect where observers are elevated and recipients ‘pay it forward’

    say hello
    to kindness

    Our friends at Kindness.org are on a mission to educate and inspire people to choose kindness. Through research, science reveals the impact kindness has on the world, communities and on us as individuals. Here are some of the benefits of kindness - to you and to others!

    ♡ Kindness makes you happy
    ♡ Kindness reduces stress
    ♡ Kindness reduces social anxiety
    ♡ Kindness lowers blood pressure
    ♡ Kindness improves immune system
    ♡ Kindness makes the recipient(s) happy
    ♡ Kindness has a ripple effect where observers are elevated and recipients ‘pay it forward’

    let's build a kinder world together!

    • Need ideas? Here are easy ways to spread kindness:

    1. Send A KIND CARD

    2. Share a
    kind compliment

    3. SURPRISE A

    FRIEND WITH FLOWERS

    4. pay it forward

    5. give back

    6. lend a kind hand

    7. leave a positive review

    8. donate to a pet shelter

    9. give small gift

    10. practice self-kindness

    NEED IDEAS?

    Rainbow

    1. SEND A KIND CARD

    2. Share a kind compliment

    3. SURPRISE a

    friend with flowers

    4. pay it forward

    5. give back

    6. lend a kind hand

    7. leave a positive review

    8. donate to a pet shelter

    9. give small gift

    10. practice self-kindness

    kind moments On youtube

    Check out some of the kind moments from our Hello Kitty and Friends Supercute Adventures series!

    Hello Kitty and Friends love to spread kindness! Learn how to make a kindness jar craft to encourage good deeds and to remind yourself of the kind moments in your life.

    There is power in kindness! Here's a supercute DIY craft to help share positive messages with yourself or a friend. This brightly colored board is a great addition to any space.

    kind moments
    on youtube

    Check out some of the kind moments from our Hello Kitty and Friends Supercute Adventures series!

    Hello Kitty and Friends love to spread kindness! Learn how to make a kindness jar craft to encourage good deeds and to remind yourself of the kind moments in your life.

    There is power in kindness! Here's a supercute DIY craft to help share positive messages with yourself or a friend. This brightly colored board is a great addition to any space.

    #HelloKittyHelloKindness

    #HelloKittyHelloKindness

    • Show us how you are spreading acts of kindess by using the hashtag and tag @hellokitty in your photo for a chance to be featured!